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Need for Access - PowerPoint PPT Presentation


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Vehicle manufacturers sell cars and trucks…. products developed in the Western World, to meet Western needs and Western aspirations. When we move into new markets, the vehicles are modified for local conditions… If the market is large enough, Products are designed

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Presentation Transcript
slide1

Vehicle manufacturers sell cars and trucks….

products developed in the Western World,

to meet Western needs

and Western aspirations.

slide2

When we move into new markets, the vehicles are modified for local conditions…

If the market is large enough,

Products are designed

specifically for that market.

India IKON

slide3

All auto companies are competing to get into the Chinese market… they see billions of new customers in an untapped market.

Yes but,

slide4

This woman will not be a customer of Ford Motor Company.

This woman will not be a customer of Toyota.

This woman will not be a customer of Honda.

This woman will not be a customer of Daimler Chrysler.

This woman will not be a customer of Renault.

This woman will not be a customer of Fiat.

This woman will not be a customer of Hyundai.

This woman will not be a customer of Nissan.

This woman will not be a customer of Lada.

This woman will not be a customer of Skoda.

This woman won’t even be a customer of GM, the largest car company in the world.

slide5

Does this woman need mobility?

Does this woman need access?

Does this woman have a family?

Does her family need access?

To what?

The market…

Health services…

Education…

Yes but,

slide6

She is poor.

She can’t afford our products.

Yes but,

slide7

There are

millions

like her…

slide8

And they all need

mobility…

They all need access.

slide9

We talk of sustainable mobility.

We say sustainability should challenge us to innovate.

slide10

An vehicle manufacturer dedicated to sustainable development would find a way to meet her needs.

Yes but, how?

slide12

“Solar vehicles are heavy. You can’t generate enough energy to move the vehicle very far. You need a 1000 lb. of steel just for the body.”

Yes but,

slide13

Why so much steel?

“You need this for safety.”

Yes but,

slide15

Look closely…

Can you even imagine another car on this route?

slide16

Today vehicle manufacturers

Develop products

in the western world, to meet western needs….

Yes but,

slide17

We need to develop a product to meet her needs.

Not what we think she needs.

slide18

Idea:

Bring together a small group of engineers.

“Engineers turn dreams into reality.”

(My favorite definition of engineering.)

slide19

1 powertrain engineer who knows solar energy.

1 materials engineer.

1 body engineer.

1 chassis engineer.

1 local manufacturing engineer.

1 local who can listen to understand the life of this woman.

+

Innovation.

slide20

Send these people to live with this woman for a week… a month… a year.

Where does she need to go?

How many people go with her?

What does she carry?

What is the terrain like?

What is the weather like?

slide21

Resources +

Knowledge +

Understanding.

slide22

Apply new business model… tiny margins that accumulate profits through volume. (ck Prahalad.)

Millions of sales at $1 profit per vehicle.

slide23

Result:

1 vehicle built from local materials, produced locally, to meet her needs at a price she can afford.

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