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Alison Hook - Communications team

Facebook Coventry City Council. Alison Hook - Communications team. It started with a group to find out what people thought about the City Centre masterplan Next we piloted pages for ‘ Coombe Country Park ’ , followed by ‘ Walking and cycling in Coventry ’

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Alison Hook - Communications team

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  1. Facebook Coventry City Council Alison Hook - Communications team

  2. It started with a group to find out what people thought about the City Centre masterplan • Next we piloted pages for ‘Coombe Country Park’, followed by ‘Walking and cycling in Coventry’ • Then in November 2009 we created ‘Coventry’ • Full list at http://www.coventry.gov.uk/facebook Facebook beginnings

  3. Named ‘Coventry’ not ‘Coventry City Council’ • Uses image of Coventry, not Council logo • Used FBML app to link to Citivision (Council newsletter) and DirectGov widget (links to popular services on Council website) • Set up shortcut URL http://www.facebook.com/coventrycc Facebook setup

  4. We share news, service updates, photos and videos - nothing is automated • We encourage conversations, and respond to direct questions • We don’t post more than once a day / a few times a week • We signpost to information already available online • We don’t have an overarching social media strategy Facebook strategy

  5. Facebook strategy

  6. Immediate way of finding out what people think about a topic • Useful for time-sensitive information and emergencies… Facebook benefits

  7. In January 2010 we had 527 fans...then it snowed. Facebook growth

  8. It snowballed. Facebook growth

  9. We have over 21,000 ‘likes’ • ‘Likes’ grow by 50 – 100 per week • 1000 visitors a week • Over 50% of new fans join via direct links • 25% come from Facebook suggestions • 50% aged under 25 Facebook growth

  10. No cost to use Facebook, just staff time • Controversial posts aren’t added late in the afternoon • Managing the conversation • Day-to-day used as an additional channel – not the only channel • In emergencies, used as a primary channel, alongside Twitter Facebook strategy

  11. Facebook community

  12. Word of mouth and Facebook suggestions • Front page of website and relevant webpages • E-mail signatures and press releases • Chief Executive’s blog and staff magazine • Advertised by local media during the snow Facebook advertising

  13. Facebook Page Insights show us demographics and how many people are reading and commenting on posts • Sport, employment news and road repairs are our hot topics! • 75% of those who comment are over 45, however, 50% of fans are under 24 • 45% of new visitors to the Council website come from Facebook • Each visitor from Facebook looks at an average of three webpages Evaluation

  14. More details atwww.coventry.gov.uk/socialmedia Thank you!

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