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Personal brands and their impact

Personal brands and their impact. A CONVERSATION WITH RICK SINGER, CEO THE KEY WORLDWIDE. Branding is personal.

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Personal brands and their impact

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  1. Personal brands and their impact A CONVERSATION WITH RICK SINGER, CEO THE KEY WORLDWIDE

  2. Branding is personal Branding is essential to success in the corporate world, and it is predicated on a company’s ability to make sound decisions.Individual success, too, is predicated on sound decision-making, and these decisions and their outcomes are what form personal brands.

  3. Individuals can only have so much control over their personal brands. A personal brand is not what the individual says it is, but rather what others say it is.

  4. A brand is the label of a leader Building a clear and resonant personal brand can impact the number and quality of opportunities individuals receive to develop better ideas for their careers and personal out comes.

  5. Personal brands are built in a variety of spaces from online social networks, to professional workplaces, on the field, in front of the camera and behind it,in the press and on the street.

  6. A personal brand is as relevant to a CEO as it is for a student seeking admission to a specific college. Both need to stand out as experts and thought leaders.

  7. It may take years to build a brand so powerful that it begins to have an influence over others.

  8. Once achieved, the power of your brand will return on those years of investment.

  9. The signs of diminishing personal brand value OVER TIME, YOU HAVE BECOME ONE OF…RATHER THAN THE “ONE” WHAT THEY THINK YOU ARE, BELIEVE, AND DO…DOES NOT MATCH YOUR OWN VIEWSYOUR AUDIENCE IS DISPASSIONATEYOU STOPPED LISTENING TO DISSONANT AND ALTERNATIVE POINTS OF VIEWYOU HAVE FORGONE YOUR SPECIALTY AND BECOME A GENERALISTTHE FEAR OF UNINTENEDED CONSEQUENCES FROM INNOVATION KEEP YOU STAGNANT

  10. There are many ways to stand out A leader’s brand value grows with the acquisition of fellow influencers, activists and followers who receive through the leader’s acts; content, context, mentorship and insights that uniquely enrich them.

  11. With the expertise that has contributed to the building of 250,000 lasting, passionate and productive personal brands, Rick Singer, CEO THE KEY Worldwide, will demonstrate how to self-assess one’s brand potential, the investment that will be required to become an influencer, and the metrics required to measure the progress of one’s personal brand.

  12. Influence:Ideas can change the world—but only when coupled with influence. Influencers can be CEO’s, industry practitioners, analysts, journalists, academics, enthusiasts and even Mom’s whose passion and knowledge in a particular area of interest have established them as branded authority figures in their business communities and social networkswhere what is said can influence the behavior of those who follow them.

  13. Influence + Clout = Change It is generally accepted that Word Of Mouth (WOM)and peer recommendation are the most effective forms of marketing. Their effectiveness is further amplified when the persons (Influencers and Advocates) talking about a brand have established their expertise and credibility.

  14. How to gain influence Maintain a Narrow FocusFind A Conversational VoicePublish Meaningful ContentEngage Followers Off Line and OnlineEthical, Forthright Conduct

  15. Maintain a Narrow Focus A reservoir of knowledge, compiled through experience, connections, study and practice, shared consistently is a powerful credential.

  16. Find A Conversational Voice “Voice” describes how authors use words to convey imagery and conceptual thoughts

  17. Publish Meaningful Content

  18. Engage Followers Off Line and Online Attend, participate, enroll, speak, share, act, endorse, correspond and reciprocate

  19. Ethical, Forthright Conduct Authentic, informed opinions without the potential of bias from compensation

  20. Quantify Analytic Metrics: Klout, Buzzmetrics, Peer Index, Kred, PROskore, Traakr, Twylah, Twenty Feet, Sprout Social, Crowd BoosterPlatforms: Facebook, Twitter, Blogs, Instagram, Pinterest, Forums, Google+

  21. Chaos, innovation, rebellion, revolution and invention are opportunities for those possessing sufficient influence and passionto lead change and acquire the credentials for having done so.

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