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Supporting Domestic Energy Reduction Via Persuasive Technology. Cornelia Gerdenitsch Johann Schrammel Wolfgang Reitberger Manfred Tscheligi. Domestic Energy Consumption. Problems Power consumption is abstract and invisible Lack of awareness – predictors & consequences

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Supporting domestic energy reduction via persuasive technology

Supporting Domestic Energy Reduction Via Persuasive Technology

Cornelia Gerdenitsch

Johann Schrammel

Wolfgang Reitberger

Manfred Tscheligi


Domestic Energy Consumption Technology

  • Problems

    • Power consumption is abstract and invisible

    • Lack of awareness – predictors & consequences

  • Reducing power consumption, shifting loads (minimizing peak loads)

  • Increased frequency of energy bills

  • Metering devices

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Energy-related Feedback Technology

Energyorb

Threecategories

  • Paper-based efforts

  • Ambientdevices

  • Software programs for visualizingenergyconsumption

Green Pocket

Wattson

Power awarecord, Gustaffson, 2005

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


The Effect of Energy-related Feedback Technology

  • Energy savings

    • Direct feedback: 5-15%

    • Indirect feedback: 0-10%

    • Depending on the quality of feedback (Darby, 2006)

  • Best feedback (Fischer, 2008)

    • Computerized feedback

    • Multiple feedback options

    • Interactive elements

    • High frequency

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


The Effect of Energy-related Feedback Technology

from 0 to 15% energysavings

depending on thequalityoffeedack

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Persuasive Technology Technology

  • “Persuasion is defined as an attempt to change attitudes or behaviors or both without using coercion or deception.” (Fogg2003)

    • Interactive Computer Technology can be used to change people’s attitudes and behavior

    • Computers as Persuasive Technology

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Persuasive Strategies Technology

  • 1. Self-monitoring

    • Provide the possibility for users to monitor their actual consumption (real-time), as well as their previousconsumption.

Google power meter

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Attitudes Technology

House-hold

Social Milieu

Gender

Age

Values

Persuasive Strategies

  • 2. Tailoring

    • Benefits should be adapted to the needs of different user groups: monetary savings, social component, environmental aspects, knowledge.

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Persuasive Strategies Technology

  • 3. Suggestion

    • Attitude – action gap

    • Providing hints about energy efficiency of appliances

    • Instructions should be sensitive to the time and context

    • e.g. suggesting an energy-efficient light bulb when the consumer is ina usage situation

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Persuasive Strategies Technology

  • 4. Reduction

    • Using computing technology to reduce complex behaviour to simple tasks

Kappel, 2009

Laschke, 2011

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Summary
Summary Technology

  • Focus on thequalityoffeedback

  • Integrating persuasive strategies in designingenergy-relatedfeedback

    • Over 28 persuasive strategiesused

    • Information and Communication Technologies

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Outline
Outline Technology

  • Consumer2Grid (2010-2012)

    • Comparingenergy-relatedfeedbackmethodswithin a oneyearstudy (N=250)

  • PEEM (Persuasive End-User Energy Management; 2010-2012)

    • Developingnewenergy-relatedfeedbackconcepts

    • User-centric design approach

    • Integrating persuasive strategies

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Thank you for your attention

Thank you for your attention Technology

Cornelia [email protected]


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