Introduction to Mirror of America. September 6 th 2012. Mike Warner CEO and Founder. [email protected] First in Class. Break through technology. AGENDA The Big Picture The pitch: MOA Metaverse The vision and experience: Mirror of America.
Introduction to Mirror of America
September 6th 2012
Mike WarnerCEO and Founder
First in Class.
Break through technology.
“We are now at a point in time when the ability to receive, utilize, store, transform and transmit data, the lowest cognitive form, has expanded literally beyond comprehension.
Understanding and wisdom are largely forgotten as we are submersed in oceans of data and information.”
Dee Hock, Founder and CEO, Visa International
One out of five products ever produced by humanity have been produced in the last ten years of human history.
The unthinkable complexity of our current global human enterprise is predicated on an information technology revolution that powers increasing coordination within the even vaster and unimaginable lattice of minds, machines and models that span and manage our global economic systems. The Economist
“About 36,400,000 results (0.25 seconds)”
"Modern computers can process basic information much faster than any human brain. However, computers have yet to match the brain's remarkable ability to perceive and recognize patterns and make judgments.“
Gordon Fraser, Manager, CERN
“About 36,400,000 results (0.25conds)”
Application Space Time Lens Objects Relations Attributes
What percent are browsers vs. buyers?
What is your revenue vs. price sq. ft. at MOA?
What percentage made it to the third level?
How many people are here now?
What are the correlation clusters?
Are products positioned in optimal location?
How many products are there in your store?
How can brick and mortar reclaim market share?
Is performance driven by MOA or my team?
One (not 36 million) results.All the dataAll the modelsAll the viewsPositioned in larger model spacePosition on floorRelations between productsAnalytic positionCreate new view – NO PROGRAMMING
An interactive, multi-user, data analytics oriented “Mall of America Metaverse.”
Go live in Q4 2012
Start with a
Enter a subset of data and export space to Google Earth..
Zoom in to click on
specific vessels in real-time.
Map results in geographic space.
Here corporate trade finance is compared to shipping stats.
A second import adds a model that shows relations for high correlation in branch/ATM revenue.
A third import let’s you add mobile and point of sales trends.
Multi-user, dynamic (historical to real-time) flow of revenue and customers.MOA/Q4D has dedicated DB for each client. Adds benchmarks and demographic data
Fasteraccess to deeperinsights through an interface optimized for digital media (not paper).
Build universes of insight.
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Publish universes of insight
Drag, drop, map & publish
Persistent position in larger model
Ad hoc interlinking of models
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Export to display and animate in Google Earth