Karen devaney saoirse murray olivia o hara eamonn sweeney
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Karen Devaney Saoirse Murray Olivia O’Hara Eamonn Sweeney. Background Info. Unclear exactly what year Apple was founded, approximately 1977 Founded by Steve Jobs and Steve Wozniak Founded in Los Altos California. Currently Headquartered in Cupertino, California

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Karen Devaney Saoirse Murray Olivia O’Hara Eamonn Sweeney

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Karen devaney saoirse murray olivia o hara eamonn sweeney

Karen Devaney

Saoirse Murray

Olivia O’Hara

Eamonn Sweeney


Background info

Background Info

  • Unclear exactly what year Apple was founded, approximately 1977

  • Founded by Steve Jobs and Steve Wozniak

  • Founded in Los Altos California.

  • Currently Headquartered in Cupertino, California

  • Listed on NASDAQ and Dow Jones

  • Worlds most valuable company since 2011


What do they sell

What do they sell?

  • Hardware Devices

  • Services (in the cloud)


Hardware devices

Hardware Devices

  • iPhone

  • iPad

  • iPod

  • iMac

  • MacBooks

  • Apple TV

  • MacPro


Services

Services

  • iCloud – A cloud backup service for Apple Devices

  • iBooks – An eBook store similar to the Kindle Store

  • App Store – A facility to download applications for both Macs and iOS devices


Services1

Services

  • iTunes – Apple’s class leading Music store and library

  • Game Center – Allows users of iOS devices to play games with each other over the internet

  • iMessage – A messaging service between Apple Devices

  • FaceTime – Allows video calling between Apple Devices


Where do they sell them

Where do they sell them?

  • Apple’s own chain of retail stores

  • Apple Store online

  • Through selected 3rd party sellers


Apple stores

Apple Stores

  • Apple Stores are specific stores that sell Apple products and accessories

  • They provide free workshops, tutorials and after sales services

  • Most of Apple’s sales in the US is via Apple Stores or apple.com


Marketing

Marketing


Marketing strategy

Marketing Strategy

  • Apple’s Marketing Strategy – Sell On Value, Not Price

  • Apple’s marketing strategy relies on building products THEY are going to be using themselves (for example, the iPhone was built because Apple employees were unsatisfied with their mobile phones, so they built the phone they would want to use).


Slogans

Slogans

  • “1,000 songs in your pocket” used to promote the first generation ipod (2001)

  • “Loving it is easy. That’s why so many people do” (iPhone5)


Adverts

Adverts

  • Here are some of the ads that Apple use to advertise their products.

  • Their ads are very simple but effective.

  • http://www.youtube.com/watch?v=szrsfeyLzyg

  • http://www.youtube.com/watch?v=vM9U70HgLsQ

    http://www.youtube.com/watch?v=E98Eyl5Et0w


Steve jobs

Steve Jobs


Early life

Early Life

  • Born 1955, California

  • Grew up with parents who spoilt him

  • In 1970s set up Apple Computers with Steve Wozniak

  • The company was set up in Job’s parents garage and their first computer was the Apple


1980s

1980s

  • Apple grew rapidly during the booming computer industry and their Graphical User Interface proved popular with users

  • In 1987 following a dispute with the company's Managing Director Jobs was fired from Apple by the board of directors

  • Jobs later described this as the best thing that could have happened to him

  • He set up NeXT computers and had limited success


Return to apple

Return to Apple

  • Apple had very limited success in the 1990s losing out Microsoft in the PC market

  • Apple was on the brink of bankruptcy in 1997 when jobs returned

  • He launched the first iMac which was the first computer to break the convention of dull computers and included a suite of useful software


Finance

Finance

  • €156 Billion of worldwide sales last year

  • 80,000 employees worldwide including 2000 in Cork

  • Profit of €8.2Billion for last quarter

  • Over 100 Billion dollars worth of cash on hand

  • https://www.google.com/finance?q=NASDAQ:AAPL


The future

The future...

  • Apple spent 3 billion on R and D last year so what can we expect

  • An iWatch has been heavily speculated on

  • Future iterations of the iPad, iMac and iPhone are expected


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