Internet tools and business
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Mateusz Czernikiewicz Adam Whitaker Natallia Dziatsel Susan Krause Matt Baker. Internet Tools and Business. Ease of use Problems with the site. Home Depot Website. Corporate Sponsored Homedepotrents.com Homedepotfoundation.com Homedepotimproverclub.com Homedepotmoving.com

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Internet tools and business

  • Mateusz Czernikiewicz

  • Adam Whitaker

  • NatalliaDziatsel

  • Susan Krause

  • Matt Baker

Internet Tools and Business


Home depot website

  • Ease of use

  • Problems with the site

Home Depot Website


Other home depot websites

  • Corporate Sponsored

    • Homedepotrents.com

    • Homedepotfoundation.com

    • Homedepotimproverclub.com

    • Homedepotmoving.com

    • Homedepotgardenclub.com

  • Non-corporate Sponsored

    • Sprawl-busters.com/hometown

    • Homedepotsucks.com

Other Home Depot Websites


Home depot website1

  • Launched on August 4, 1992

    • Ranking

    • Audience

    • Websites linking to Home Depot

Home Depot Website


Hd blog social networks

  • Orangeblooded.net

  • Social Networks

    • Facebook

    • Twitter

    • Youtube Channel

HD Blog & Social Networks


Target

Target


Website

  • 4th largest retailer in US

  • Website started in 1999

    • Shopping abilities

    • Wedding registry

    • Pharmacy center

    • Photo center

Website


Website continued

  • Pleasing to the eye

  • Can view current ad or download coupons

  • Daily website only deals

  • “Where to follow us” section for Facebook, Twitter, YouTube, and Target Mobile

Website continued


Blogging

  • Two independent blogging sites

  • Slave to Target

    • 3 million followers

    • Also titled “red cart romance”

      Target Addict

    • Newsworthy events & consumer alerts

    • Fashion & beauty tips

Blogging


Social networking

  • Variety of Facebook pages

  • Company sponsored page has 800,000 fans

  • Similar features to website

  • Solid community service involvement

  • Valentine’s Day contest for $1 million donation

Social Networking


Twitter linkedin

  • 9000 twits

  • Updates on trends, contests, and recent charitable contributions

  • Linkedin

    • Career opportunities

    • Key stats, such as employee data and company financials

    • Culture & goals as a retailer

Twitter & Linkedin


Youtube target mobile

  • Good buzz advertising

  • Promotes ad campaigns, fashion tips, and new and upcoming products

  • Target Mobile sends coupon and current promotion texts

YouTube & Target Mobile


Best buy

Best Buy


Bestbuy com

  • Virtual storefront

  • Central resource

  • Easy to use

  • Information:

    • Price (sales, deals)

    • Specs

    • Shipping

    • Reviews

  • Functions:

    • Order and pay

    • Comparison shop

    • Manage RewardZone

    • Apply for a job

    • Store locator

    • Online community forum

BestBuy.com


Best buy and blogs

  • No sponsored blogs

  • Aggressive in protecting its image

    • ImprovEverywhere.com and LaughingSquid.com

  • Mainly single posts here and there

  • "Best Buy" vs. Consumer Protection Blog

    • http://bestbuybadbuyboycott.blogspot.com/

    • Anti-Best Buy Blog

    • Created after Best Buy lost a woman’s laptop

    • Public relations nightmare

Best Buy and Blogs


Best buy idea blog http blog bestbuyideax com

  • Idea X

  • Addresses customer ideas

  • Services and products

  • Family-friendly

  • Easy to use

Best Buy Idea Blog( http://blog.bestbuyideax.com/)


Geek squad intelligence

  • Tech services side

  • Technology issues

  • Geek Squad Updates

  • Family-friendly

Geek Squad Intelligence


Best buy and social networking

  • Best Buy is deeply involved in social networking

    • Facebook

    • Twitter (“Twelp”-force)

    • YouTube

    • Community forums (http://forums.bestbuy.com)

    • Internal social network

Best Buy and Social Networking


Blue shirt nation

  • Internal social network

    • Communication tool

    • Employee feedback

    • Ideas

    • Lower boundaries

Blue Shirt Nation


Best buy conclusion

  • Best Buy is well established on the internet

  • Makes good use of various social technologies to promote itself

  • Knows how to use these platforms to get feedback to help service the customers better.

Best Buy Conclusion


Walmart

  • Walmart

Walmart


Website1

  • Company founded in 1962

  • Largest public corporation by revenue

  • Largest private employer and grocer in US

  • Walmart.com launched in 1996 with no online purchase capability

  • Relaunched in 2000 as a joint venture

  • Fully acquired by Walmart in 2003

  • Leading online shopping destinations

Website


Vision of walmart com

  • To be the most visited and valued online retail site by making it easier for customers to shop Walmart, both online and in stores

Vision of walmart.com


Average walmart com customer

  • Female

  • Over 43 years old

  • Have children

  • Some college education

  • Browse site from home

Average Walmart.com customer


Walmart com customer benefits

  • Best Value

  • Large Assortment

  • Fast Delivery

  • Easy Experience

  • Compelling Content

Walmart.com customer benefits


Blogging1

The “Checkout” Blog

Walmart Giving Blog

Blogging


Blogging continued

Blogging Continued


Social network use

  • Facebook

  • Twitter

  • LinkedIn

  • Mobile Application

  • RSS Feeds

Social Network Use


Twitter

  • 13 Twitter Accounts

  • Total number of followers less than 50,000

Twitter


Facebook

  • Walmart-666,139 fans

  • Walmart Beauty-919 fans

  • Walmart Soundcheck-1,465 fans

Facebook


Linkedin

  • Walmart Group

  • Walmart Supplier Network members

LinkedIn


Mobile application

  • Search for all Walmart products

  • Test different size TVs for your room using your camera

  • Bookmark your favorite products

  • Share products using Facebook & email

  • Quickly find a local Walmart store

  • Navigate to the Walmart.com full site to buy products

Mobile Application


Rss feeds

  • Really Simple Syndication

    • Allows us to publish new information and updates that will be picked up by customers who subscribe to our RSS feeds

RSS Feeds


Summary

  • Our retailers have made extensive use of internet business tools

  • There is room for expansion and improvement

  • Internet is now and will continue to be a major tool to promote business and communicate with customers

Summary


Conclusion

  • Internet tools will play a crucial part in the futures of nearly every company in existence today

  • Key component of sales, customer communication, and public relations

  • Will only continue to grow and become a larger part of the business landscape

Conclusion


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