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From Business Conception to the Bank Navigating business to the right goal, a home health cooperative case study. Sabry Shehata, PhD Cherie Shehata, MD. Presented PSC21 Session 6-8 on "Sustainable Island Society ".

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From Business Conception to the BankNavigating business to the right goal, a home health cooperative case study

Sabry Shehata, PhDCherie Shehata, MD

Presented PSC21 Session 6-8 on "Sustainable Island Society"


Case study economic feasibility of establishing home care cooperative in east hawaii
Case Study: Economic Feasibility of Establishing Home Care Cooperative in East Hawaii

  • Increasing demand for home care services in an underserved rural area,

  • The growing labor shortage

  • The need for caregivers to earn livable wages and benefits.


New Interactive and Innovative Methods In estimating the Economic Feasibility: From The Business Conception to the Bank

USDA-Rural and Economic Development funded research to examine the economic feasibility of establishing home care cooperative in East Hawaii.


New Interactive and Innovative Methods In estimating the Economic Feasibility: From The Business Conception to the Bank

  • Market feasibility

  • Technical feasibilities

  • Financial feasibility

  • Organizational and managerial feasibility


New and innovative methods from the business conception to the bank
New and Innovative Methods: From The Business Conception to the Bank

Market feasibility

Financial feasibility

Technical feasibilities

Organizational and managerial feasibility


Market segment and size in the target market
Market segment and Size in the Target Market the Bank

58% of Big Island of Hawaii residents

Hilo, North Hilo, Papaikou-Wailea, Honakaa, Paauhua, Pahoa-Kalapana, Keaau-Mt. View—


Market segment and size in the target market cont d
Market segment and Size in the Target Market cont’d the Bank

  • Primary market

    • Hilo, North Hilo, Papaikou-Wailea, Keaau, and Pahoa.

  • The secondary market

    • Honokaa and Paauhua






Market plan products and services
Market Plan Products and Services the Bank

  • Home Chore worker/aide

    • Home chore worker’s responsibilities include chore services, laundry, leisure skills, housekeeping, meal preparation, transportation companionship and assistance with bathing.


Market plan products and services1
Market Plan the BankProducts and Services

  • Certified Nursing Assistants (CNAs)

    • Responsibilities includes ambulation, medication reminders, changing incontinence supplies, assistance with dressing and undressing, eating/tube feeding, exercising, leisure skills, positioning, companionship assistance in transferring in/out of bed or wheelchair, changing bed linens, running errands administer medications and treatments, monitor the status of patient care, report to and taking orders from the physician in charge


Market plan promotion and market access
Market Plan Promotion and Market Access the Bank

  • Selective Advertising

  • Mass media

  • Advertising Budget

  • Website


Source of revenue
Source of revenue the Bank

  • Hawaii Sate Kupuna Care program

  • Private payment for home-based caregiver services

  • Private care homes in East Hawaii, which provide respite

  • Hawaii Rural Health Administration

  • Medicaid reimbursement


Market plan pricing
Market Plan the BankPricing

  • Pricing Strategy


Market plan distribution strategy
Market Plan the BankDistribution Strategy

  • Distribution Strategy


Market plan
Market Plan the Bank

  • Competitive Analysis


Objectives
Objectives the Bank

Market feasibility

Technical feasibilities

Financial feasibility

Organizational and managerial feasibility


Technical feasibility
Technical Feasibility the Bank

  • Facility

  • Equipment.

  • Website Technology

  • Human resources:

    • Full Time Executive Director

    • Full-time CNA Manager/RN



New and innovative methods from the business conception to the bank1
New and Innovative Methods: From The Business Conception to the BankThe Bank

Market feasibility

Technical feasibilities

Financial feasibility

Organizational and managerial feasibility


Financial feasibility
Financial Feasibility the Bank

  • Capital requirements

    • Fixed assets

    • Start up Capital needs

    • Equity and Credit Needs



Ramp up period
Ramp up Period the Bank


Total investment
Total investment the Bank

  • In the start-up year, the cooperative needs $200,000


Input sheet 1
Input Sheet #1 the Bank


Input sheet 2
Input Sheet #2 the Bank





Loan analysis
Loan Analysis the Bank






Payoff period
Payoff Period the Bank






To the bank
To the Bank Simultaneously

Market feasibility

Technical feasibilities

Financial feasibility

Organizational and managerial feasibility


Organizational managerial feasibility
Organizational/Managerial Feasibility Simultaneously

  • The information provided to the consultants revealed that the steering committee has developed a draft of an article of incorporation, internal control policies handbook, organizational chart, member list, and educational information about the cooperative


The website demo

HHC Co-op Simultaneously

The Website Demo.


Acknowledgements
Acknowledgements Simultaneously

Big Island Community Task Force Committee

The USDA Rural and Community Development Department


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