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Blue Ocean Strategies help firms define and compete in new market space(s)

Blue Ocean Strategies help firms define and compete in new market space(s). red ocean versus blue ocean strategies. based on: blue ocean strategy by W. Chan Kim and Renée Mauborgne, 2005, Harvard Business Press. value innovation is cornerstone of BOS.

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Blue Ocean Strategies help firms define and compete in new market space(s)

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  1. Blue Ocean Strategies help firms define and compete in new market space(s) red ocean versus blue ocean strategies based on: blue ocean strategy by W. Chan Kim and Renée Mauborgne, 2005, Harvard Business Press © provenmodels

  2. value innovation is cornerstone of BOS • value innovation is created in the region where a company’s actions favourably affect both its cost structure and its value proposition to buyers. • cost savings are made by eliminating and reducing the factors an industry competes on. • buyer value is lifted by raising and creating elements the industry has never offered. • over time, costs are reduced further as scale economies kick in due to the high sales volumes that superior value generates. costs value innovation buyer value © provenmodels

  3. BOS aims to reconstruct market boundaries © provenmodels

  4. six principles six principles drive the successful formulation and execution of blue ocean strategy and the risks that these principles attenuate. © provenmodels

  5. creating blue oceans involves a lot of visual stimulation in order to unlock people’s creativity four steps of visualising strategy © provenmodels

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