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Trademarks Class 14. Likelihood of confusion Initial interest confusion Post-sale confusion. Mobil Oil v. Pegasus Petroleum. Old gas station sign in Southington, Ohio. Mobil Oil v. Pegasus : Initial interest confusion.
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Trademarks Class 14 Likelihood of confusion Initial interest confusion Post-sale confusion
Mobil Oil v. Pegasus Petroleum Old gas station sign in Southington, Ohio
Mobil Oil v. Pegasus: Initial interest confusion Confusion is found “not in the fact that a third party would do business with Pegasus Petroleum believing it related to Mobil, but rather in the likelihood that Pegasus Petroleum would gain crucial credibility during the initial phases of a deal.” [423]
Blockbuster v. Laylco “[T]he issue in this case is the degree of likelihood that the name ‘Video Busters’ would attract potential customers based on the reputation built by Blockbuster. That a customer would recognize that Video Busters is not connected to Blockbuster after entry into a Video Busters store . . . is unimportant.” [423]
Post-sale confusion “[A] visitor would be likely to assume that the clock was an Atmos clock. Neither the electric cord attached to, nor the plaintiff’s name on, its clock would be likely to come to the attention of such a visitor; the likelihood of such confusion suffices to render plaintiff’s conduct actionable.” [440]
