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International Business

International Business. Wendy Jeffus Harvard Summer School. Introduction. Introductions Dr. Wendy Jeffus Yu Zhang Pong Trinidad & Carol Blenda Reyes Avila (HSS ’09) Class: World Perspective Course Websites: Textbook: www.mhhe.com/hill Harvard:http://courses.fas.harvard.edu/sum/32584

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International Business

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  1. International Business Wendy Jeffus Harvard Summer School

  2. Introduction • Introductions • Dr. Wendy Jeffus • Yu Zhang • Pong Trinidad & Carol Blenda Reyes Avila (HSS ’09) • Class: World Perspective • Course Websites: • Textbook: www.mhhe.com/hill • Harvard:http://courses.fas.harvard.edu/sum/32584 • Beyond the Course: www.wendyjeffus.com • Syllabus • Textbook: International Business by Charles Hill - 7th *http://isites.harvard.edu/k62285

  3. Info Sheet & Syllabus • Handout: Student Info Sheet • Handout: Syllabus • Friday Optional Sessions (exam review, presentation prep, & report feedback) • Group Projects • Exams • Expectations • Mid-term & Final Exams (Mandatory Attendance) • Group Projects • Beyond the Classroom

  4. No Excuses http://www.youtube.com/watch?v=obdd31Q9PqA Matt Scott 2009: European Champions Cup Winner 2009: Kitakyushu World Cup Champion 2008: U.S. Paralympic Team member, Wheelchair Basketball - Paralympic Games, Beijing, China 2008: ESPY Nominee - Best Male Athlete with a Physical Disability  2008: First place - North American Cup, Birmingham, Alabama  2007: Gold medal - Parapan American Games, Rio de Janeiro, Brazil 2006: Silver medal - IWBF Gold Cup (World Championships), Amsterdam, The Netherlands 2004: Member of U.S. Paralympic Men's Wheelchair Basketball Team 2004: First place - Australian USA Challenge 2001: Bronze medal - Junior World Championships, Curitiba, Brazil http://usparalympics.org/athletes/matt-scott

  5. Invest In Your Reputation… Honesty Work Ethics Attitude Ideas Knowledge Professionalism Image Source: http://galai.typepad.com/.a/6a00d834516aeb69e2010535efb37a970c-800wi http://academic.kellogg.edu/mckayg/buad112/web/pres/coin%20flip.jpg

  6. Group Projects • Handout: Group Assignments • Case Studies • Prepare a 10 min PowerPoint presentation • 1) Summarize the case • 2) Relate the case to the chapter • 3) Update the case with current events • Final Report • 10 min. 10 pages. • First Assignment (up to 5 points towards final case grade) • 1 slide – 2 minutes (timed) – 2 copies

  7. Course Webpage • http://courses.fas.harvard.edu/sum/32584 • Syllabus • Info Sheet • Group Assignments • Class Slides • All slides will be posted after the lecture • Read the assigned chapters before class and you’ll be able to keep up. • (We don’t want you to know the “punch line”)

  8. Take a Break… • Grab a drink, meet your teammates… see you in 10 min. Image source: http://www.graduatejunction.net/images/take_a_break.jpg

  9. Wendy Jeffus Harvard Summer School Chapter 1: Globalization

  10. The World Is Changing… My first cell phone… My first video game… My first internet connection… Email – Online Shopping – Social Networking 1984 1983 1994 Atari (discontinued in ’92) Source: http://motoinfo.motorola.com/motoinfo/20th_anniversary/docs/timeline.pdf Wikipedia.org

  11. The Globe is Shrinking… 1500-1840 1850-1930 1950s 1960s Steam locomotives ~ 65mph Steamships ~ 36mph Propeller aircraft ~300-400mph Jet aircraft ~500-700mph Best average speed of horse-drawn coaches & sailing ships - 10mph Photo source: http://www.masternewmedia.org/images/wealth_network.jpg

  12. Telepresence version 1.0 Telepresence Magic http://youtube.com/watch?v=rcfNC_x0VvE

  13. Small Businesses Reach Global Customers Parker’s Maple Barn Note: the population of Mason, NH was 1,147 at the 2000 census. Source: www.parkersmaplebarn.com

  14. “Yesterday” “Tomorrow” Consumers are Changing… Companies are Reacting to Change http://www.fritolay.com/ Sources: www.fueleconomy.gov, http://coolproductexpo.stanford.edu/NewCarver_Gen3.jpg, http://www.cepro.com/images/uploads/enviro_friendly.jpg

  15. Global Rivalries • Automobiles, airplanes, earthmoving equipment, & video games. Toyota (Japan) Airbus (France) Boeing (U.S.) Ford (U.S.) Caterpillar (U.S.) Komatsu (Japan) Sony (Japan) Microsoft (U.S.) Nintendo (Japan) Photo sources: company websites and wikipedia

  16. What is “Globalization”? • Globalization is the shift toward a more integrated and interdependent economy • Two components: • The globalization of markets • “National markets” become “global markets” • The globalization of production • Global sourcing McDonalds: >100 countries Starbucks: 49 countries Citigroup: 98 countries Source: Company websites and annual reports

  17. Globalization of Production Designed in Germany… Assembled in Mexico… …with parts made in the U.S. and Japan …delivered via a Danish ship. …which come from Korean steel and Malaysian rubber. …owned by a French company …which came from a well off of the coast of Benin... The gas was bought at a BP service station…

  18. Outsourcing • Outsourcing - refers to the process wherein a business contracts with a third party service provider to provide services that might otherwise be performed by in-house employees of the business. • Information Technology 28% • Human Resources 15% • Sales and Marketing 14% • Financial Services 11% • Other 32% http://www.prlog.org/10181084-outsourcing-pros-and-cons.html http://www.cyfuture.com/outsourcing-statistics.htm http://www.outsourcingprofessional.org/content/23/152/1197/

  19. Macroeconomic Trends • Reduction of barriers to trade • Changes in communication, information, & transportation technologies. • What was the average cost of a 3 minute phone call from NY to London in 1930? • $244.65 • Approximately how many people used the Internet in 1990? • Less than 1 million • Internet Use Today: • 1,733,993,741 See also: http://www.corp.att.com/history/milestones.html, http://www.internetworldstats.com/stats.htm

  20. Global Citizens • Telecommunications is creating a global audience. Transportation is creating a global village… from Buenos Aires to Boston, from Birmingham to Beijing, people watch MTV, wear blue jeans, and listen to iPods... Paraphrased from International Business 7th edition by Hill, p. 14

  21. Global Billionaires 3. Carlos Slim (Mexico) 4. Lawrence Ellison (USA) 5. Ingvar Kamprad (Sweden) 6. Karl Albrecht (Germany) 7. Mukesh Ambani (India) 8. Lakshmi Mittal (India) 9. Theo Albrecht (Germany) 10. Amancio Ortega (Spain) #1 Gates, #2 Buffett http://www.forbes.com/2009/03/11/worlds-richest-people-billionaires-2009-billionaires_land.html Carlos Slim Helú Lawrence Ellison IngvarKamprad Karl Albrecht Mukesh Ambani LakshmiMittal AmancioOrtegaGaona Theo Albrecht 21

  22. Billion$ Business Ideas… Italy ($10 billion)Idea: Make chocolate a part of the morning meal by selling a chocolate hazelnut spread that is delicious with breakfast toast. U.S. ($5.3 billion)Idea: Put up a bunch of lockers off a highway somewhere. Sell to the masses. U.S. ($5 billion)Idea: Take a polo shirt. Add a little horse decal. Price at $50. Watch it sell like crazy. U.S. ($4.4 billion)Idea: Sell books over the Internet--saving customers the enormous hassle of going to a bookstore. Germany ($1.5 billion x 2)Idea: Sweet, chewy candies in all sorts of shapes. Source: Forbes, “Why didn’t I think of that?” March 08, 2007.

  23. Billion$ Business Ideas… • U.S. ($4.5 billion)Idea: Create stuffed bean bags shaped like cute animals with precious names. Put out a limited amount, so collectible value skyrockets. • Thailand and Austria ($3.1 billion, $3 billion)Idea: Concoct a super-caffeinated carbonated beverage heavy on the B vitamins. Market to athletes and the party crowd. • Italy ($3 billion)Idea: Make shoes with tiny holes in the sole that release sweat--thereby eliminating stinky feet. • U.K. ($1.6 billion)Idea: Invent upright device that sucks dirt off the floor. • U.S. ($1.1 billion)Idea: Put a coffee shop on every corner of America. Source: Forbes, “Why didn’t I think of that?” March 08, 2007.

  24. Time permitting • World’s Largest Companies • World’s Most Expensive Cities

  25. Global Institutions • United Nations • Maintain international peace and security • Develop friendly relations among nations • Cooperate in solving international problems and in promoting respect for human rights • Center for harmonizing the actions of nations • G 20 (19 economies + Europe) • Finance Ministers and Central Bank Governors Chapter 10

  26. Global Managerial Issues • Countries are different (Chapters 2 & 3) • Culture • Economic Development • Politics • Economic Systems • Legal Systems • Differences creates wider range of problems that are more complex • Government limits and intervention on trade and investment • Currency conversion issues Image source: Google images & http://www.studentsoftheworld.info/sites/country/img/992_races.jpg

  27. Is Globalization A Good Thing? • The Great Globalization Debate (July 19th) • Bring Your Cameras!

  28. Final Projects • What interests you? • Where would you like to work? • Where would you like to travel? • Where would you like to invest? http://sustainabledanceclub.com/?t=products&p=1 www.medical-tourism-colombia.com, wikipedia.org http://www.cbc.ca/news/background/healthcare/medicaltourism.html

  29. Having trouble thinking of an idea? • World’s Most Innovative Countries • http://images.businessweek.com/ss/09/03/0312_innovative_countries/index.htm • http://www.forbes.com/2008/06/18/european-innovative-countries-tech-innovationeu08-cx_po_0618countries_slide_2.html?thisSpeed=20000 • “20 Most Important Inventions for the Next 10 Years” • http://images.businessweek.com/ss/09/02/0225_inventions/1.htm • Wired Magazine • http://www.wired.com/wiredscience/2008/04/europeans-show/ • Time Magazine • http://www.time.com/time/specials/packages/0,28757,1934027,00.html

  30. First Group Assignment • Due next class. • What country do you plan to enter? • What product do you plan to offer? • This should be brief – imagine it is an “Elevator Speech” • 1 slide – 2 minutes (timed) – 3 copies • Suggestions • Have backup projects and countries in mind. • Be willing to change!

  31. Welcome to International Business http://www.d.umn.edu/umdoeo/images/globe.gif

  32. 7 Weeks… Will go by fast! http://www.google.com/imgres?imgurl=http://www.cs.miami.edu/~tptp/Seminars/Divvy/Clock.gif&imgrefurl=http://www.cs.miami.edu /~tptp/Seminars/Divvy/Divvy.html&usg=__8SCwpFBp54jYBn2QAsFfGIQp0w4=&h=344&w=359&sz=4&hl=en&start=3&itbs=1&tbnid =2lvZldLwJAv0NM:&tbnh=116&tbnw=121&prev=/images%3Fq%3Dclock%26hl%3Den%26gbv%3D2%26tbs%3Disch:1

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