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Advances in Technology for Treatment Providers Renee Menkova Agenda Opening statements Collaboration Web Marketing Social Media Closing statements Q & A About Me Professional: Director of Internet Strategy at Rasmussen since 2004

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Advances in technology for treatment providers l.jpg

Advances in Technology for Treatment Providers

Renee Menkova


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Agenda

  • Opening statements

  • Collaboration

  • Web Marketing

  • Social Media

  • Closing statements

  • Q & A


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About Me

Professional:

  • Director of Internet Strategy at Rasmussen since 2004

  • Founding Board of Director, Programming, for doterati

  • Board of Directors, Small Business Advisory Board Council

    Areas of Focus:

  • Search Engine Marketing

  • Social Media / Web 2.0

  • Search Engine Optimization

  • Pay Per Click

  • Paid Inclusion

  • Ad Networks

  • Multi-variant testing


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About Rasmussen College

  • 17 Campuses and Online Programs

  • Online Internet Marketing degree


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Pop Quiz

  • Who is here to learn how to collaborate online?

  • Who is here to learn how to drive new clients?

  • Who is here for another reason?


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Collaboration

  • Is there a need to collaborate?

  • What are the tools available to me?

  • What are the different ways to use the tools?


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Nings

  • Create your own social networking community.

  • Can be by invite only or open to the public.

  • Allows you to upload files, have discussions on current topics, and build a community.


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For Clients and for Professional Development

I clicked on the first community called TSN Recovery.




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Google Docs, Google Sites &Video

Google Docs, Google Sites and Google Video

  • Web apps for documents, spreadsheets, presentations, sites and video improve collaboration.

  • Work together on documents, even in real-time, without the hassle of attachments.

  • Helps you securely share between Windows, Mac and Linux with coworkers and contacts.

  • Quickly build team sites and portals where everyone can contribute and learn.









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Do Searches as if you were a Client

  • Request to be added to all websites that list Treatment Centers





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Web Marketing

  • Keyword Research

  • On-Page SEO

  • Off-Page SEO

  • Social Media


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You Have a Site – Now What?

  • Planning Your Online Marketing Campaign

    • Budget Allocation

      • % of Marketing Budget

      • Industry Standard – 15% growing to 25 – 30% in next five years.

    • Goals – Specific and Measurable

      • Increase Traffic? Increase Conversion?

    • Scope

      • Organic SEO, PPC, Redesign, etc…

    • Tracking and Analysis

      • Reporting Protocol (Analysis)

      • Off-site reporting (phone, walk-in, email)



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On-Page SEO

Page Title – #1 Factor, ensure relevancy, enticing

  • Meta Tags – declining factor

  • Quality Content – audience, original, interesting

  • Site Functionality – 404 Errors, Load Time, Good IP

  • Images / Alt Text

  • H1, H2, H3

  • Internal Linking

  • Language: HTML/CSS = Good Full Flash = Bad


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Off-Page SEO: Link Building

  • Asking

  • Buying: related sites, directories

    • http://www.seocompany.ca/directory/top-web-directories.html

  • Link Baiting: articles, videos, lists, white papers, press releases (submit to prweb), social media, wiki, Yahoo Answers, about.com, etc…

  • Link to all pages (not just the homepage)

  • Anchor Text – must vary

  • Site Authority and Relevancy

    • .Edu, .Gov, Popular Sites – News, blogs, wikipedia, etc…

  • Be Natural


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SEO Tools

  • Analysis: Google Analytics (Free), Click Tracks, Omniture

  • Web CEO – free version okay with one of the above tools! (www.webceo.com)

  • W3C Validator (www.w3c.org)

  • Internal Link Checking (www.dead-links.com)

  • Inbound Link Checking / Competitive Intelligence

    • Google ‘link:YourURLHere’

    • www.webconfs.com/anchor-text-analysis.php



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Business Purpose of Social Media

  • Breaking through the clutter

  • Building relationships

  • One-on-one communications

  • Get feedback from customers

  • Opening the lines of communication


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Examples of Social Media Sites

  • Twitter (microblogging)

  • Linkedin (professional)

  • Facebook (personal & professional uses)

  • Myspace (personal & some professional uses)

  • Digg News aggregator website

  • Google Alerts News feeds



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What are your Goals?

Not all of your goals will have a monetary value.

  • What actions are customers taking as a result of reading or engaging with you?

  • Are customers telling you about their needs?

  • Are customers requesting to speak with someone from your company?

  • Are customers willing to provide testimonials and referrals to you? Will they become your ambassadors?

    This information can be invaluable to your business!


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Where to Start?

  • Listen to your employees and staff

  • Find out what people are saying about you

  • Find out where your customers go online

  • Ask your customers for recommendations

  • Identify goals

  • Set up metrics

  • Get started

  • Track progress


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Questions, Comments, Ideas …

Also, feel free to email me your ideas and suggestions to [email protected]: www.twitter.com/renee_mLinkedin: www.linkedin/in/reneemenkovaOr call 407-618-5363


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