Educational Partnerships in Africa University of East London • Durban University of Technology Graphic Design Incubator Project Funded By The British Council Project Managers: Piers Carey (DUT) and Tony Hudson (UEL) Presentation: Rowan Gatfield and Piers Carey Draft Business Plan
University of East London • Durban University of Technology
Graphic Design Incubator Project
Funded By The British Council
Project Managers: Piers Carey (DUT) and Tony Hudson (UEL)
Presentation: Rowan Gatfield and Piers Carey
Draft Business Plan
This project links the Department of Visual Communication Design at Durban University of Technology (DUT) with the “Continuum” unit for Widening Participation at the University of East London and the “ Creative Way” Lifelong Learning Network, which specialises in the Creative Industries in the Thames Gateway area in England. This presentation reports on the progress to date.
The project intends to establish a working Graphic Design Studio within the Graphic Design Programme, at BTech level ( = Honours), to provide Work Integrated Learning and real experience for students. The intention is to establish work in the studio as a successful educational element in the programme, which will enhance employability and entrepreneurial skills amongst our students. Secondarily we intend that it should provide third-stream income and stimulate research within the department.
in South Africa
Work Integrated Learning (WIL) is now a requirement in all courses at South African Universities of Technology (UoTs), in order to enhance employability and promote entrepreneurship.
These are of critical importance in a context of:
the AIDS Pandemic and numerous health issues;
declining aid flows and global recession;
40% (?) unemployment;
declining academic preparedness amongst school-leavers;
financial hardship amongst potential and current students:
ignorance and/or negative perceptions of the DUT and the discipline
Widening participation in Graphic Design in the SA context particularly depends on tackling at least the last three factors.
Objectivesof this Project
Objectivesof this Project
To preserve the integrity of the DUT and the Department of Visual Communication Design through sound business practice and conduct.
To generate capital to sustain the studio beyond the 18 month marker.
To establish relationships with employers, the two target academic institutions, the DUT and UKZN, and clients by Dec 2009. This will be achieved through a series of launches and a promotion campaign.
Studiorole as a profit generating concern
Marketing Strategy Perceptions
Marketing Strategy Positioning Platform
Marketing Strategy - Competition
Marketing Strategy - Pricing
Role Players &Significant Milestones
Marketing Strategy Primary Communications Message