WBIX RADIO AM1060 STATION PROFILE By Jim Harris Station Overview Format:Business/Financial News & Talk Financial, Lifestyle & Business News Full Stock Market Coverage In-Depth Capital Markets Key-Business-Financial-Political-Guests Ticker on the Tens-Market Alerts
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WBIX RADIO AM1060 STATION PROFILE
By Jim Harris
Award winning, talk format. Personality driven featuring credible, experienced, business and financial experts.
Information partners: Dow Jones Reports, Boston Globe, Boston Herald,
CBS, Market Watch, NECN, Fox News, Metro Traffic, Etc.
Gender - 58.6% Male
46% College Grad
27% Advance Degree
39.9% Business Owner/Partner/Corp Officer
53.2 Banking/Finance/Stock Broker/Planners
Income - 33.8% $75K+
39% are Key Influencers in Business Decisions
14.6 % are Opinion Leaders Asked to Recommend Bank
47% have Liquid Assets $100+
26.6% plan to Buy a Car/Van/Truck/Sport Utility nest 12 months
42.4 % plan to Remodel Home in next 12 months
47.7 % own Power Boat
43.9 % bank at Bank of America
Consumers & Influencers
WBIX Promotional Opportunities
WBIXBusiness 1060 is THE business station in Boston delivering business content, for professionals and high end consumers, throughout the business day. Nearly five years old, our loyal audience continues to grow every day. We have penetrated the financial heart of New England and are well branded among Boston area business professionals.
Client message will reach one of the region’s largest collections of business professionals, a group that responds well to both branding and Life style messages. Boston’s Business 1060, WBIX delivers:
Active Consumers: WBIX listeners seek financial/business news and information. They work hard. They play hard. They live life to the fullest and they are actively listening. Thus your message is showcased in a truly front of mind commercial environment.
High Caliber Consumers: WBIX listeners are nearly twice as likely as average to be in Executive Management & more than three times as likely to be company President or CEO. These consumers have discretionary income.
Broad Range: WBIX’s 40,000 Watt Signal covers the entire Boston market & parts of NH, & RI.
Foreground Format: WBIX is a foreground format, providing business and financial information listeners need, keeping them tuned-in through breaks so that the Client message will not be missed.
Prime Day-Parts: WBIX broadcasts Business and Lifestyle Programming Mon – Sun
6a – 7p, capitalizing on prime business listening daytime hours.
On-air and on line Commercial Rate quoted on request
Banner Advertisements $350/month
Rotation on the Business1060.com homepages and all linked pages from the site
Business 1060 AM Advertiser Directory Listing $250/month
Includes link to advertiser web-site or jump-page
1060 Communications Corp. 100 Mount Wayte Ave. Framingham, Ma 01702
. Call Jim Harris: 508-424-2567
General Sales Manager
The Business Station AM 1060 WBIX