Supporting domestic energy reduction via persuasive technology
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Supporting Domestic Energy Reduction Via Persuasive Technology. Cornelia Gerdenitsch Johann Schrammel Wolfgang Reitberger Manfred Tscheligi. Domestic Energy Consumption. Problems Power consumption is abstract and invisible Lack of awareness – predictors & consequences

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Supporting Domestic Energy Reduction Via Persuasive Technology

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Supporting domestic energy reduction via persuasive technology

Supporting Domestic Energy Reduction Via Persuasive Technology

Cornelia Gerdenitsch

Johann Schrammel

Wolfgang Reitberger

Manfred Tscheligi


Supporting domestic energy reduction via persuasive technology

Domestic Energy Consumption

  • Problems

    • Power consumption is abstract and invisible

    • Lack of awareness – predictors & consequences

  • Reducing power consumption, shifting loads (minimizing peak loads)

  • Increased frequency of energy bills

  • Metering devices

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Supporting domestic energy reduction via persuasive technology

Energy-related Feedback

Energyorb

Threecategories

  • Paper-based efforts

  • Ambientdevices

  • Software programs for visualizingenergyconsumption

Green Pocket

Wattson

Power awarecord, Gustaffson, 2005

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Supporting domestic energy reduction via persuasive technology

The Effect of Energy-related Feedback

  • Energy savings

    • Direct feedback: 5-15%

    • Indirect feedback: 0-10%

    • Depending on the quality of feedback (Darby, 2006)

  • Best feedback (Fischer, 2008)

    • Computerized feedback

    • Multiple feedback options

    • Interactive elements

    • High frequency

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Supporting domestic energy reduction via persuasive technology

The Effect of Energy-related Feedback

from 0 to 15% energysavings

depending on thequalityoffeedack

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Supporting domestic energy reduction via persuasive technology

Persuasive Technology

  • “Persuasion is defined as an attempt to change attitudes or behaviors or both without using coercion or deception.” (Fogg2003)

    • Interactive Computer Technology can be used to change people’s attitudes and behavior

    • Computers as Persuasive Technology

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Supporting domestic energy reduction via persuasive technology

Persuasive Strategies

  • 1. Self-monitoring

    • Provide the possibility for users to monitor their actual consumption (real-time), as well as their previousconsumption.

Google power meter

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Supporting domestic energy reduction via persuasive technology

Attitudes

House-hold

Social Milieu

Gender

Age

Values

Persuasive Strategies

  • 2. Tailoring

    • Benefits should be adapted to the needs of different user groups: monetary savings, social component, environmental aspects, knowledge.

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Supporting domestic energy reduction via persuasive technology

Persuasive Strategies

  • 3. Suggestion

    • Attitude – action gap

    • Providing hints about energy efficiency of appliances

    • Instructions should be sensitive to the time and context

    • e.g. suggesting an energy-efficient light bulb when the consumer is ina usage situation

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Supporting domestic energy reduction via persuasive technology

Persuasive Strategies

  • 4. Reduction

    • Using computing technology to reduce complex behaviour to simple tasks

Kappel, 2009

Laschke, 2011

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Summary

Summary

  • Focus on thequalityoffeedback

  • Integrating persuasive strategies in designingenergy-relatedfeedback

    • Over 28 persuasive strategiesused

    • Information and Communication Technologies

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Outline

Outline

  • Consumer2Grid (2010-2012)

    • Comparingenergy-relatedfeedbackmethodswithin a oneyearstudy (N=250)

  • PEEM (Persuasive End-User Energy Management; 2010-2012)

    • Developingnewenergy-relatedfeedbackconcepts

    • User-centric design approach

    • Integrating persuasive strategies

Cornelia Gerdenitsch – Austria – RIF Session 6 – Paper 1003


Thank you for your attention

Thank you for your attention

Cornelia [email protected]


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