Ekonomi politik media
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EKONOMI POLITIK MEDIA. Didik Haryadi Santoso. TOKOH EKONOMI POLITIK KOMUNIKASI/EKONOMI POLITIK MEDIA Graham Murdock Peter Golding Janet Wasco Vincent Mosco. ARTI SEMPIT

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EKONOMI POLITIK MEDIA

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EKONOMI POLITIK MEDIA

Didik Haryadi Santoso


TOKOH EKONOMI POLITIK KOMUNIKASI/EKONOMI POLITIK MEDIA

Graham Murdock

Peter Golding

Janet Wasco

Vincent Mosco


ARTI SEMPIT

ekonomipolitik media kajianrelasisosial, khususnyaRELASI KEKUASAAN, prosesPRODUKSIdanDISTRIBUSIinformasisertaKONSUMSI SUMBERDAYA.

“Study of the social relations, particularly the power relations, that mutually constitute the production, distribution, and consumption of resources”.

Vincent Mosco, The Political Economy of Communication, Sage Publication: London, 1996, hal 25-24.


ARTI LUAS

Kajianmengenaikontrolpertahanankehidupansosial.

Kontrolpengelolaanindividudankelompokdalammemproduksidanmereproduksidiri agar supayadapatbertahan.


Ekonomi Politik Media (Vincent Mosco)


Komodifikasi transformasinilaigunamenjadinilaitukar

Duadimensilogika “commodity”

Nilaiguna(use value)

Nilaitukar(exchange value)


KomodifikasiBudayadalam Ruang Virtual: StudiEtnografi Virtual padawww.melayuonline.com KurunWaktu 2007-2012

Didik Haryadi Santoso


Latar Belakang Masalah

  • Globalisasi Budaya

  • Melayu Virtual-Global

  • Relasi

    Kekuatan Modal, Kekuatan Pasar, Kekuatan Ilmu Pengetahuan

  • Nilai guna Nilai Tukar (komodifikasi)

  • Estetika Nilai Budaya Estetika Nilai Materi


Rumusan Masalah

Bagaimana proses komodifikasibudaya yang berlangsungpada situs www.melayuonline.com?


MetodePenelitian


Tinjauan Pustaka

  • “Identitas, Komodifikasi,danDominasi: Manifestasi Agama Hindu di Bali”

  • “RepresentasiKemiskinansebagaiPraktekKomodifikasi: Kajianatas Program Reality Show KemiskinandiTelevisi”.

  • “IklandanKomodifikasi Agama”.


Landasan Teori


Komodifikasi Konten


Masyarakat Virtual sbg Komoditas


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