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September 2008 Estimated Internet Users in India Indian Internet Users expected to grow to about 100 Million over the next few years . Internet & Online Association Government’s Broadband Policy Target: 20 MM subscribers by 2010 E-Gov Initiatives gaining momentum

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Estimated internet users in india l.jpg
Estimated Internet Users in India

  • Indian Internet Users expected to grow to about 100 Million over the next few years .

    Internet & Online Association

  • Government’s Broadband Policy Target: 20 MM subscribers by 2010

  • E-Gov Initiatives gaining momentum

  • Information Services available online

Source: eMarketer


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Strong IT – ITES Growth Projected

Figures in USD billion

Sustained growth drivers including:

  • Continued emphasis on trimming operational costs,

  • Dealing with increasing compliance and regulatory requirements

  • Remaining price competitive

  • Transforming into a global services oriented business model and addressing challenges of rising skill shortages, across several developed markets

Includes IT Software & Services, ES and Products, as well as ITES-BPO

Strong optimism of the industry to achieve its aspired target of USD 60 billion in exports by 2010

Source : NASSCOM


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Sify is best positioned to leverage the

projected exponential growth of

Internet usage as well as internet based services.


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Sify’s ICT Evolution

Managed Services Portfolio – SOC Launch 2008

Managed Services Portfolio – SOC Launch 2008

Aug’ 08 :4th Level iv Datacenter Launch

Aug’ 08 :4th Level iv Datacenter Launch

OCT’06: IP VPN – MPLS Market Leadership Award from Frost & Sullivan Third time In a row

OCT’06: IP VPN – MPLS Market Leadership Award from Frost & Sullivan Third time In a row

First IPv6 Network in India

First IPv6 Network in India

Sep’06: Tie-up with IRCTC for online ticket booking

Sep’06: Tie-up with IRCTC for online ticket booking

Aug’06: Third tier III data centre at Bangalore (scalable to tier IV)

Aug’06: Third tier III data centre at Bangalore (scalable to tier IV)

Feb’05: Online Games

Feb’05: Online Games

Mar’06: 05-06 net profit

Mar’06: 05-06 net profit

June’04: Infrastructure management services

June’04: Infrastructure management services

June’03: Retail broadband through CTO’s

June’03: Retail broadband through CTO’s

Sep’04: UCO OICL IP VPN Orders

Sep’04: UCO OICL IP VPN Orders

Dec’02: CISCO GS routers

Dec’02: CISCO GS routers

Mar’04: Acquisition of EAP “Sify Assure”

Mar’04: Acquisition of EAP “Sify Assure”

Sep’00: Data centre/hosting services

Sep’00: Data centre/hosting services

Mar’03: EBIDTA breakeven

Mar’03: EBIDTA breakeven

Oct’99: IPO NASDAQ listing

Oct’99: IPO NASDAQ listing

May’02: VoIP launched

May’02: VoIP launched

Oct’98: Online portal

Oct’98: Online portal

Mar’00: Retail internet access –

Mar’00: Retail internet access – e Ports launched

Nov’98: Retail internet access – dial-up

Nov’98: Retail internet access – dial-up

April’98: Corporate data/network Services

April’98: Corporate data/network Services

96-97: Network infrastructure

96-97: Network infrastructure

Dec’95: Company incorporation

Dec’95: Company incorporation

Converged enterprise solutions


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Overview

Pioneering expertise

Certifications

  • India’s leading integrated internet and infrastructure services company

  • NASDAQ listed corporation

  • India’s leading operator of tier III and tier IV data centres

  • World’s largest cyber cafe chain: 2000 + e ports (operational)

  • SEI CMMI Level 5

  • ISO 9001:2000

  • ISO 27001

Financial strength

  • $US 140 million in revenue in 07-08, CAGR of ~35%

Customer patronage

  • 2000+ corporate customers

  • Over a million consumers across broadband, e Ports and online services


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Catalysts of the Internet for positive change

Consumer

Internet

Experience

Enterprise

Services

Common Technology Core

Network

Data Centers

Systems

Leveraging IP expertise


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Service Offerings

Enterprise solutions

Consumer services

  • Enterprise connectivity

  • Managed voip solution

  • Application services

  • Security solutions

  • Hosting services

  • Infrastructure management

  • eLearning services

  • Mobile solutions

  • Business consulting

  • e Ports ( 2000+) Operational

  • Broadband to homes and SMB’s

  • Ecommerce (Sifymall.Com)

  • Education

  • Travel – Sifytripz.Com

  • Community portals (Sifymax.in)

  • Games


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Awards & Accolades

  • Frost & Sullivan Market Leadership Award for IP VPN Market in India

  • Brandon Hall Gold Excellence award- Sify eLearning for Mobile Learning Delivery Platform developed for Cisco Systems

  • Recognition by Forrester for Remote Infrastructure Management Services

  • Recognition by IDC for the pioneering progress in IP VPN market space

  • Recognition by Gartner for initiatives in Managed Services

  • Awarded Superbrand status

  • ISO 27001 Certification for Information Security Management Systems

  • ISO 9001:2000 Certification for provisioning of corporate VPN, Internet bandwidth, Voice over IP and Integrated Security Solutions

  • CMMI® level 5 Certification


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Technology Core Competence

“To become the global provider of choice by pioneering technology and offering innovative customer centric internet solutions thereby creating value for the customer”

Sify’s Technology is ISO 9001-2000, BS7799 certified & appraised CMMi Level 3


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International Coverage

sify

300+ cities in 52 countries

International PoPs: NY, London, HK, LA, SJ

300 cities in 30 countries

Internet Peering - International

Collocated POP

Peering ISP

New York - I

New York - II

London - I

London - II

San Jose

Los Angeles

Hong Kong

IP Backbone Reach


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Domestic Coverage

Sify offices

500+ Cities in India (750 base stations)

India’s largest MPLS network

*Point of Presence/Base Station

IP backbone reach

  • A World class design and service standards network to deliver

    • Consumer Internet Experience

    • Enterprise Technology Services

  • Network coverage extends to 500 + cities

  • Our Network is IPv6 and MPLS enabled with redundancies

  • A Converged network: Voice, Video & Data capability

  • Future proofed to meet strong demand from IT/ITES and other verticals


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State-of-the-Art Network Management


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IT Information Library

CIO Dashboard

Problem

Management

Incident

Management

NMS Alerts

Trouble

Ticket Engine

Knowledge

base

Change

Management

Service

Desk

Escalation

Engine

C M D B

Change

Workflow

NMS

Configuration

Baselines

Threshold

Monitoring

IT Service

Continuity

Management

C M D B

Capacity

Management

Reports

Engine

Service Level

Agreements

Path Management

Availability

Management

Software Inventory

SLA

Management


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Integrated Enterprise Services

Managed Services

Offshore Services

  • Managed Network Services

  • IP/VPN

    • Global MPLS

    • Internet & bandwidth

    • VoIP & Converged Network Services

  • Managed Datacenter Services

    • Managed Servers

    • Managed Mail

    • Application Hosting

  • Security Services

  • Network Operations Management

  • Datacenter Operations Management

  • Security Operations Management

  • Application Performance Management

  • Desktop Management

  • Helpdesk

Key Verticals Served

  • IT/ITES- BFSI - Consumer Telecom -Life Sciences

  • Manufacturing - Retail -Energy - Government


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Sify Enterprise Services - Profile

Expertise in delivering mission critical 24x7 technology services

Leader in India by far- IDC

Over 2000 clients, including 400 global companies

Among top providers in Forrester Wave for Offshore Infrastructure Management (2005)

Scalable infrastructure


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Integrated solutions

IT/ITES, BFSI, Telecom, Pharma, Manufacturing, Government

Managed services

Remote infrastructure management services

Tools and process deployment

Consulting services in best practices ITIL

Thinclient and managed computing

Applications - SaaS

Human capital management

Knowledge management

Unified messaging and collaboration

Supply chain management

Customer lifecycle management

Managed voice

Hosted contact center solutions

Managed inbound voice

Managed outbound voice

Hosting

High availability

Dr/bcp

Managed applications

Security services

Storage and virtualisation

Storage consolidation

Shared storage

Virtualization

Services

Managed storage

Solutions

Security

Consulting services

Data and transaction security

Implementation services

Managed security services

Network

IP VPN/MPLS

Global connectivity solutions

Dedicated internet Bandwidth

Cleanconnecttm

Enterprise offerings


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Enterprise Services - International

  • Infrastructure Management

  • Infra Projects / Consulting

  • Security Consulting

  • Managed Security Services

  • Hosting Services

  • Enterprise Appln Management

Enterprise Infrastructure Services

  • eLearning content services

  • Content Mgmt

  • Learning Technology Services

Enterprise

eLearning Services


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Sify Infrastructure Services

N/W Mgmt

Server Mgmt

Infrastructure Application

Support

Operations Support

Security

Our Domain


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Sify Is Best Suited For Discrete Offshore Remote Management”Forrester Wave TM : Global Delivery Infrastructure Management – December 2005


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The Sify edge

ENGAGEMENT GOVERNANCE

ENGAGEMENT GOVERNANCE

ENGAGEMENT GOVERNANCE

ENGAGEMENT GOVERNANCE

EXPERIENCE

EXPERIENCE

EXPERIENCE

EXPERIENCE

SERVICE INFRASTRUCTURE

SERVICE INFRASTRUCTURE

SERVICE INFRASTRUCTURE

SERVICE INFRASTRUCTURE

SPECIALIST IN REMOTE INFRASTRUCTURE MANAGEMENT SERVICES

SPECIALIST IN REMOTE INFRASTRUCTURE MANAGEMENT SERVICES

SPECIALIST IN REMOTE INFRASTRUCTURE MANAGEMENT SERVICES

SPECIALIST IN REMOTE INFRASTRUCTURE MANAGEMENT SERVICES

EXPERTISE

EXPERTISE

EXPERTISE

EXPERTISE

PROCESSES

PROCESSES

PROCESSES

PROCESSES


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Value Proposition

Business

  • Business Service

    Management

  • Business Impact Analysis

Process

  • Enhanced Productivity -

    ITIL Best Practices

  • Reduced Noise Levels –

    Root Cause Analysis with

    Six Sigma

Operations

  • Cost reduction savings to

    50%

  • Enhanced Customer

    Satisfaction : Pro-active

    approach

Impact on Business Strategy

MULTI LEVEL ENGAGEMENT VALUE


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Case Study : Hosting & Managed services

Client

RxMD, NJ USA & Chennai , India

Managed by US Board Certified and Licensed Physicians

Service

Hosting Services, Managed services, DR solution & Storage services

Challenge

Highly secured

Infrastructure complaint with US & EU regulations

Scalable architecture

OS & DB administration 24 x 7

Benefits

Single point solution offering end to end solution starting from Hardware Procurement , Implementation and continuous support

DR server up in 24 hours as per RxMD’s requirement by using unique Sify solution.

Quick Implementation meeting stringent client deadlines

Guaranteed 99.6 % uptime for Network and Infrastructure


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Case Study : International MPLS Services

Client

Whirlpool India Limited

Service

International MPLS Services

Accessing servers in US from office in India

Challenge

Shifting of application servers to Michigan , US

High uptime commitments in the network

Redundancy on the network

Highly flexible and scalable network solution

End to End Security

Benefits

High uptime reliable network

Strong security feature

Automatic route distinguishers to provide traffic separation


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Case Study : VPN Connectivity

Client

Globus Multi location retail store.

Changeover to Sify from TELCOs

Service

VPN Connectivity with high last mile uptime

Challenge

Integrating Network

High last mile uptime

Benefits

High uptime on entire network including Last mile

Faster implementation

30-40 % reduction in costs


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Case Study : Document Management

Client

DLF Group is a leading name in India’s real estate Industry

Service

Document Management & Scanning services

Challenge

Documents centrally stored in Corporate office Delhi. Hindering productivity as it requires physical travel between locations for document retrieval.

Documents (Legal Documents, Drawings) are to be maintained for long time and is also exposed to wear & tear

Benefits

Fast searching and retrieval of the documents and drawings

Enterprise wise access to the documents

Documents available on one click of a button

Back up to the physical documents

Wear & tear of the documents and drawings was reduced



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Enterprise Customers

IT/ITeS

BFSI

Consumer

Telecom

Life sciences


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Manufacturing

Energy

Media

Retail

Government

Enterprise Customers


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Integrated Consumer Experience

No one else has it !

  • com


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We single handedly created the branded public

internet access services industry in India by:

Taking Internet to the people with a franchised chain

Currently 2000+ e ports operational in 200 + cities, and growing

The undisputed No 1 in branded public Internet access

Delivering a superior Consumer Internet Experience

High speed access across the chain

The world’s largest franchised cyber café chain


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Sify e Ports: Categories & Services

  • Internet : Browsing,Voice,Games

  • E commerce : IRCTC,Utility bills,Money transfer etc

  • E entertainment :

  • E shopping : Sify mall

  • E shopping : Sify mall

  • Internet : Browsing,Voice,Games

  • E commerce : IRCTC,Utility bills,Money transfer etc

  • E entertainment : GameDrome,Sifymax

  • E shopping : Sify mall


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Sify e Ports: Categories & Services

E learning : Microsoft certificate , Internet Access for Microsoft IQ PC , Microsoft Office products training at e Ports, e Ports a virtual office

“ As part of our strategy to use the e Ports to empower Indians with Internet and IT services, We have partnered with Microsoft India to help bridge the digital divide in India “



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Our vision is to be an integral part of the Indian middle class family’s Internet experience


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Sify broadband to Homes class family’s Internet experience

High Speed Internet Revolution for homes

Pioneered unique model with Cable TV operators (CTOs) for last mile connectivity

Currently the largest private player with more than 2lac subscribers

Potential of 80 Million Cable TV households

Cable TV homes more likely to buy home PCs

iWay users who buy home PCs can remain Sify customers

Aggressively growing base

Technology Innovation :

Service Provider with wireless broadband technology

Developed own client to ensure PC hygiene and push updates to consumers at home (eg Anti Virus).


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CUG Phone for Subscribers class family’s Internet experience

Mathguru , Class teacher & MBD Alchemie

IRCTC tie up for Railway Tickets through partners(CTOs)

Roaming access to users : Sify Anywhere

VOIP for International Calls.

PC health solutions.

Value added Services


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Sify broadband to home class family’s Internet experience


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Consumer Internet Experience class family’s Internet experience

Driven by

High Speed Broadband

Rich broadband content

Betting on broadband!

Betting on youth !


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India & the Internet class family’s Internet experience

50 Mn in March’08

Internet penetration at 3.5% of population

Smaller cities & towns record 142% YOY growth

25% users from smaller towns

Over 20Mn NRI’s estimated world over

Source:IAMAI & Internetworldstats


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Internet Content : enriching consumer experience class family’s Internet experience

Entertainment

Online Games, Movies, Music Videos

Association with Indian Television : Indian Idol, MTV Roadies, Fame Gurukul, Saregamapa


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Internet Content: enriching consumer experience class family’s Internet experience

Education

Tie up with Educational Institutions

E Learning (Computer Based Training)

Online tests


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Sify.com in regional languages class family’s Internet experience


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Sifymax.in-City Centric Portals class family’s Internet experience


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Samachar.com class family’s Internet experience


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Portals revenue class family’s Internet experience

1 $ = Rs 42.93


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A history of robust top line growth class family’s Internet experience

1 $ = Rs 42.93


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EBITDA class family’s Internet experience

1 $ = Rs 42.93


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Net Profit class family’s Internet experience

*

*Net Profit included USD 3.2 Mln on account of Profit on Sale of Land & Cricinfo

# FY 2006-07 and 2007-08 Under IFRS

1 $ = Rs 42.93


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Equity Structure ( Undiluted ) class family’s Internet experience

No of Shares 42,820,082

As of 31st August 2008


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Sify – The Opportunity class family’s Internet experience

To leverage:

Large services opportunity in Indian and Global markets

Proven scalable business models in

Access Media

Portals

Enterprise Services

Leveraging Technology platform for scale and expertise

Capable people

Cash to fuel growth


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Thank You class family’s Internet experience


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