Sample Student Presentation Slides Strategic Management Case Analysis Dr. Paul N. Friga 2005
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Sample Student Presentation Slides Strategic Management Case Analysis ...

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Overview of Document. This slide deck exemplifies a student presentation of the analysis of a case study for a general management or strategic management course The case used in this study is: Singapore International Airlines: Strategy with a Smile (Thunderbird, 2001) There are multiple ways to pr
Sample Student Presentation Slides Strategic Management ...

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1. Sample Student Presentation Slides Strategic Management Case Analysis Dr. Paul N. Friga 2005

2. Overview of Document This slide deck exemplifies a student presentation of the analysis of a case study for a general management or strategic management course The case used in this study is: Singapore International Airlines: Strategy with a Smile (Thunderbird, 2001) There are multiple ways to present a case story ? this is only one example The storyline is presented first, followed by the supporting data for the high-level conclusions

3. Singapore Airlines is in a tough situation but opportunities for global leadership exist Singapore International Airlines (SIA) is facing dramatic environmental shifts, increasing competition, and changing customer demand Several strategic options exist related to how SIA can improve its competitive positioning for the long term I recommend that SIA pursue a high-end differentiation strategy based upon unique positioning as the ?premier long-distance airline?

4. Singapore Airlines is in a tough situation but opportunities for global leadership exist Singapore International Airlines (SIA) is facing dramatic environmental shifts, increasing competition, and changing customer demand Several strategic options exist related to how SIA can improve its competitive positioning for the long term I recommend that SIA pursue a high-end differentiation strategy based upon unique positioning as the ?premier long-distance airline?

5. The environmental analysis suggests some important issues

6. SIA is the largest Asia-Pacific airline

7. Singapore Airlines is in a tough situation but opportunities for global leadership exist Singapore International Airlines (SIA) is facing dramatic environmental shifts, increasing competition, and changing customer demand Several strategic options exist related to how SIA can improve its competitive positioning for the long term I recommend that SIA pursue a high-end differentiation strategy based upon unique positioning as the ?premier long-distance airline?

8. There are three key questions that should be addressed

9. While SIA has a higher OM, competitors are not far behind

10. Asia is projected to be a key market moving forward

11. Singapore Airlines is in a tough situation but opportunities for global leadership exist Singapore International Airlines (SIA) is facing dramatic environmental shifts, increasing competition, and changing customer demand Several strategic options exist related to how SIA can improve its competitive positioning for the long term I recommend that SIA pursue a high-end differentiation strategy based upon unique positioning as the ?premier long-distance airline?

12. Singapore Airlines should strive for unique positioning

13. The growth rate through 2007 is estimated to be high


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