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Product training - Modernaplus / Moderna R. LB Marketing & Product Management / 22.September 2010, version 2. General information. Design Ceramics Peter Wirz Furniture Marie Rahm Monica Singer Faucets arwa -class M Similor Group Launch SWISSBAU Basel

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Product training modernaplus moderna r

Product training - Modernaplus / Moderna R

LB Marketing & Product Management / 22.September 2010, version 2


General information

General information

Design Ceramics

Peter Wirz

Furniture

Marie Rahm

Monica Singer

Faucets

arwa-class M

Similor Group

LaunchSWISSBAU Basel

January 2010

SOS March 2010


General information1

General information

  • Relaunch of Moderna No. 1 seller in Suisse market

  • Update Moderna design to defend and increase sales

  • Integrated Design Bathroom Suite

    • ceramics

    • wellness

    • furniture

    • accessories (only ceramic)

    • faucets

    • Logo


Pictures

Pictures


Pictures1

Pictures


Pictures2

Pictures


Product training modernaplus moderna r vc

Product training Modernaplus / Moderna R – VC

LB Marketing & Product Management VC – Alain Reymond / 22.September 2010, version 2


Contents vc

Contents - VC

  • Productrange

  • Articlenumbers & spare parts

  • Colours

  • Next steps


1 modernaplus vitreous china

1. Modernaplus – Vitreous China

Small WB 450

WB 550

WB 600

WB 650

Small Corner WB 450

Built-in WB 460

Siphon Cover

Pedestal


1 modernaplus vitreous china1

1. Modernaplus – Vitreous China

Countertop WB 800

Shelf 450

Countertop WB 1000

Shelf 600

Double WB Countertop 1300


1 modernaplus vitreous china2

1. Modernaplus – Vitreous China

WHWC washdown

WH Bidet


1 modernaplus washbasin

1. Modernaplus - Washbasin

  • 8.1554.1

  • 450 x 360

  • Withandwithoutoverflow

  • Withandwithouttap hole

Small WB 450

  • 8.1054.1

  • 550 x 460

  • Withandwithoutoverflow

  • With, withoutandwiththreetap hole(s)

  • Siphon cover andpedestalavailable

WB 550


1 modernaplus washbasin1

1. Modernaplus - Washbasin

  • 8.1054.2

  • 600 x 480

  • With and without overflow

  • With, without and with three tap hole(s)

  • Siphon cover and pedestal available

WB 600

  • 8.1054.3

  • 650 x 480

  • With and without overflow

  • With, without and with three tap hole(s)

  • Siphon cover and pedestal available

WB 650


1 modernaplus washbasin2

1. Modernaplus - Washbasin

  • 8.1654.1

  • 500 x 530

  • Withoverflow

  • Withandwithouttap hole

Small Corner WB 450

  • 8.1854.1

  • 460 x 325

  • Withoverflow

  • Withouttap hole

Built-in WB 460


1 modernaplus countertop washbasin

1. Modernaplus – Countertop washbasin

  • 8.1354.2

  • 800 x 485

  • Withoverflow

  • With, withoutandwiththreetap hole(s)

  • Siphon cover andpedestalavailable

Countertop WB 800

  • 8.1354.4

  • 1000 x 485

  • Withoverflow

  • With, withoutandwiththreetap hole(s)

  • Siphon cover andpedestalavailable

Countertop WB 1000


1 modernaplus countertop washbasin shelf

1. Modernaplus – Countertop washbasin & shelf

  • 8.1454.1

  • 1300 x 485

  • Withoverflow

  • With, withoutandwiththreetap hole(s)

  • Siphon cover andpedestalavailable

Double WB Countertop 1300

  • 8.7154.1

  • 450 x 230

Shelf 450

  • 8.7154.4

  • 600 x 360

Shelf 600


1 modernaplus wc bidet

1. Modernaplus– WC & bidet

  • 8.2054.0

  • 360 x 560

  • Washdown

  • 4.5/3 l flush

WHWC washdown

  • 8.3054.1

  • 360 x 560

  • Withandwithout lateral mountingholes

  • Withtap hole

WH Bidet


1 moderna r vitreous china

1. Moderna R – Vitreous China

WHWCwashdown

FSWC combination

WH Bidet

WHWC compact


1 moderna r wc bidet

1. Moderna R - WC & bidet

  • 8.2054.1

  • 360 x 560

  • Washdown

  • 4.5/3 l flush

WHWC

  • 8.2054.2

  • 360 x 560

  • 4.5/3 l flush

  • Withtap hole

  • With lateral mountingholes

WH Bidet


1 moderna r wc

1. Moderna R - WC

  • 8.2054.5

  • 360 x 670

  • Washdown

  • Withouttap hole

  • Withnewlid design forcistern

  • SoSOctober 2010

FSWC combination

  • 8.2054.3

  • 360 x 490

  • Washdown

  • SoSOctober 2010

WHWC compact


2 article numbers spare parts

2. Article numbers & spare parts


2 article numbers spare parts1

2. Article numbers & spare parts


3 colours

3. Colours

  • 000 White

  • 400 White LCC

  • 018Bahamabeige

  • 037Manhatten

  • 046Whisperblue

050Agais

757 Edelweiss

049 Pergamon


4 next steps

4. Next Steps

2. PHASE

MODERNA R(Re-designed Products)

FS WC Combi VARIO 70 - 305SoPJanuary 2011

(S15+S25+DUO)SoSMarch 2011

FS Bidet SoPJanuary 2011

SoSMarch 2011


Product training modernaplus wellness

Product training Modernaplus - Wellness

LB Marketing & Product Management Wellness – Petr Ocenasek & Chris Whinyates / 22.September 2010, version 2


Contents wellness

Contents - Wellness

  • Productrange

  • Articlenumbers

  • SIA 181, DIN 4109

    4. Charges 045,046 & bathtub monoblock tap

    5. Feet

    6. Sales Arguments


1 modernaplus wellness

1. Modernaplus - Wellness

Former Magnis 170x75

Former Lantha 170x70

Former Lantha 160x70


1 modernaplus steel bathtub

1. Modernaplus – Steel bathtub

  • 2.2513.0

  • Magnis BT with same article number but named modernaplus

  • 170 x 75 x 410 mm

  • New charges for tap holes 045, 046

  • Same matching feet as other bathtubs: 2.9617.2

  • Supplier: Vitrometal, Spain

Former Magnis 170x75


1 modernaplus steel bathtub1

1. Modernaplus – Steel bathtub

  • 2.2512.0

  • Lantha BT with same article number but named modernaplus

  • 170 x 70 x 395 mm

  • New charges for tap holes 045, 046

  • Same matching feet as other bathtubs: 2.9617.2

  • Supplier: Vitrometal, Spain

Former Lantha 170x70

  • 2.2514.0

  • Lantha BT with same article number but named modernaplus

  • 160 x 70 x 395 mm

  • New charges for tap holes 045, 046

  • Same matching feet as other bathtubs: 2.9617.2

  • Supplier: Vitrometal, Spain

Former Lantha 160x70


2 article numbers

2. Articlenumbers

New articlenumbers – charges 045, 046


4 sales arguments wellness steel bathtubs

4. Sales Arguments - Wellness Steel Bathtubs

  • Bathtubs according to the EN-Norms: EN 14516 (EN 198), EN 232

  • Shower trays according to the EN-Norm: EN 14527 (EN 251)

  • Certified for SIA 181 – antinoise

  • Robust due to very heavy enamelled steel of 3.5 mm

  • Abrasion-proof, heat proof and shock-resistant (DIN 51155)

  • Acid-resistant (DIN ISO 2722, 2742, 2744, 8290)

  • Colour-fast and Light-fast

  • Hygienic and Easy to clean

  • Very easy to install with glued-on feet or available carriers from Illbruck or Schedel (both Germany)

  • Naturally recyclable and ISO 14001 and 9001 certified production

  • Fully glazed underneath the rim (Laufen only)

  • Antislipalways available as an option (acc. to DIN 51097)

  • Specially developed thick and heavy noise absorption pads for Laufen

  • All models of high deepness of 400 mm and more

  • Warranty Laufen: 30 years


Product training modernaplus furniture

Product training Modernaplus - Furniture

LB Marketing & Product Management Furniture – Philipp Leibundgut & Chris Whinyates / 22.September 2010, version 2


Contents

Contents

  • Product range

  • Article numbers

  • Colours

  • Sales Arguments


1 product range modernaplus

1. Productrange - modernaplus

Vanityunit 600

Vanityunit 1200

Corner vanityunit

Countertop 800

Countertop 1000

Countertop 1300


1 product range modernaplus1

1. Productrange - modernaplus

TallCabinet

Trolley


1 product range modernaplus2

1. Productrange - modernaplus

Mirrorcabinet 1200

Corner mirrorcabinet

Mirrorcabinet 500

Mirror 1200

Mirror 800

Mirror 1000


1 product range vanity units

1. Productrange – Vanityunits

  • 4.2510.1

  • 372 x 480 x 458mm

  • Matches WB 8.1654.1

  • With door hinge right

Corner vanityunit

  • 4.2511.1/2

  • 372 x 600 x 400mm

  • Matches WB 8.1054.1 / 8.1054.2 / 8.1054.3

  • With drawer

  • 4.2511.1 without interior drawer

  • 4.2511.2 with interior drawer

Vanityunit 600


1 product range vanity units1

1. Productrange – Vanityunits

  • 4.2512.1/2

  • 372 x 1200 x 400mm

  • Matches 2 x WB 8.1054.1

  • Two cut outs, with drawer

  • 4.2512.1 without interior drawer

  • 4.2512.2 with interior drawer

  • 4.2513.1/2

  • 372 x 1200 x 400mm

  • Matches WB 8.1054.1 / 8.1054.2 / 8.1054.3

  • Cut out left, with drawer

  • 4.2513.1 without interior drawer

  • 4.2513.2 with interior drawer

  • 4.2514.1/2

  • 372 x 1200 x 400mm

  • Matches WB 8.1054.1 / 8.1054.2 / 8.1054.3

  • Cut out right, with drawer

  • 4.2514.1 without interior drawer

  • 4.2514.2 with interior drawer

Vanityunit 1200


1 product range countertop vanity units

1. Productrange – Countertop vanityunits

  • 4.3511.1

  • 445 x 745 x 458mm

  • Matches WB 8.1354.2

  • With drawer

  • Without interior drawer

Countertop 800

  • 4.3512.1

  • 445 x 945 x 458mm

  • Matches WB 8.1354.4

  • With drawer

  • Without interior drawer

Countertop 1000


1 product range countertop vanity units1

1. Productrange – Countertop vanityunits

  • 4.3513.1

  • 445 x 1245 x 458

  • Matches WB 8.1454.1

  • With drawer

  • Without interior drawer

Countertop 1300


1 product range tall cabinets trolley

1. Productrange – Tallcabinets & trolley

  • 4.6610.1/2

  • 1500 x 400 x 350mm

  • With door and drawer

  • 4.6610.1 door hinge left

  • 4.6610.2 door hinge right

TallCabinet

  • 4.6611.2

  • 1017 x 300 x 400mm

  • With door and drawer

  • With cosmetic box and mirror

Trolley


1 product range mirror cabinets

1. Productrange – Mirrorcabinets

  • 4.4510.1/3/5

  • 700 x 370 x 296mm

  • With door hinge right

  • With illumination

  • 4.4510.1 one switch, one socket

  • 4.4510.3 no switch, one socket

  • 4.4510.5 no switch, no socket

Corner mirrorcabinet


1 product range mirror cabinets1

1. Productrange – Mirrorcabinets

  • 4.4511.1/3/5

  • 700 x 500 x 148mm

  • With door hinge left

  • With illumination

  • 4.4511.1 one switch, one socket

  • 4.4511.3 no switch, one socket

  • 4.4511.5 no switch, no socket

  • 4.4516.1/3/5

  • 700 x 500 x 148mm

  • With door hinge right

  • With illumination

  • 4.4516.1 one switch, one socket

  • 4.4516.3 no switch, one socket

  • 4.4516.5 no switch, no socket

Mirrorcabinet 500


1 product range mirror cabinets2

1. Productrange – Mirrorcabinets

  • 4.4512.1/3/5

  • 700 x 1200 x 148

  • With illumination

  • 4.4512.1 one switch, one socket

  • 4.4512.3 no switch, one socket

  • 4.4512.5 no switch, no socket

Mirrorcabinet 1200


1 product range mirrors

1. Productrange - Mirrors

  • 4.4513.1/3

  • 500 x 800 x 46

  • With illumination

  • 4.4513.1 one switch, one socket

  • 4.4513.3 no switch, no socket

  • 4.4514.1/3

  • 500 x 1000 x 46

  • With illumination

  • 4.4514.1 one switch, one socket

  • 4.4514.3 no switch, no socket

  • 4.4515.1/3

  • 500 x 1200 x 46

  • With illumination

  • 4.4515.1 one switch, one socket

  • 4.4515.3 no switch, no socket

Mirror 800

Mirror 1000

Mirror 1200


2 article numbers1

2. Article numbers


3 colours1

3. Colours

  • 390 Blue panel

  • 393 Grey panel

  • 395 Natural oakpanel

  • 391 Redpanel

  • 392 Black panel

  • 394Wengepanel


4 sales arguments furniture

4. Sales Arguments - Furniture

  • MDF is dense and has a homogeneous texture

  • Furniture shapes reflect ceramic design

  • Exchangeable panels

  • 6 different panel colours which can be changed to create a different atmosphere easily

  • Thermoplastic 3D PVC furniture foils

  • Special handle design

  • Interior drawer arrangements can be changed

  • Trolley w/ cosmetic box

  • Without feet

  • Blum (Austria) door hinges, 3D adjustable (easy to adjust) with soft close

  • High quality runners by Blum

  • 3D adjustable installation fitting system

  • IP44 lighting

  • Inside and outside mirrors

  • Safety mirrors


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