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AUTOMOTIVE SPECIAL EVENTS MAY & OCT 2006 PowerPoint PPT Presentation

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AUTOMOTIVE SPECIAL EVENTS MAY & OCT 2006

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Automotive special events may oct 2006

AUTOMOTIVE

SPECIAL EVENTS

MAY & OCT 2006

PRESS “ARROW KEYS” ON KEYBOARD TO CONTINUE TO EACH PAGE


Automotive special events may oct 2006

On behalf of Special Event Productions, I am pleased to present our sponsorship proposal for two of the biggest automotive events in the United States...…the 16th annualCruisin’ Ocean City 2006 presented by Allstateand the 9th annual Endless Summer Cruisin’ 2006! These May 18-21, 2006 and October 5-8, 2006 spectaculars will host 8,500 enthusiastic event participants and over 150,000 spectators at the east coast’s beautiful Mid-Atlantic destination of Ocean City, Maryland.

Both Cruisin’ Ocean City and Endless Summer Cruisin’ attract corporate sponsorship from the biggest automotive-based and broad-based consumer retail product companies in the world. Automotive companies such as Flowmaster Exhausts; ATI Products; Miller Welding Worldwide; Allstate & GEICO Auto Insurance; Goodyear North America; Pace American Trailers; House of Kolor; Sunoco Corporation; Meguiar’s Car Care; Jeg’s Mail Order, and many more have been joined by MBNA America Bank; Discover Card Services; Citibank Financial; Hershey’s Candies; Hormel Snack Foods; Pepsi-Cola; Maryland Lottery; Verizon Wireless and more. Our annual automotive showcases draw event spectators from over twenty states to the Ocean City, Maryland region. These spectators are highly-sought upscale demographic consumers, and they are extremely loyal to the sponsor’s products and brands that participate at our annual Ocean City automotive events.

In addition, Cruisin’ Ocean City and Endless Summer Cruisin’ have the complete support of Ocean City’s Mayor, City Council, Hotel Association, and the Convention-Visitors Bureau. We enjoy an excellent relationship with our television, radio, magazine, and newspaper partners who feature the event through their broadcast, print, and on-line media properties.

We are inviting all interested automotive-based and broad-based product companies to be “Exclusive Product Sponsors”

of Cruisin’ Ocean City 2006 and Endless Summer Cruisin’ 2006 . We’ll position your company’s retail sales products, consumer services, and advertising messages in front of 150,000 loyal spectators. And, as an exclusive-level sponsor, your company’s product will be the only products of their type allowed to market, advertise, and participate at our 2006 events.

Feel free to contact me @ (714) 960-3434 for additional Cruisin’ Ocean City and Endless Summer Cruisin’ information.

Sincerely,

Peter J. Duhart - National Sales/Marketing Director - Cruisin’ Ocean City 2006 – Endless Summer Cruisin’ 2006


Automotive special events may oct 2006

16th annual

presented by

The biggest automotive enthusiast event of the 2006 season!

Cruisin’ Ocean City2006 is a city-wide

event that takes place May 18-21, 2006

at Ocean City Maryland’s Beachside Inlet

and the Ocean City Convention Center.

Ocean City is located along the beautiful

Delaware – Maryland Atlantic shoreline.

Convention Center

Beachside

Inlet

This 16th annual east coast automotive extravaganza features 6,000 Hot Rods,

Street Rods, Trucks, and other specialty

vehicles. Cruisin’ Ocean City2006will

attract over 100,000 event spectators

during the event’s four days in May ‘06.

Due to it’s large event attendance and

premium beachside location, Cruisin’

Ocean City 2006is the preferred venue

for all automotive based and consumer

based corporations’ sales, marketing,

and promotional advertising campaigns.


Automotive special events may oct 2006

9th annual

Endless Summer Cruisin' 2006

Ocean City, Maryland’s Fall Classic Automotive Event!

Endless Summer Cruisin’ 2006 is a special event that happens on October 5-8, 2006

at Ocean City, Maryland’s Beachside Inlet,

on the Maryland coastline’s eastern shore.

Ocean City’s 9th annual enthusiast event

spectacular will host over 2,500 Hot Rods,

Street Rods, Custom Trucks, and classic

automotive creations. Endless Summer

Cruisin’ 2006 will attract over 50,000

spectators during this “fall classic” event.

Beachside

Inlet

With substantial spectator attendance and

upscale Beachside Inlet location, Endless Summer Cruisin’ 2006is a highly desired platform for automotive based and broad

based companies’ sales, marketing, and promotional advertising exhibit displays.


Automotive special events may oct 2006

AUTOMOTIVE

SPECIAL EVENTS

2006!

EVENT SPECTATOR AND PARTICIPANT DEMOGRAPHICS

  • 25% have attended Ocean City’s Special Events three or more times; 25% have attended up to three

  • times; 40% attended in 2005 for the first time; 10% have attended OC’s Special Events every year.

  • OC’s Special Events draws participants & spectators from 20 states: Maryland; Pennsylvania; New

  • York; Virginia; North Carolina; South Carolina; Delaware; New Jersey; West Virginia; Massachusetts;

  • Connecticut; Florida; Ohio; Indiana; Kentucky; Georgia; Alabama; Louisiana; Maine; and Tennessee.

  • 35% are between the ages of 18-34; 40% are between ages 35-49; 25% are between ages 50-59.

  • Gender is 60% male – 40% female. Almost half (45%) are single heads of family households.

  • 59% gross $65,000+ per year; 26% gross $46-65,000 per year; 15% gross $26-45,000 per year.

  • 90% of all Ocean City’s Special Events participants and spectators own their household residences.

  • 68% own 3-5 cars per household; 22% own more than five cars per household; 10% own two cars.

  • 90% wash-wax-detail their vehicles; 85% own custom wheels-tires; 80% own special exhaust

  • systems; 75% have custom paint-trim; 65% have custom interiors; 52% change their oil & filters.


Automotive special events may oct 2006

AUTOMOTIVE

SPECIAL EVENTS

2006!

With over 150,000 preferred automotive event spectators attending Ocean City’s Special Events in 2006, your company’s marketing message is guaranteed to leave

a powerful and long-lasting retail consumer impression. Join with major sponsor companies like Allstate; GEICO; MBNA America Bank; Discover Card Credit Services; Citibank Financial; Flowmaster Exhausts; Goodyear North America; Pepsi-Cola; Hershey’s Candies; Hormel Foods; Miller Electric Welding Worldwide, Jeg’s Mail Order Catalogs; Maryland Lottery, and many more who have discovered the sales and promotional value that Ocean City’s Special Events provides. Call today and learn how easy it is to be part of the biggest automotive events on the east coast.

Every sponsor package is designed to compliment your company’s specific needs.

FOR EVENT SPONSORSHIP OPPORTUNITIES CONTACT:

Peter J. Duhart – National Sales Director

(714) 960-3434 phone (714) 960-8486 fax

[email protected]


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