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Customer Loyalty Research - PowerPoint PPT Presentation

Using technology-based market research tools to capture real-time Voice-of-the-Customer loyalty feedback.

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Customer loyalty research

OPINIONMETER

Customer Loyalty Research

Using technology-based market research tools

to capture real-time Voice-of-the-Customer loyalty feedback

Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com


Customer loyalty research

OPINIONMETER

Traditional vs. Technology-based Loyalty Research Methods

  • Traditional Market Research

  • Paper-based surveys

  • Taken by phone or mail

  • Professional developers required to code, deploy, collect & format data for analysis

  • Technology-based Research

  • Mobile, Web or Standalone devices

  • Point-of-Experience feedback

  • Latest technology advances

  • Developed by clients using OMI resource libraries

Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com


Customer loyalty research

OPINIONMETER

Traditional vs. Technology-based Loyalty Research Methods

Benefits

  • Technology-based Research

  • Author once, deliver anywhere

  • Real-time customer loyalty research

  • On-site, on-time, on demand

  • Cost-effective, easy to manage

  • Immediate access to actionable data from anywhere

  • Quick formatting for customized analysis

  • Traditional Market Research

  • Expensive to set up & run

  • Lack of development efficiencies for multiple surveys

  • Historically low rate of return

  • Takes months to receive actionable data

Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com


Customer loyalty research

OPINIONMETER

Interactive survey devices let you Author Once, Deliver Anywhere

Survey Kiosks –

standalone feedback stations automate the collection of large survey samples from business service lobbies. Ideal applications include Retail, Food Service and Healthcare consumer research.

Tablet Surveys –

mobile & portable for in-the-field surveying. Diverse audience include: patients, passengers, customers, visitors, exhibitors.

Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com


Customer loyalty research

OPINIONMETER

Interactive survey devices give you

Real-Time Loyalty & Market Research

Handheld PDA Surveys –

ideal mobile survey devices with long-life battery for in the field research.

Mobile Phone Surveys –

use customers’ own mobile phones to capture fresh, spontaneous impressions and invaluable feedback at the moment-of-truth!

Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com


Customer loyalty research

OPINIONMETER

Online surveys provide you with

Quick Customer Feedback

Web Surveys –

rapidly deploy sophisticated, branded, multilingual Web surveys in place of or concurrent with interactive, mobile device loyalty programs

Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com


Customer loyalty research

OPINIONMETER

OpinionMeter Serves a Broad Spectrum of Industries Worldwide

Workforce

Education

Transportation

Retail

Workforce

Education

Transportation

Retail

Healthcare

Hospitality

Government

Financial

Healthcare

Hospitality

Government

Financial

Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com


Customer loyalty research

OPINIONMETER

Device and Industry Survey Examples

iPad

Tablet

PDA

Kiosk

Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com


Customer loyalty research

OPINIONMETER

Use SurveyManager to Design and Deploy Customer Loyalty Campaigns

Use OMI question & response resource libraries

– or –

Write your own questions and responses

Simple, intuitive and easy to use

Web-based: No software needed to install SurveyManager

You control all management tasks to design, deploy and report data

Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com


Customer loyalty research

OPINIONMETER

SurveyManager Report Features

Customer Satisfaction

Scores

Standard Summary Reports

Customized Reports

Automated Reporting

Templates

Graphs and Charts

within Reports

Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com


Customer loyalty research

OPINIONMETER

SurveyManager Report Flexibility

Unlimited Cross

Tabulation Filtering

Trend Analysis

Variations During a Day

Relative Local Performance

Filtering: Segmenting

Customers

Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com


Customer loyalty research

OPINIONMETER

Customer Loyalty Surveys by Opinionmeter

  • Automated, real-time survey tools

  • Integrated with standard hardware platforms and software

  • Invaluable customer insight captured at the Point-of-Experience

  • Immediate, actionable data

  • Reports and data accessible from any Web browser

  • Easy, convenient and cost-effective

Now, let’s work together on your customer loyal research programs

Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com


Customer loyalty research

OPINIONMETER

Customer Loyalty Surveys by Opinionmeter

Opinionmeter International, Ltd.

1-888-OPMETER

www.opinionmeter.com

Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com


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