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WordPress Plugin GETTING CAMPAIGNS OUT FAST

WordPress Plugin GETTING CAMPAIGNS OUT FAST. Grassriots. Ryan Baillargeon & Senning Luk Small Agency, based in Toronto, with clients in Canada, US, Australia Over 7 years experience in Engaging Networks. Focused on Campaign and Platform Development, and training. Our clients. Leadnow

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WordPress Plugin GETTING CAMPAIGNS OUT FAST

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  1. WordPress Plugin GETTING CAMPAIGNS OUT FAST

  2. Grassriots • Ryan Baillargeon & Senning Luk • Small Agency, based in Toronto, with clients in Canada, US, Australia • Over 7 years experience in Engaging Networks. • Focused on Campaign and Platform Development, and training.

  3. Our clients • Leadnow • Walk Free • Humane Society International

  4. This year • Migrating Walk Free from Purpose to EN • cooperate4.ca • Global Slavery Index • Slavery is not a Game • Defend Our Climate • Stringer • Campaign development and training

  5. Plugin • A front end for getting campaigns out fast • Putting the campaign in the hands of the campaigner • Adding a dynamic dimension to Engaging Networks campaigns • Finer control for the developer • Structured workflow for the campaigner

  6. The Organization • Leadnow has always been using the API form for actions but never had a CMS to support publishing • Overreliance on tech to launch campaigns • Walk Free is campaigner focused; large campaign staff, small tech team • Tech should not be a barrier to launching campaigns • Multilingual requirements

  7. Issues • Too much separation between the CMS and the CRM • Campaign set-up was complex and there was room for error to be introduced • SEO disadvantages • Difficult to integrate third-party tools

  8. CMS Advantages • Plugin ecosystem • Fast development cycle • Automatic revisioning • Editing and publishing permissions • AWS: fast everywhere, scalable, cheap • Lots of potential for developers

  9. Supporter profiling

  10. Examples • cooperate4.ca • defendourclimate.ca

  11. Demo

  12. What we track now • Acquisition • Cost per acquisition • Action conversions • Social sharing

  13. What we’ll track soon • Form completion • Microbehaviours • If a user uploads a file or downloads a file, if they click a link, we’ll use it to score their engagement

  14. Feature path • Auto-generating new campaigns from templates in EN using the JSON API • Donation pages • Content experiments • Facebook Connect with customized experience • Facebook Embedding • Further third-party API integration • Kissmetrics

  15. Limitations • Thank You Email • API limitations • Supporter data is siloed in EN • Every language still needs its own campaign ID

  16. Next steps • Very focused on refining the plugin over Q1 and Q2 of this year with our early adopters who have funded development up to this point • We’ve also identified potential phase 2 partners • We’re looking further collaboration that would lead towards open sourcing the core module of the plugin and improving portability and rapid deployment • Use cases: campaigns, microsites, novel applications

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