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Alcatel-Lucent Briefing October 2012

NYSE MKT: ETAK. Alcatel-Lucent Briefing October 2012. Elephant Talk - A leading international provider of mobile networking software and services. To provide a single service enabling and securing the mobile cloud

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Alcatel-Lucent Briefing October 2012

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  1. NYSE MKT: ETAK Alcatel-Lucent BriefingOctober 2012

  2. Elephant Talk - A leading international provider of mobile networking software and services • To provide a single service enablingand securing the mobile cloud • Elephant Talk empowers Mobile Virtual Network Operators (MVNOs) and Mobile Network Operators (MNOs) by providing: • a cloud based mobile communications infrastructure • operating software and managed services • SupportMobile Operators & Virtual Network Operators with: • a full suite of off-the-shelf products • delivery platform • support services • superior industry expertise • high quality customer service • minimum upfront investment.

  3. Elephant TalkSome reference customers MNO partners: Germany The Netherlands Spain Belgium Saudi Arabia MVNOs (active & non-confidential) ? The Netherlands The Netherlands The Netherlands Spain The Netherlands Spain (migrating) Spain ? Spain The Netherlands Spain Spain Spain Germany

  4. ETAK EcosystemElephant Talk and ValidSoft Authentication POS Authorization Rating-Charging ET MVNE Contents IPSEC GSM 3G CDMA m-Wallet e-commerce Cdma2000 SMART m-Wallet (mCash) VPN / L2TP Wi-FI (EAP-SIM) IAM /IAG LTE m-Money Tx Switching ValidSoft INTRANET

  5. Elephant Talk MNO Ecosystem

  6. Deploying a SolutionElephant Talk connecting MNOs and MVNOs HLR Prepaid / Post-paid Hybrid Billing Invoicing Radio Network GSM GGSN Rates-Promos Marketing IN N° Porting Radio Network GPRS CRM MMS/WAP Multi-IMSI Fraud Management Sales Radio Network UMTS SMS Lawful Intercept Self-Care IVR/VoiceMail mPayment eTop-ups Radio Network LTE/4G Distribution 4G (LTE-DECT-.Wi-Max-IMS) 1-to-1 communication Voucher Top-ups OTA 1 Bill for all Products ATM & e-top Radio Network HSDPA MVNO or MNO 2nd brand USSD Logistics Reporting MNO Provisioning Reporting Help Desk

  7. ValidSoft SolutionsAll Based on Telecommunications Technology SIM Swap/CFU Detection Strong Authentication & Transaction Verification POS False Positive Reduction SMART™ Architecture • Card Present (ATM & POS) • First To Market • Anonymity Model • Partner Integration • Privacy Seal • Real-time • Multiple Layers • Invisible & Visible • In-band & Out-of-Band • Voice Biometrics • Partner Integration • Profiling • Privacy Seal • First To Market • SIM Swap & CFU • Privacy by Design • Partner Integration • Customer Reference • Baseline Model • Patents pending • Unique approach • Custom built for Mobile Payments • First To Market • Anonymity Model • Partner Integration European Privacy Seal - Only Security Software Company in the world to be certified with two Privacy Seals – 3rd on the way Page No 6

  8. tees Mobile Business and Support Services Carrier (Pre)Select Trouble Ticketing Premium Rate & Customer Management Toll Free Services Data Mining & Profiling • The Core Modules have been designed to address all the major business processes of ET or a partner. • CRM • Billing • Payment • Provisioning • Self Care • Sales & Marketing • Revenue Assurance • Control • The Satellite Modules are unique and tailored to local situations. CRM Self Care Rating Management Prospect Management Bill Mediation Sales Management Sales & Marketing Billing Invoicing ET-BOSS Analysis Payment Dashboard Credit Card Control Direct Debit Reporting Quality Analysis PayPal Provisioning Revenue Assurance Quality Control Switches Credit Management Credit Control HLR (mobile) Porting Fraud Management Routing Analysis

  9. Connecting to the Outside WorldWe cannot work in isolation • Connections to: • Banks • Card suppliers • ExternalProvisioning systems • Interfaces using APIsto: • External CRM • Call centres and customer support • Data mining • Loyalty, bonus and retention systems

  10. Elephant Talk The Platform Philosophy ET-BOSS CRM/ Data Repository Dynamic Rating Engine IN-SCP USSD IVR HLR SMS-C GMSC

  11. Other Elephant Talk ServicesMobile Banking - Extending the mobile world • MVNEs meeting mobile banking Valid-Proximity Correlation Logic ET m-Cash (mobile wallet) • Valid SMS • Valid IVR • ET-Boss API • ET CRM / TSM Integration • OTA / App. Integration • Oberthur partnership Valid-POS • ET-Fraud-Management • Event based alerts • API to external Loyalty Systems • ET Mobile Services Promotions • Engagement campaigns • m-Coupons & Vouchers • ET Data Warehouse • End-to-end secure transaction • ET Charging API 10

  12. Elephant Talk Supporting Mobile Trends LTE, Small Cells and other networks Contactless M2M Cloud Access Policies

  13. Elephant Talk Business ModelShared Risk, Shared Gain • Elephant Talk deploy the platform as a managed service on behalf of the MNO or full-MVNO • Retain ownership of the platform for the entire duration of the contract. • Costs for the platform are split between: • a one-off installation charge to contribute towards Elephant Talk’s capital expenditure and deployment costs • a monthly fee based on the number of active SIMs in the database • The MNO’s costs are limited to marketing and sales of the accounts • Operational support costs limited to an absolute minimum • Elephant Talk’s expertise used for deployingand managing MVNE platforms • Commercialand marketing responsibilities left to the MVNOs (or 2nd brands of MNOs)

  14. Elephant Talk StrengthsDeployment and operational • Fully integrated solution ready to plug into the RAN • Deployment requires only4 interfaces to the MNO • Swiftand non-complex – as short as 16 weeks • Adding MVNOs to existing platform simple & processdriven • 2-4 weeks for standard, more complex solutions can be accommodated • Prepared by design for customisations & feature additions - expectedand easily managed • ET platform fully under ET development control • Intellectual Property on key software components • Change is normal, management of change is an operational process • Proven operational reliability (backed by KPIs)

  15. Total Cost Of OwnershipThe differentiating factor • Costs spread evenly in line with SIMs (= MNO revenue) with small step at start • Compares with CAPEX model: • Initial high CAPEX • Initial deployment costs • Ongoing maintenance fees (say 10-20% p.a.), quarterly peaks • 2-5 year hardware replacement (plus disruption) • 2-4 year software upgrades (plus high risk) Managed Services TCO more evenly spread, linked to SIM volumes and no repeated HW/SW changes

  16. NYSE MKT: ETAK Thank You

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