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Mateusz Czernikiewicz Adam Whitaker Natallia Dziatsel Susan Krause Matt Baker. Internet Tools and Business. Ease of use Problems with the site. Home Depot Website. Corporate Sponsored Homedepotrents.com Homedepotfoundation.com Homedepotimproverclub.com Homedepotmoving.com

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Internet tools and business

  • Mateusz Czernikiewicz

  • Adam Whitaker

  • NatalliaDziatsel

  • Susan Krause

  • Matt Baker

Internet Tools and Business


Home depot website

Home Depot Website


Other home depot websites

  • Corporate Sponsored

    • Homedepotrents.com

    • Homedepotfoundation.com

    • Homedepotimproverclub.com

    • Homedepotmoving.com

    • Homedepotgardenclub.com

  • Non-corporate Sponsored

    • Sprawl-busters.com/hometown

    • Homedepotsucks.com

Other Home Depot Websites


Home depot website1

Home Depot Website


Hd blog social networks

HD Blog & Social Networks



Website

  • 4th largest retailer in US

  • Website started in 1999

    • Shopping abilities

    • Wedding registry

    • Pharmacy center

    • Photo center

Website


Website continued

  • Pleasing to the eye

  • Can view current ad or download coupons

  • Daily website only deals

  • “Where to follow us” section for Facebook, Twitter, YouTube, and Target Mobile

Website continued


Blogging

  • Two independent blogging sites

  • Slave to Target

    • 3 million followers

    • Also titled “red cart romance”

      Target Addict

    • Newsworthy events & consumer alerts

    • Fashion & beauty tips

Blogging


Social networking

  • Variety of Facebook pages

  • Company sponsored page has 800,000 fans

  • Similar features to website

  • Solid community service involvement

  • Valentine’s Day contest for $1 million donation

Social Networking


Twitter linkedin

  • 9000 twits

  • Updates on trends, contests, and recent charitable contributions

  • Linkedin

    • Career opportunities

    • Key stats, such as employee data and company financials

    • Culture & goals as a retailer

Twitter & Linkedin


Youtube target mobile

  • Good buzz advertising

  • Promotes ad campaigns, fashion tips, and new and upcoming products

  • Target Mobile sends coupon and current promotion texts

YouTube & Target Mobile



Bestbuy com

  • Virtual storefront

  • Central resource

  • Easy to use

  • Information:

    • Price (sales, deals)

    • Specs

    • Shipping

    • Reviews

  • Functions:

    • Order and pay

    • Comparison shop

    • Manage RewardZone

    • Apply for a job

    • Store locator

    • Online community forum

BestBuy.com


Best buy and blogs

  • No sponsored blogs

  • Aggressive in protecting its image

    • ImprovEverywhere.com and LaughingSquid.com

  • Mainly single posts here and there

  • "Best Buy" vs. Consumer Protection Blog

    • http://bestbuybadbuyboycott.blogspot.com/

    • Anti-Best Buy Blog

    • Created after Best Buy lost a woman’s laptop

    • Public relations nightmare

Best Buy and Blogs


Best buy idea blog http blog bestbuyideax com

  • Idea X

  • Addresses customer ideas

  • Services and products

  • Family-friendly

  • Easy to use

Best Buy Idea Blog( http://blog.bestbuyideax.com/)


Geek squad intelligence

Geek Squad Intelligence


Best buy and social networking

Best Buy and Social Networking


Blue shirt nation

Blue Shirt Nation


Best buy conclusion

Best Buy Conclusion


Walmart

Walmart


Website1

  • Company founded in 1962

  • Largest public corporation by revenue

  • Largest private employer and grocer in US

  • Walmart.com launched in 1996 with no online purchase capability

  • Relaunched in 2000 as a joint venture

  • Fully acquired by Walmart in 2003

  • Leading online shopping destinations

Website


Vision of walmart com

Vision of walmart.com


Average walmart com customer

  • Female making it easier for customers to shop

  • Over 43 years old

  • Have children

  • Some college education

  • Browse site from home

Average Walmart.com customer


Walmart com customer benefits

  • Best Value making it easier for customers to shop

  • Large Assortment

  • Fast Delivery

  • Easy Experience

  • Compelling Content

Walmart.com customer benefits


Blogging1

The “Checkout” Blog making it easier for customers to shop

Walmart Giving Blog

Blogging


Blogging continued
Blogging Continued making it easier for customers to shop


Social network use

  • Facebook making it easier for customers to shop

  • Twitter

  • LinkedIn

  • Mobile Application

  • RSS Feeds

Social Network Use


Twitter

  • 13 Twitter Accounts making it easier for customers to shop

  • Total number of followers less than 50,000

Twitter


Facebook

  • Walmart-666,139 fans making it easier for customers to shop

  • Walmart Beauty-919 fans

  • Walmart Soundcheck-1,465 fans

Facebook


Linkedin

  • Walmart making it easier for customers to shop Group

  • Walmart Supplier Network members

LinkedIn


Mobile application

  • Search for all making it easier for customers to shop Walmart products

  • Test different size TVs for your room using your camera

  • Bookmark your favorite products

  • Share products using Facebook & email

  • Quickly find a local Walmart store

  • Navigate to the Walmart.com full site to buy products

Mobile Application


Rss feeds

  • Really Simple Syndication making it easier for customers to shop

    • Allows us to publish new information and updates that will be picked up by customers who subscribe to our RSS feeds

RSS Feeds


Summary

Summary


Conclusion

Conclusion


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