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Market Research Surveys By Opinionmeter will give you automated and real-time survey tools that are integrated with standard hardware platforms and software.

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Presentation Transcript
slide1

OPINIONMETER

Market Research Surveys

  • Using technology-based market research tools to capture real-time
  • Voice-of-the-Customer feedback
slide2

OPINIONMETER

Traditional vs. Technology-based Research Methods

  • Technology-based Research
  • Mobile, Web or Standalone devices
  • Point-of-Experience feedback in real-time
  • Real-time Satisfaction alerts to onsite staff
  • Schedule delivery of your Customized Reports
  • Traditional Market Research
  • Paper-based surveys
  • Taken by phone or mail
  • Professional developers required to code,
  • deploy, collect & format data for analysis
slide3

OPINIONMETER

Traditional vs.Technology-based Research Methods

Benefits

  • Technology-based Research
  • Author once, deliver anywhere
  • Real-time market research
  • On-site, on-time, on demand
  • Cost-effective, easy to manage
  • Immediate access to actionable data from anywhere
  • Quick formatting for customized analysis
  • Traditional Market Research
  • Expensive to set up & run
  • Lack of development efficiencies for multiple surveys
  • Historically low rate of return
  • Takes months to receive actionable data
slide4

OPINIONMETER

Interactive survey devices let you

Author Once, Deliver Anywhere

  • Survey Kiosks – standalone feedback stations automate the collection
  • of large survey samples from business service lobbies. Ideal
  • applications include Retail, Food Service and Healthcare consumer
  • research.
  • Tablet Surveys – mobile & portable for in-the-field surveying.
  • Diverse audience include: patients, passengers, customers, visitors,
  • exhibitors.
slide5

OPINIONMETER

Interactive survey devices give you

Real-Time Market Research

  • Handheld PDA Surveys – ideal mobile survey devices with long-life
  • battery for in the field research.
  • Mobile Phone Surveys – use customers’ own mobile phones to capture fresh, spontaneous impressions and invaluable feedback at the moment-of-truth!
slide6

OPINIONMETER

Interactive survey devices give you

Real-Time Market Research

At a fraction of the cost.

  • Web-enabled Survey Devices – rapidly deploy sophisticated, branded,
  • multilingual surveys to capture real-time feedback from your
  • customer’s moment-of-truth – the place and time where they interact
  • with your product or service.
slide7

OPINIONMETER

Opinionmeter Serves a Broad Spectrum of Industries Worldwide

Workforce

Education

Transportation

Retail

Healthcare

Hospitality

Government

Financial

slide8

OPINIONMETER

Device and Industry Survey Examples

Tablet

iPad

PDA

Kiosk

slide9

OPINIONMETER

Use Opinionmeter’s Feedback Management Platform to Conduct

Market Research Campaigns

  • Flexible multi-mode Data Collection options - PDAs, Tablets, Mobile
  • phones, Stand-alone Kiosks, Web or Paper. The same survey can run
  • on all devices.
  • Real-time customer feedback - from the Point-of-Experience
  • Satisfaction Alerts - Real-time alerts facilitate customer service
  • recovery
  • Unique combination of reporting - use core questions across the
  • enterprise to identify key drivers of patient satisfaction – and use
  • local level questions in the same survey.
  • Digital Signage - Media Content management
  • Opinionmeter’s SurveyManager can be delivered via our hosted
  • service model or run on-site in your own environment.
slide10

OPINIONMETER

SurveyManager Report Features

Standard Summary Reports

Customer Satisfaction Scores

Customized Dashboards

Unlimited Cross Tabulations

Graphs and Charts

within Reports

slide11

OPINIONMETER

SurveyManager Report Features, continued.

Trend Analysis

Customer Satisfaction Scores

Net Promoter Score

Automated Reporting

Templates

Graphs and Charts

within Reports

slide12

OPINIONMETER

Market Research Surveys By Opinionmeter

  • Automated, real-time survey tools
  • Integrated with standard hardware platforms and software
  • Invaluable customer insight captured at the Point-of-Experience
  • Immediate, actionable data
  • Reports and data accessible from any Web browser
  • Easy, convenient and cost-effective

Opinionmeter International, Ltd.

1-888-OPMETER

www.opinionmeter.com

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