1 / 27

zen & the art of mobile application strategy bryan maleszyk

zen & the art of mobile application strategy bryan maleszyk senior consultant, isobar north america/molecular. follow me : @BryanFromBoston. first: an idea. here are 9 recommendations to help. choosing a mobile application strategy can be challenging. 1. understand your users.

oren
Download Presentation

zen & the art of mobile application strategy bryan maleszyk

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. zen & the art of mobile application strategy bryan maleszyk senior consultant, isobar north america/molecular

  2. follow me: @BryanFromBoston

  3. first:an idea

  4. here are 9 recommendations to help. choosing a mobile application strategy can be challenging.

  5. 1 understand your users.

  6. not a captive audience. • Who they are. • Where they will be. • When they will be there.

  7. Nikon Learn & Explore • Amateur/new photographers • Visual learners • Brand-agnostic

  8. 2 be goal-oriented.

  9. results-oriented design • Yelp wants users to contribute reviews. • Their app provides the ability to draft reviews while at a restaurant.

  10. 3 add value everyware.

  11. mobicomp is changing the way we do some very fundamental things.

  12. the many forms of ubiquitous computing are indistinguishable from the user’s perspective and will appear to a user as aspects of a single paradigm: everyware. - Adam Greenfield

  13. it doesn’t take long for a user to forget about the medium and focus on the message.

  14. ? mobile web app platform- specific app

  15. mobile web app Easier to develop Location services Local data storage possible Build once, run (almost) everywhere

  16. platform- specific app Rich media High quality graphics Offline access iPad?

  17. 4 design for mobility.

  18. 5 privacy, please.

  19. 6 be findable.

  20. Your app here... Search

  21. 7 measure once. measure twice.

  22. 8 think big.

  23. 9 start small (and fail often).

More Related