Market Research Surveys - PowerPoint PPT Presentation

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Market Research Surveys By Opinionmeter will give you automated and real-time survey tools that are integrated with standard hardware platforms and software.

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Market Research Surveys

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Market Research Surveys

  • Using technology-based market research tools to capture real-time

  • Voice-of-the-Customer feedback

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Traditional vs. Technology-based Research Methods

  • Technology-based Research

  • Mobile, Web or Standalone devices

  • Point-of-Experience feedback in real-time

  • Real-time Satisfaction alerts to onsite staff

  • Schedule delivery of your Customized Reports

  • Traditional Market Research

  • Paper-based surveys

  • Taken by phone or mail

  • Professional developers required to code,

  • deploy, collect & format data for analysis

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Traditional vs.Technology-based Research Methods


  • Technology-based Research

  • Author once, deliver anywhere

  • Real-time market research

  • On-site, on-time, on demand

  • Cost-effective, easy to manage

  • Immediate access to actionable data from anywhere

  • Quick formatting for customized analysis

  • Traditional Market Research

  • Expensive to set up & run

  • Lack of development efficiencies for multiple surveys

  • Historically low rate of return

  • Takes months to receive actionable data

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Interactive survey devices let you

Author Once, Deliver Anywhere

  • Survey Kiosks – standalone feedback stations automate the collection

  • of large survey samples from business service lobbies. Ideal

  • applications include Retail, Food Service and Healthcare consumer

  • research.

  • Tablet Surveys – mobile & portable for in-the-field surveying.

  • Diverse audience include: patients, passengers, customers, visitors,

  • exhibitors.

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Interactive survey devices give you

Real-Time Market Research

  • Handheld PDA Surveys – ideal mobile survey devices with long-life

  • battery for in the field research.

  • Mobile Phone Surveys – use customers’ own mobile phones to capture fresh, spontaneous impressions and invaluable feedback at the moment-of-truth!

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Interactive survey devices give you

Real-Time Market Research

At a fraction of the cost.

  • Web-enabled Survey Devices – rapidly deploy sophisticated, branded,

  • multilingual surveys to capture real-time feedback from your

  • customer’s moment-of-truth – the place and time where they interact

  • with your product or service.

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Opinionmeter Serves a Broad Spectrum of Industries Worldwide









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Device and Industry Survey Examples





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Use Opinionmeter’s Feedback Management Platform to Conduct

Market Research Campaigns

  • Flexible multi-mode Data Collection options - PDAs, Tablets, Mobile

  • phones, Stand-alone Kiosks, Web or Paper. The same survey can run

  • on all devices.

  • Real-time customer feedback - from the Point-of-Experience

  • Satisfaction Alerts - Real-time alerts facilitate customer service

  • recovery

  • Unique combination of reporting - use core questions across the

  • enterprise to identify key drivers of patient satisfaction – and use

  • local level questions in the same survey.

  • Digital Signage - Media Content management

  • Opinionmeter’s SurveyManager can be delivered via our hosted

  • service model or run on-site in your own environment.

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SurveyManager Report Features

Standard Summary Reports

Customer Satisfaction Scores

Customized Dashboards

Unlimited Cross Tabulations

Graphs and Charts

within Reports

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SurveyManager Report Features, continued.

Trend Analysis

Customer Satisfaction Scores

Net Promoter Score

Automated Reporting


Graphs and Charts

within Reports

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Market Research Surveys By Opinionmeter

  • Automated, real-time survey tools

  • Integrated with standard hardware platforms and software

  • Invaluable customer insight captured at the Point-of-Experience

  • Immediate, actionable data

  • Reports and data accessible from any Web browser

  • Easy, convenient and cost-effective

Opinionmeter International, Ltd.


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