Search and the New Economy Session 3 Search Engine Analytics. Prof. Panos Ipeirotis. Today’s Objectives. Understand current audience Get intelligence from referring URL’s Get intelligence from search keywords Plan and optimize site for target audience Optimize internal search
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Search and the New EconomySession 3Search Engine Analytics
Prof. Panos Ipeirotis
(source: Pew Search Engine Users Study)
…simply losing 10% of customers (at $20 to $90 a pop) can be costly