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E-Commerce Business Models . Some parting words on models Is it true that there is nothing new under the sun?. “The Truth about Internet Business Models: In the end, an e-business is just another business. “. מסחר אלקטרוני. Is it electronic mail? Is it electronic data interchange (EDI)?

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E commerce business models l.jpg

E-Commerce Business Models

Some parting words on models

Is it true that there is nothing new under the sun?

“The Truth about Internet Business Models: In the end, an e-business is just another business. “



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מסחר אלקטרוני

Prof. Sheizaf RafaeliE-Commerce


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  • Is it electronic mail?

  • Is it electronic data interchange (EDI)?

  • Is it video on demand?

  • Is it home shopping?

  • Is it home banking? Or online personal financial information management?

  • Is it electronic publishing?

  • Is it interactive advertising and marketing?

  • Is it a new methodology that shows how to implement re-engineering and total quality

Prof. Sheizaf RafaeliE-Commerce



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1 B2C

  • Seller:

  • Digital Data &Documents

  • Multimedia Content

  • Programs

  • Collateral Information

Information Flow

  • Consumer:

  • DigitalProducts

  • Services

  • Information

Online

Transactions

Payment Flow

Prof. Sheizaf RafaeliE-Commerce


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2 B2B

  • Organization:

  • Purchase Orders

  • Inventory Info.

  • Production Schedules

  • Product Info.

  • Collateral Information

Information Flow

  • Organization:

  • Purchase Orders

  • Inventory Info.

  • Production Schedules

  • Product Info.

  • Collateral Information

Online

Transactions

Settlement

Prof. Sheizaf RafaeliE-Commerce


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Web Model Types:

  • .. Brokerage

  • .. Advertising

  • .. Infomediary

  • .. Merchant

  • .. Manufacturer

  • .. Affiliate

  • .. Community

  • .. Subscription

  • .. Utility

Michael Rappa’s resource:

http://ecommerce.ncsu.edu/business_models.html

Prof. Sheizaf RafaeliE-Commerce


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Based on: B2B E-Commerce Hubs:

Towards a Taxonomy of Business Models, Mohanbir Sawhney and Steven Kaplan.http://gsbwww.uchicago.edu/fac/steven.kaplan/research/taxonomy.pdf

Prof. Sheizaf RafaeliE-Commerce



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Based on: B2B E-Commerce Hubs:

Towards a Taxonomy of Business Models, Mohanbir Sawhney and Steven Kaplan.http://gsbwww.uchicago.edu/fac/steven.kaplan/research/taxonomy.pdf

Prof. Sheizaf RafaeliE-Commerce


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3 Disintermediation - Infomediation

  • Producers:

  • Digital Data &Documents

  • Multimedia Content

  • Collateral Information

  • Customer Participation

Online

Production

Process

  • Consumers:

  • DigitalProducts

  • Services

  • Processed order

Intermediaries

Prof. Sheizaf RafaeliE-Commerce


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Electronic Commerce: Strategies and Models for Business-to-Business Tradingby Paul Timmers, J. J. Timmers

Prof. Sheizaf RafaeliE-Commerce


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Prof. Sheizaf Rafaeli Business-to-Business TradingE-Commerce


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Digital Darwinism : 7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economyby Evan I. Schwartz

Prof. Sheizaf RafaeliE-Commerce


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Brands that solve problems (compare Peapod, NetGrocer, Streamline, Yahoo)

Dynamic, fluctuating prices (auctions)

Affiliate marketing (non-pyramid multilevels)

Value bundling

Network production

Cybermediation

Real World integration

Schwartz’s Strategies:Digital Darwinism, The Great Sorting

Prof. Sheizaf RafaeliE-Commerce


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Shift Happens! Streamline,

  • Shift happens! That’s why Yahoo doesn’t just react to but actively goes abut causing such shifts. As a result, Yahoo often seems as if it is a solution brand that is constantly in frantic search of new problems to solve.

Prof. Sheizaf RafaeliE-Commerce


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Shift Happens (2)! Streamline,

  • It seems to be reinventing its brand every 90 days. Website directory, keyword search engine, personalized news service, virtual community with bulletin boards and chat, free e-mail service, series of city guides. Travel guide, personal finance center, Visa-sponsored e-shopping guide, building storefronts...

Prof. Sheizaf RafaeliE-Commerce


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Streamline, and not doing too badly

Prof. Sheizaf RafaeliE-Commerce


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  • Business Models for Electronic Markets Streamline, http://www.electronicmarkets.org/netacademy/publications.nsf/all_pk/949/$file/v8n2_timmers.pdf?OpenElement&id=949

  • What’s your business model?http://www.eloquent.com/cgi/eloweb.dll?id=274-0

  • Intermediaries and CyberMediarieshttp://www.ascusc.org/jcmc/vol1/issue3/sarkar.html

  • Internet Business Model Patentshttp://www.jonesaskew.com/articles/99/s99modelpat.html

  • The B2B Boom – Business 2.0 9/99http://www.business2.com/index/0999/

  • The Journal of Computer-Mediated Communication (JCMC) http://www.ascusc.org/jcmc, http://jcmc.huji.ac.il

Prof. Sheizaf RafaeliE-Commerce


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