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Sabry Shehata, PhD Cherie Shehata, MD

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From Business Conception to the Bank Navigating business to the right goal, a home health cooperative case study. Sabry Shehata, PhD Cherie Shehata, MD. Presented PSC21 Session 6-8 on "Sustainable Island Society ".

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From Business Conception to the BankNavigating business to the right goal, a home health cooperative case study

Sabry Shehata, PhDCherie Shehata, MD

Presented PSC21 Session 6-8 on "Sustainable Island Society"

case study economic feasibility of establishing home care cooperative in east hawaii
Case Study: Economic Feasibility of Establishing Home Care Cooperative in East Hawaii
  • Increasing demand for home care services in an underserved rural area,
  • The growing labor shortage
  • The need for caregivers to earn livable wages and benefits.
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New Interactive and Innovative Methods In estimating the Economic Feasibility: From The Business Conception to the Bank

USDA-Rural and Economic Development funded research to examine the economic feasibility of establishing home care cooperative in East Hawaii.

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New Interactive and Innovative Methods In estimating the Economic Feasibility: From The Business Conception to the Bank
  • Market feasibility
  • Technical feasibilities
  • Financial feasibility
  • Organizational and managerial feasibility
new and innovative methods from the business conception to the bank
New and Innovative Methods: From The Business Conception to the Bank

Market feasibility

Financial feasibility

Technical feasibilities

Organizational and managerial feasibility

market segment and size in the target market
Market segment and Size in the Target Market

58% of Big Island of Hawaii residents

Hilo, North Hilo, Papaikou-Wailea, Honakaa, Paauhua, Pahoa-Kalapana, Keaau-Mt. View—

market segment and size in the target market cont d
Market segment and Size in the Target Market cont’d
  • Primary market
    • Hilo, North Hilo, Papaikou-Wailea, Keaau, and Pahoa.
  • The secondary market
    • Honokaa and Paauhua
market plan products and services
Market Plan Products and Services
  • Home Chore worker/aide
    • Home chore worker’s responsibilities include chore services, laundry, leisure skills, housekeeping, meal preparation, transportation companionship and assistance with bathing.
market plan products and services1
Market PlanProducts and Services
  • Certified Nursing Assistants (CNAs)
    • Responsibilities includes ambulation, medication reminders, changing incontinence supplies, assistance with dressing and undressing, eating/tube feeding, exercising, leisure skills, positioning, companionship assistance in transferring in/out of bed or wheelchair, changing bed linens, running errands administer medications and treatments, monitor the status of patient care, report to and taking orders from the physician in charge
market plan promotion and market access
Market Plan Promotion and Market Access
  • Selective Advertising
  • Mass media
  • Advertising Budget
  • Website
source of revenue
Source of revenue
  • Hawaii Sate Kupuna Care program
  • Private payment for home-based caregiver services
  • Private care homes in East Hawaii, which provide respite
  • Hawaii Rural Health Administration
  • Medicaid reimbursement
market plan pricing
Market PlanPricing
  • Pricing Strategy
market plan distribution strategy
Market PlanDistribution Strategy
  • Distribution Strategy
market plan
Market Plan
  • Competitive Analysis
objectives
Objectives

Market feasibility

Technical feasibilities

Financial feasibility

Organizational and managerial feasibility

technical feasibility
Technical Feasibility
  • Facility
  • Equipment.
  • Website Technology
  • Human resources:
    • Full Time Executive Director
    • Full-time CNA Manager/RN
new and innovative methods from the business conception to the bank1
New and Innovative Methods: From The Business Conception toThe Bank

Market feasibility

Technical feasibilities

Financial feasibility

Organizational and managerial feasibility

financial feasibility
Financial Feasibility
  • Capital requirements
    • Fixed assets
    • Start up Capital needs
    • Equity and Credit Needs
total investment
Total investment
  • In the start-up year, the cooperative needs $200,000
to the bank
To the Bank

Market feasibility

Technical feasibilities

Financial feasibility

Organizational and managerial feasibility

organizational managerial feasibility
Organizational/Managerial Feasibility
  • The information provided to the consultants revealed that the steering committee has developed a draft of an article of incorporation, internal control policies handbook, organizational chart, member list, and educational information about the cooperative
acknowledgements
Acknowledgements

Big Island Community Task Force Committee

The USDA Rural and Community Development Department

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