Weaknesses

1. Weaknesses • No clear vision and strategy that is universally understood • Weak financial position and due that lack of operational and strategic plans • Instability and Inefficient administration • Limited capacity/capabilities/competencies (process and people) and staff not powered to run the operations • High performance training facilities are not up to the expected international standards • No specific method of mentoring younger's in the field

2. Opportunities • Positive trend for women cricket • Good trend, motivated domestic young players • Large no of Cricket Fans • Growth of Tourism and positive attitudes of Sri Lankans provide a good opportunity for having international tournaments like SLPL

3. Threats • Political influences • Negative impact of financial issues • Competition among playing countries • Premier League T20 matches like IPL • Instability of the career in SL cricket field

4. Recommended Strategy • Define Vision & Mission • Strategic pillars • Put fans first • Produce the best teams, players and officials in the world • Increase participation sustainability • Provide world class leadership and management • Grow investment in the game

5. Define Vision & Mission • Vision • Be the best cricket team in the world • Mission • Produce high quality players and meet the current and future challenges of international cricket.

6. Put fans first • Increase the number of attendees • Do a research on fan's needs, find out what they want and try to implement • Maximize Sri Lankans’ passion for cricket, specially emphasize on test cricket

7. Produce the best teams, players and officials in the world • High performance cricket program : • coaching and skill development, personal development and player welfare • Create a highly competitive team • Needs to develop suitable high performance and indoor facilities • Explore accessing support from the ICC’s Targeted Assistance Performance programme • Invest on proper trainers

8. Increase participation sustainability and encourage next generation • Work with schools and clubs to promote active participation from the diverse population  • Restructure the domestic cricket setup to ensure the future system is optimal, equitable and supported • Presents the best opportunity for talent to develop to its full potential. • Increasing the number of domestic tournaments

9. Provide world class leadership and management • Review with the relevant authorities to review Laws that create potential for Government interference • Ensure first class governance and management of SLC. • Review SLC constitution and install a new governance model (which includes a Board of Directors with relevant expertise and independence). • The Board should focus on policy and strategic matters • The professional administration should be empowered to implement operational and management matters. • Appoint correct person to positions

10. Grow investment in the game • Maximize  total value from sponsorship • Increase the advertisements • Proper and detailed long term financial planning (3 year budget cycles) • Strict fiscal management to ensure financial stability and growth • Go for long-term ‘soft’ loans with low interest rates

11. Questions & Answers MBA in IT 2012 batch University of Moratuwa