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Use of Web 2.0 The Fuel for Next Wave Internet Technology. Kam-Fai WONG, CUHK. Quick Quiz #1: Who is he?. 「巴士阿叔」陳乙東. Quick Quiz #2: Who is she?. Kelly Jackie. Internet as a Media. Internet as a Platform. One way Publishing. Participative. Focus on Head. Focus on Tail. Web pages.
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Use of Web 2.0The Fuel for Next Wave Internet Technology Kam-Fai WONG, CUHK
Quick Quiz #1: Who is he? 「巴士阿叔」陳乙東
Quick Quiz #2: Who is she? Kelly Jackie
Internet as a Media Internet as a Platform One way Publishing Participative Focus on Head Focus on Tail Web pages Walled Garden Rich User Experience RSS/Content Sharing What is Web 2.0 • A concept with no hard boundary. More like a phenomenon than a standard • Mentioned by meeting between O’Reilly and MediaLive Web 1.0 Web 2.0
Joey Yung, Eason Chan, HoCC etc. Tails like Kelly Jackie goes infinity. About Long Tail Long Tail applies to everywhere!
Travel: Publishing to Participation Publishing to Participation
Collective Intelligence: Share and Expand Information Content consumption -> Tail content creation
About Knowledge Search • Users can ask questions they want. Other users will help to answer the questions. • The best answer is chosen either by the question asker or by public polling. • Once a question is paired with the best answer, a knowledge is formed. • Knowledge can be retrieved through searching. • A good complement to purely crawl base search because of human information organization • Extend coverage to content that might not “exist” on the web • Good knowledge is encouraged. • First available in Korea, then Japan, Taiwan, the Mainland of China, Hong Kong and then Western countries.
Some interesting questions • What is the meaning of 3 essential urges of human being (人有三急)？ • Why do one of the lion statues of HSBC has its mouth open and the other closed? • Is it true that human weight will decrease by 21 gram after passing away? • Is it really true that a Mum will have extra strength to lift up a car under emergency to save her baby? • What does it mean by AA system? • 「三十六著走為上著」What exactly are all these 36 rules of wisdom?
Community, Participation and Tagging Participative, Interaction and Rich User Experience
Rich User Experience Web based Application Rich User Experience
RSS Syndication Walled Garden to Public Sharing
Where are we now? • Korea is one of the most advanced Internet communities in the world • Users’ acceptance level • Infra-structure (broadband penetration) • Big movers pushing • US has a lots of new developments like Web-based applications: Web-based desktop, etc. • Hong Kong is following Korea/US very closely.
Market Share of YouTube Hitwise 2007
Market Share of Knowledge Hitwise 2007
Implication to Internet • Access points of information are now diversified and Search has become even more important. • Information is no longer managed by a small group of people; instead now by a group of community. • Good quality content might come from Users Generated Content (UGC) but with no guarantee of content. • Potential threat to some of the traditional industries like music labels and software companies. • Potential impact to the Government.
