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Product training - Modernaplus / Moderna R. LB Marketing & Product Management / 22.September 2010, version 2. General information. Design Ceramics Peter Wirz Furniture Marie Rahm Monica Singer Faucets arwa -class M Similor Group Launch SWISSBAU Basel

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product training modernaplus moderna r
Product training - Modernaplus / Moderna R

LB Marketing & Product Management / 22.September 2010, version 2

general information
General information

Design Ceramics

Peter Wirz

Furniture

Marie Rahm

Monica Singer

Faucets

arwa-class M

Similor Group

Launch SWISSBAU Basel

January 2010

SOS March 2010

general information1
General information
  • Relaunch of Moderna No. 1 seller in Suisse market
  • Update Moderna design to defend and increase sales
  • Integrated Design Bathroom Suite
    • ceramics
    • wellness
    • furniture
    • accessories (only ceramic)
    • faucets
    • Logo
product training modernaplus moderna r vc
Product training Modernaplus / Moderna R – VC

LB Marketing & Product Management VC – Alain Reymond / 22.September 2010, version 2

contents vc
Contents - VC
  • Productrange
  • Articlenumbers & spare parts
  • Colours
  • Next steps
1 modernaplus vitreous china
1. Modernaplus – Vitreous China

Small WB 450

WB 550

WB 600

WB 650

Small Corner WB 450

Built-in WB 460

Siphon Cover

Pedestal

1 modernaplus vitreous china1
1. Modernaplus – Vitreous China

Countertop WB 800

Shelf 450

Countertop WB 1000

Shelf 600

Double WB Countertop 1300

1 modernaplus washbasin
1. Modernaplus - Washbasin
  • 8.1554.1
  • 450 x 360
  • Withandwithoutoverflow
  • Withandwithouttap hole

Small WB 450

  • 8.1054.1
  • 550 x 460
  • Withandwithoutoverflow
  • With, withoutandwiththreetap hole(s)
  • Siphon cover andpedestalavailable

WB 550

1 modernaplus washbasin1
1. Modernaplus - Washbasin
  • 8.1054.2
  • 600 x 480
  • With and without overflow
  • With, without and with three tap hole(s)
  • Siphon cover and pedestal available

WB 600

  • 8.1054.3
  • 650 x 480
  • With and without overflow
  • With, without and with three tap hole(s)
  • Siphon cover and pedestal available

WB 650

1 modernaplus washbasin2
1. Modernaplus - Washbasin
  • 8.1654.1
  • 500 x 530
  • Withoverflow
  • Withandwithouttap hole

Small Corner WB 450

  • 8.1854.1
  • 460 x 325
  • Withoverflow
  • Withouttap hole

Built-in WB 460

1 modernaplus countertop washbasin
1. Modernaplus – Countertop washbasin
  • 8.1354.2
  • 800 x 485
  • Withoverflow
  • With, withoutandwiththreetap hole(s)
  • Siphon cover andpedestalavailable

Countertop WB 800

  • 8.1354.4
  • 1000 x 485
  • Withoverflow
  • With, withoutandwiththreetap hole(s)
  • Siphon cover andpedestalavailable

Countertop WB 1000

1 modernaplus countertop washbasin shelf
1. Modernaplus – Countertop washbasin & shelf
  • 8.1454.1
  • 1300 x 485
  • Withoverflow
  • With, withoutandwiththreetap hole(s)
  • Siphon cover andpedestalavailable

Double WB Countertop 1300

  • 8.7154.1
  • 450 x 230

Shelf 450

  • 8.7154.4
  • 600 x 360

Shelf 600

1 modernaplus wc bidet
1. Modernaplus– WC & bidet
  • 8.2054.0
  • 360 x 560
  • Washdown
  • 4.5/3 l flush

WHWC washdown

  • 8.3054.1
  • 360 x 560
  • Withandwithout lateral mountingholes
  • Withtap hole

WH Bidet

1 moderna r vitreous china
1. Moderna R – Vitreous China

WHWCwashdown

FSWC combination

WH Bidet

WHWC compact

1 moderna r wc bidet
1. Moderna R - WC & bidet
  • 8.2054.1
  • 360 x 560
  • Washdown
  • 4.5/3 l flush

WHWC

  • 8.2054.2
  • 360 x 560
  • 4.5/3 l flush
  • Withtap hole
  • With lateral mountingholes

WH Bidet

1 moderna r wc
1. Moderna R - WC
  • 8.2054.5
  • 360 x 670
  • Washdown
  • Withouttap hole
  • Withnewlid design forcistern
  • SoSOctober 2010

FSWC combination

  • 8.2054.3
  • 360 x 490
  • Washdown
  • SoSOctober 2010

WHWC compact

3 colours
3. Colours
  • 000 White
  • 400 White LCC
  • 018Bahamabeige
  • 037Manhatten
  • 046Whisperblue

050Agais

757 Edelweiss

049 Pergamon

4 next steps
4. Next Steps

2. PHASE

MODERNA R(Re-designed Products)

FS WC Combi VARIO 70 - 305 SoPJanuary 2011

(S15+S25+DUO) SoS March 2011

FS Bidet SoPJanuary 2011

SoS March 2011

product training modernaplus wellness
Product training Modernaplus - Wellness

LB Marketing & Product Management Wellness – Petr Ocenasek & Chris Whinyates / 22.September 2010, version 2

contents wellness
Contents - Wellness
  • Productrange
  • Articlenumbers
  • SIA 181, DIN 4109

4. Charges 045,046 & bathtub monoblock tap

5. Feet

6. Sales Arguments

1 modernaplus wellness
1. Modernaplus - Wellness

Former Magnis 170x75

Former Lantha 170x70

Former Lantha 160x70

1 modernaplus steel bathtub
1. Modernaplus – Steel bathtub
  • 2.2513.0
  • Magnis BT with same article number but named modernaplus
  • 170 x 75 x 410 mm
  • New charges for tap holes 045, 046
  • Same matching feet as other bathtubs: 2.9617.2
  • Supplier: Vitrometal, Spain

Former Magnis 170x75

1 modernaplus steel bathtub1
1. Modernaplus – Steel bathtub
  • 2.2512.0
  • Lantha BT with same article number but named modernaplus
  • 170 x 70 x 395 mm
  • New charges for tap holes 045, 046
  • Same matching feet as other bathtubs: 2.9617.2
  • Supplier: Vitrometal, Spain

Former Lantha 170x70

  • 2.2514.0
  • Lantha BT with same article number but named modernaplus
  • 160 x 70 x 395 mm
  • New charges for tap holes 045, 046
  • Same matching feet as other bathtubs: 2.9617.2
  • Supplier: Vitrometal, Spain

Former Lantha 160x70

2 article numbers
2. Articlenumbers

New articlenumbers – charges 045, 046

4 sales arguments wellness steel bathtubs
4. Sales Arguments - Wellness Steel Bathtubs
  • Bathtubs according to the EN-Norms: EN 14516 (EN 198), EN 232
  • Shower trays according to the EN-Norm: EN 14527 (EN 251)
  • Certified for SIA 181 – antinoise
  • Robust due to very heavy enamelled steel of 3.5 mm
  • Abrasion-proof, heat proof and shock-resistant (DIN 51155)
  • Acid-resistant (DIN ISO 2722, 2742, 2744, 8290)
  • Colour-fast and Light-fast
  • Hygienic and Easy to clean
  • Very easy to install with glued-on feet or available carriers from Illbruck or Schedel (both Germany)
  • Naturally recyclable and ISO 14001 and 9001 certified production
  • Fully glazed underneath the rim (Laufen only)
  • Antislipalways available as an option (acc. to DIN 51097)
  • Specially developed thick and heavy noise absorption pads for Laufen
  • All models of high deepness of 400 mm and more
  • Warranty Laufen: 30 years
product training modernaplus furniture
Product training Modernaplus - Furniture

LB Marketing & Product Management Furniture – Philipp Leibundgut & Chris Whinyates / 22.September 2010, version 2

contents
Contents
  • Product range
  • Article numbers
  • Colours
  • Sales Arguments
1 product range modernaplus
1. Productrange - modernaplus

Vanityunit 600

Vanityunit 1200

Corner vanityunit

Countertop 800

Countertop 1000

Countertop 1300

1 product range modernaplus2
1. Productrange - modernaplus

Mirrorcabinet 1200

Corner mirrorcabinet

Mirrorcabinet 500

Mirror 1200

Mirror 800

Mirror 1000

1 product range vanity units
1. Productrange – Vanityunits
  • 4.2510.1
  • 372 x 480 x 458mm
  • Matches WB 8.1654.1
  • With door hinge right

Corner vanityunit

  • 4.2511.1/2
  • 372 x 600 x 400mm
  • Matches WB 8.1054.1 / 8.1054.2 / 8.1054.3
  • With drawer
  • 4.2511.1 without interior drawer
  • 4.2511.2 with interior drawer

Vanityunit 600

1 product range vanity units1
1. Productrange – Vanityunits
  • 4.2512.1/2
  • 372 x 1200 x 400mm
  • Matches 2 x WB 8.1054.1
  • Two cut outs, with drawer
  • 4.2512.1 without interior drawer
  • 4.2512.2 with interior drawer
  • 4.2513.1/2
  • 372 x 1200 x 400mm
  • Matches WB 8.1054.1 / 8.1054.2 / 8.1054.3
  • Cut out left, with drawer
  • 4.2513.1 without interior drawer
  • 4.2513.2 with interior drawer
  • 4.2514.1/2
  • 372 x 1200 x 400mm
  • Matches WB 8.1054.1 / 8.1054.2 / 8.1054.3
  • Cut out right, with drawer
  • 4.2514.1 without interior drawer
  • 4.2514.2 with interior drawer

Vanityunit 1200

1 product range countertop vanity units
1. Productrange – Countertop vanityunits
  • 4.3511.1
  • 445 x 745 x 458mm
  • Matches WB 8.1354.2
  • With drawer
  • Without interior drawer

Countertop 800

  • 4.3512.1
  • 445 x 945 x 458mm
  • Matches WB 8.1354.4
  • With drawer
  • Without interior drawer

Countertop 1000

1 product range countertop vanity units1
1. Productrange – Countertop vanityunits
  • 4.3513.1
  • 445 x 1245 x 458
  • Matches WB 8.1454.1
  • With drawer
  • Without interior drawer

Countertop 1300

1 product range tall cabinets trolley
1. Productrange – Tallcabinets & trolley
  • 4.6610.1/2
  • 1500 x 400 x 350mm
  • With door and drawer
  • 4.6610.1 door hinge left
  • 4.6610.2 door hinge right

TallCabinet

  • 4.6611.2
  • 1017 x 300 x 400mm
  • With door and drawer
  • With cosmetic box and mirror

Trolley

1 product range mirror cabinets
1. Productrange – Mirrorcabinets
  • 4.4510.1/3/5
  • 700 x 370 x 296mm
  • With door hinge right
  • With illumination
  • 4.4510.1 one switch, one socket
  • 4.4510.3 no switch, one socket
  • 4.4510.5 no switch, no socket

Corner mirrorcabinet

1 product range mirror cabinets1
1. Productrange – Mirrorcabinets
  • 4.4511.1/3/5
  • 700 x 500 x 148mm
  • With door hinge left
  • With illumination
  • 4.4511.1 one switch, one socket
  • 4.4511.3 no switch, one socket
  • 4.4511.5 no switch, no socket
  • 4.4516.1/3/5
  • 700 x 500 x 148mm
  • With door hinge right
  • With illumination
  • 4.4516.1 one switch, one socket
  • 4.4516.3 no switch, one socket
  • 4.4516.5 no switch, no socket

Mirrorcabinet 500

1 product range mirror cabinets2
1. Productrange – Mirrorcabinets
  • 4.4512.1/3/5
  • 700 x 1200 x 148
  • With illumination
  • 4.4512.1 one switch, one socket
  • 4.4512.3 no switch, one socket
  • 4.4512.5 no switch, no socket

Mirrorcabinet 1200

1 product range mirrors
1. Productrange - Mirrors
  • 4.4513.1/3
  • 500 x 800 x 46
  • With illumination
  • 4.4513.1 one switch, one socket
  • 4.4513.3 no switch, no socket
  • 4.4514.1/3
  • 500 x 1000 x 46
  • With illumination
  • 4.4514.1 one switch, one socket
  • 4.4514.3 no switch, no socket
  • 4.4515.1/3
  • 500 x 1200 x 46
  • With illumination
  • 4.4515.1 one switch, one socket
  • 4.4515.3 no switch, no socket

Mirror 800

Mirror 1000

Mirror 1200

3 colours1
3. Colours
  • 390 Blue panel
  • 393 Grey panel
  • 395 Natural oakpanel
  • 391 Redpanel
  • 392 Black panel
  • 394Wengepanel
4 sales arguments furniture
4. Sales Arguments - Furniture
  • MDF is dense and has a homogeneous texture
  • Furniture shapes reflect ceramic design
  • Exchangeable panels
  • 6 different panel colours which can be changed to create a different atmosphere easily
  • Thermoplastic 3D PVC furniture foils
  • Special handle design
  • Interior drawer arrangements can be changed
  • Trolley w/ cosmetic box
  • Without feet
  • Blum (Austria) door hinges, 3D adjustable (easy to adjust) with soft close
  • High quality runners by Blum
  • 3D adjustable installation fitting system
  • IP44 lighting
  • Inside and outside mirrors
  • Safety mirrors
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