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Getting Your Research Published Peter J Danaher Department of Marketing University of Auckland

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Frontiers in Services – Doctoral Colloquium Brisbane, Australia – June 2006. Getting Your Research Published Peter J Danaher Department of Marketing University of Auckland. Outline. Why publish? Research process Format for a paper Getting the submission right Insights from the trenches

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Frontiers in Services – Doctoral Colloquium

Brisbane, Australia – June 2006

Getting Your Research Published

Peter J Danaher

Department of Marketing

University of Auckland

outline
Outline
  • Why publish?
  • Research process
  • Format for a paper
  • Getting the submission right
    • Insights from the trenches
  • Getting the revisions right
  • How it’s done at JM
why publish
Why Publish?
  • Requirement for RQF or PBRF (publish or be damned)
  • Personal satisfaction (pure pleasure)
  • Establish a reputation and build a career (promotion)
  • Build knowledge (save the world)
how does it work
How Does it Work?
  • Do some research
  • Write it up
  • Send it to a journal
  • Editor rejects the paper…. or invites a revision
  • You revise and resubmit (possibly several times)
  • Paper is accepted
  • Paper is published
that s easy what s all the fuss about
That’s Easy – What’s All the Fuss About?
  • Doing top-quality research is hard
  • Writing a 30-50 page paper is a challenge
  • Top journals (JM, JMR, JCR, Mkt Sci) accept only 10% of papers
  • Review process is slow and frustrating
  • Reviewers generally less knowledgeable about your work than you are
what makes me such a smarty pants
What Makes Me Such a Smarty Pants?
  • Published over 50 refereed articles
    • JMR (6)
    • Marketing Science (3)
    • Journal of Marketing (1)
    • JASA (1)
    • JAR(6)
    • Plus, JR, IJRM, EJM, JAMS and Marketing Letters
what makes me such a smarty pants1
What Makes Me Such a Smarty Pants?
  • Editorial Board member for the Journal of Marketing
  • Associate Editor for the Journal of Service Research, Journal of Interactive Advertising and the Australasian Marketing Journal.
  • Ad hoc reviewer for Journal of Marketing Research, Marketing Science, Management Science, JCR, International Journal of Research in Marketing, Journal of Interactive Marketing, Journal of Forecasting
paper format
Paper format
  • Abstract
  • Introduction
  • Literature Review
  • The Model/Theory
  • Hypothesis Development (if appropriate)
  • Data description
  • Data analysis/results
  • Discussion
  • Conclusion, limitations and future research
  • References, tables, figures
publishing from a phd
Publishing from a PhD
  • PhD work could be the best you ever do
    • 3 years of effort
    • Fewest distractions
  • Plan to publish 3 articles from your PhD
    • Build this into the structure of your PhD
    • PhD is only the first step in publishing. It’s not the end of the road, rather, the beginning
what are the secrets
What Are the Secrets?
  • Submission
    • Target the right journal – were previous key papers published in this journal?
    • Format your paper to that used by the target journal (including references)
    • Get feedback before you submit the paper
    • Make the Abstract and Introduction exciting and get your point(s) across
    • Have something to say and communicate this
what are the secrets1
What Are the Secrets?
  • Submission
    • Suggest/nominate reviewers (e.g., JM, JMR, JCR and Mkt Sci all ask for this)
    • Look at the Editorial Board members, some will be reviewers
    • Equally, gives names of those who may be antagonistic
    • Talk the paper up a little in the covering letter
    • Check spelling and grammar
    • Attention to details such as section numbers, equations, notation, etc.
revisions yuk
Revisions –yuk!
  • Submitting the paper is only the beginning
    • But still do spend the time to perfect the original paper
    • Revisions are inevitable
    • Put as much effort into the revision as the original submission
    • Turn it around quickly
revision secrets
Revision Secrets
  • Don’t ignore the reviewers or editor no matter how stupid they are
  • Tailor your revision notes around the reviewer comments
    • Number the responses or keep them in the same order as the reviewer comments
    • Repeat the reviewer comments then respond to them
    • Help the reviewer navigate through the revised paper by telling him/her where the changes are
revision secrets1
Revision Secrets
  • Don’t forget to also respond to the editor
    • If you disagree with a reviewer, explain this separately to the editor. This is a neutral person
    • Make copies of reviewer responses for editor and each reviewer. It’s amazing how often paperwork gets mixed up in the review process
    • If using electronic submission, watch out for glitches
comments from the previous jm editor ruth bolton
Comments from the previous JM editor, Ruth Bolton
  • Normally sends a paper to 3 reviewers, one of them an author-nominated reviewer and one not a specialist in the topic
  • Will decide on outcome after at most 2 revisions
    • No third revisions, no appeals unless a paper is ‘new’
    • Recognizes that review process is ‘noisy’
  • Believe it or not, feels bad about 90% of papers being rejected
meet the editors vicariously
Meet the Editors (vicariously)
  • Recent Mkt Sci conf had editors of 11 marketing journals, including the top 4
    • Never submit a paper before it is ready
    • Remember to respond to the Editor’s letter
    • If you are unsure is a paper is suitable for their journal, you can ask b4 submission
    • Editors are competitive with each other
    • Consider putting your working paper on SSRN.com to protect your IP
conclusion
Conclusion
  • Research - the old adage of 10% inspiration and 90% perspiration still applies
  • Editors and reviewers are on the lookout for good ideas, but don’t dismiss the details
  • Maintain the required hygiene
  • Work on your writing
  • Don’t give up
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