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EKONOMI POLITIK MEDIA

EKONOMI POLITIK MEDIA. Didik Haryadi Santoso. TOKOH EKONOMI POLITIK KOMUNIKASI/EKONOMI POLITIK MEDIA Graham Murdock Peter Golding Janet Wasco Vincent Mosco. ARTI SEMPIT

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EKONOMI POLITIK MEDIA

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  1. EKONOMI POLITIK MEDIA Didik Haryadi Santoso

  2. TOKOH EKONOMI POLITIK KOMUNIKASI/EKONOMI POLITIK MEDIA Graham Murdock Peter Golding Janet Wasco Vincent Mosco

  3. ARTI SEMPIT ekonomipolitik media kajianrelasisosial, khususnyaRELASI KEKUASAAN, prosesPRODUKSIdanDISTRIBUSIinformasisertaKONSUMSI SUMBERDAYA. “Study of the social relations, particularly the power relations, that mutually constitute the production, distribution, and consumption of resources”. Vincent Mosco, The Political Economy of Communication, Sage Publication: London, 1996, hal 25-24.

  4. ARTI LUAS Kajianmengenaikontrolpertahanankehidupansosial. Kontrolpengelolaanindividudankelompokdalammemproduksidanmereproduksidiri agar supayadapatbertahan.

  5. Ekonomi Politik Media (Vincent Mosco)

  6. Komodifikasi transformasinilaigunamenjadinilaitukar Duadimensilogika “commodity” Nilaiguna(use value) Nilaitukar(exchange value)

  7. KomodifikasiBudayadalam Ruang Virtual: StudiEtnografi Virtual padawww.melayuonline.com KurunWaktu 2007-2012 Didik Haryadi Santoso

  8. Latar Belakang Masalah • Globalisasi Budaya • Melayu Virtual-Global • Relasi Kekuatan Modal, Kekuatan Pasar, Kekuatan Ilmu Pengetahuan • Nilai guna Nilai Tukar (komodifikasi) • Estetika Nilai Budaya Estetika Nilai Materi

  9. Rumusan Masalah Bagaimana proses komodifikasibudaya yang berlangsungpada situs www.melayuonline.com?

  10. MetodePenelitian

  11. Tinjauan Pustaka • “Identitas, Komodifikasi,danDominasi: Manifestasi Agama Hindu di Bali” • “RepresentasiKemiskinansebagaiPraktekKomodifikasi: Kajianatas Program Reality Show KemiskinandiTelevisi”. • “IklandanKomodifikasi Agama”.

  12. Landasan Teori

  13. Komodifikasi Konten

  14. Masyarakat Virtual sbg Komoditas

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