Slide1 l.jpg
Advertisement
This presentation is the property of its rightful owner.
1 / 24

Vehicle manufacturers sell cars and trucks…. products developed in the Western World, to meet Western needs and Western aspirations. PowerPoint PPT Presentation

Vehicle manufacturers sell cars and trucks…. products developed in the Western World, to meet Western needs and Western aspirations. When we move into new markets, the vehicles are modified for local conditions… If the market is large enough, Products are designed

Related searches for Vehicle manufacturers sell cars and trucks…. products developed in the Western World, to meet Western needs and Western aspirations.

Download Presentation

Vehicle manufacturers sell cars and trucks…. products developed in the Western World, to meet Western needs and Western aspirations.

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Slide1 l.jpg

Vehicle manufacturers sell cars and trucks….

products developed in the Western World,

to meet Western needs

and Western aspirations.


Slide2 l.jpg

When we move into new markets, the vehicles are modified for local conditions…

If the market is large enough,

Products are designed

specifically for that market.

India IKON


Slide3 l.jpg

All auto companies are competing to get into the Chinese market… they see billions of new customers in an untapped market.

Yes but,


Slide4 l.jpg

This woman will not be a customer of Ford Motor Company.

This woman will not be a customer of Toyota.

This woman will not be a customer of Honda.

This woman will not be a customer of Daimler Chrysler.

This woman will not be a customer of Renault.

This woman will not be a customer of Fiat.

This woman will not be a customer of Hyundai.

This woman will not be a customer of Nissan.

This woman will not be a customer of Lada.

This woman will not be a customer of Skoda.

This woman won’t even be a customer of GM, the largest car company in the world.


Slide5 l.jpg

Does this woman need mobility?

Does this woman need access?

Does this woman have a family?

Does her family need access?

To what?

The market…

Health services…

Education…

Yes but,


Slide6 l.jpg

She is poor.

She can’t afford our products.

Yes but,


Slide7 l.jpg

There are

millions

like her…


Slide8 l.jpg

And they all need

mobility…

They all need access.


Slide9 l.jpg

We talk of sustainable mobility.

We say sustainability should challenge us to innovate.


Slide10 l.jpg

An vehicle manufacturer dedicated to sustainable development would find a way to meet her needs.

Yes but, how?


Slide11 l.jpg

For starters, use solar energy to power the vehicle.

Yes but,


Slide12 l.jpg

“Solar vehicles are heavy. You can’t generate enough energy to move the vehicle very far. You need a 1000 lb. of steel just for the body.”

Yes but,


Slide13 l.jpg

Why so much steel?

“You need this for safety.”

Yes but,


Slide14 l.jpg

1000 lb. of steel is needed to protect you if you are going to get hit by another car.


Slide15 l.jpg

Look closely…

Can you even imagine another car on this route?


Slide16 l.jpg

Today vehicle manufacturers

Develop products

in the western world, to meet western needs….

Yes but,


Slide17 l.jpg

We need to develop a product to meet her needs.

Not what we think she needs.


Slide18 l.jpg

Idea:

Bring together a small group of engineers.

“Engineers turn dreams into reality.”

(My favorite definition of engineering.)


Slide19 l.jpg

1 powertrain engineer who knows solar energy.

1 materials engineer.

1 body engineer.

1 chassis engineer.

1 local manufacturing engineer.

1 local who can listen to understand the life of this woman.

+

Innovation.


Slide20 l.jpg

Send these people to live with this woman for a week… a month… a year.

Where does she need to go?

How many people go with her?

What does she carry?

What is the terrain like?

What is the weather like?


Slide21 l.jpg

Resources +

Knowledge +

Understanding.


Slide22 l.jpg

Apply new business model… tiny margins that accumulate profits through volume. (ck Prahalad.)

Millions of sales at $1 profit per vehicle.


Slide23 l.jpg

Result:

1 vehicle built from local materials, produced locally, to meet her needs at a price she can afford.


Slide24 l.jpg

Ford Mobility Company where sustainable development is Job #1.


  • Login