1 / 23

What you as Appliance Repair Owner Must Know to Promote Your Company on the Internet

What you as Appliance Repair Owner Must Know to Promote Your Company on the Internet. Mark Maupin Right Now Marketing Group LLC Appliance Repair Suffolk County New York appliance repair dix hills new york. Receiving Results. The following businesses use our services every month:

opa
Download Presentation

What you as Appliance Repair Owner Must Know to Promote Your Company on the Internet

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. What you as Appliance Repair Owner Must Know to Promote Your Company on the Internet Mark Maupin Right Now Marketing Group LLC Appliance Repair Suffolk County New York appliance repair dix hills new york

  2. Receiving Results The following businesses use our services every month: • 6 National franchises – Dryer Vent Wizard, Ductz, Collision on Wheels, Wood renew, HandyPro • Businesses like: Dentist, Dumpster Companies, Repair Companies, Performers, Attorneys, Real Estate Companies, Insurance companies • Built and optimized 100s of Websites • All come back month after month

  3. What Appliance Repair Companies Say About Us • “We Own the Dryer Vent Cleaning Market in Metro New York-We are # 1! Right Now Marketing, has put our company in the #1 position on the search engines in New York and our phones are ringing off the wall! Within 2 weeks we were #1 in Google Local Business listings. We have experienced a 250% increase in business.” --John Ryley - New York • “When you type in ‘Dryer Vent Cleaning Modesto Ca.’ I am the top 9 out of 10 results. This has my phones ringing! Right Now Marketing puts me up in classifieds, blogs, web sites, press releases, and articles fully optimized.”  -- James Smith, Dryer Vent Wizard of Modesto, CA

  4. You Have to Own What People are Typing into Google to Find You? • Why Google? It is + 73% of Internet Market- Ask your children what the yellow pages are? And LISTEN • If you have Google cover you have Yahoo and Bing cover

  5. Google Key Word Tool

  6. Appliance repair 201,000 search peor month on goole Google Key Word Tool

  7. Key Tips to building new sites: • Use www.WebsiteGrader.com • Key words • search first: Appliance Repair New York Repeat Key words: • Appliance Repair 246,000 • Repair appliance 246,000 • Washer Dryer Repair 246,000 • Bold Key Words and use • complete sentences in your content.

  8. Click-Through Rates Which Piece of The Organic Results Pie Do You Want? Position 1 Position 3 Position 2 Success in your local market is measured one page at time http://www.google.com/#hl=en&expIds=17259,23756,24692,24878,24879,27400,27955,28005&sugexp=ldymls&xhr=t&q=dryer+vent+cleaning+modesto+ca&cp=6&qe=ZHJ5ZXIg&qesig=925j33MY40CQ7_r3-jsBdA&pkc=AFgZ2tlq6whqxy_ompj9eUCzh-iGSgJlKNjqYiZSbIhxjpWW0Fo3jOU8hcG8X25KuwFU6xs_HJCHkZWukuvWg2nDJ4Zm956qhg&pf=p&sclient=psy&aq=0p&aqi=&aql=&oq=dryer+&gs_rfai=&pbx=1&fp=9bef8cda26d1a6ec

  9. What is organic vs. paid? Search Words:DUCT CLEANING BUFFALO Paid/Sponsor listing Organic listing Map listing

  10. Organic Search Results Rulehttp://www.google.com/search?hl=en&client=firefox-a&hs=gC5&rls=org.mozilla%3Aen-US%3Aofficial&channel=s&q=duct+cleaning+livonia&btnG=Search&aq=f&aqi=g1&aql=&oq=&gs_rfai = • 4 out of 5 Web Users Report Never Clicking on Paid Results • 85% of Search Engine Traffic is Organic • 75% of Web Users Report Trusting Organic Over Paid Results • 66% Distrust Paid Results • 29% are Annoyed by Paid Results • Organic Converts 25% Better Source(s): http://www.addme.com/newsletters/issue386.htm

  11. Let’s do Searches Remember: think about your customer and what they are going to search when they are looking to get their ducts or dryer vents cleaned. Aurora Duct Cleaning http://www.google.com/#sclient=psy&hl=en&q=Aurora+duct+cleaning&aq=f&aqi=g1&aql=&oq=Aurora+duct+cleaning&gs_rfai=&pbx=1&fp=444d6326654cadfa Handyman Services Plymouth MI http://www.google.com/#q=handyman+services+plymouth+mi&hl=en&fp=1 Dryer Vent Cleaning Modesto CA http://www.google.com/search?sourceid=navclient&aq=h0&oq=dryer&ie=UTF-8&rlz=1T4SUNA_enUS310US310&q=dryer+vent+cleaning+modesto+ca Dryer Vent Cleaning Deer Park CA http://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4SUNA_enUS310US310&q=dryer+vent+cleaning+deer+park+ca

  12. Original Content How We Control the PageWhat our services can and will do for your business Product Website Service Features Chapter of a Book Articles Press Release Classified Ads Blogs

  13. Tricks and a Big time Treat • Use www.alexa.com find your free press release, classifieds, article site with this website • Example: Free classifieds http://www.alexa.com/search?q=free+classified+ads&r=home_home&p=bigtop • Always use http://

  14. Marketing with Online ArticlesAnatomy of an Article Title or Headline Keyword rich, and your keyword phrase needs to be in the first 3 to 5 words • complete sentences, no bullet-points, keywords in bold Intro Abstract Paragraph 3 to 7 Main Body Paragraphs 400 to 700 words, give good content Focus on the Who, What, Where, When, Why and How Summary Concluding Paragraph Boilerplate Resources Paragraph Additional key word phrases Cleverly written

  15. Marketing with Online Press Releases A press release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a press release is designed to be sent to journalists in order to encourage them to develop articles on a subject. A press release is generally biased towards the objectives of the author. A press release is written in order to highlight an important event, program, or piece of information by an organization that succinctly describes the who, what, where, when, why and how of the story. (From Wikipedia)

  16. Marketing with Online Press Releases http://www.emailwire.com/release/44726-Carpet-cleaning-in-Memphis-has-evolved-to-a-higher-level-of-clean-with-DUCTZ-Total-Care-services.html A fee-based PR service such as Emailwire.com reaches: • 70,000 journalists in over 22,000 newsrooms • Also, your press release can appear in: • Over 100,000 possible online news sites • 60,000 trade magazines, databases, RSS, major newswires and news search engines • Additionally PRs are distributed on the following popular news sites and search engines: Yahoo News, MSN, Market Watch, Google News, Google Blog Search (Beta), Hoovers, Altavista, USA Today, Webcrawler, New York Times, LATimes.com, Ask Jeeves, CNN Money, ABC News, AOL, NBCi

  17. Marketing Online with a Dot Com Blog Account Setup - Blogger.com Activerain.com Samples: http://activerain.com/blogsview/1766069/memphis-carpet-cleaning Blogger serving Dot Com’s: Duct Cleaning Aurora http://www.auroraductcleaning.com/ Duct Cleaning Denver http://www.ductcleaningdenver.org/ Carpet cleaning Memphis http://www.thecarpetcleaningmemphis.com Buffalo Duck Cleaning http://www.ductcleaningbuffalo.com/

  18. Marketing with Online Classifieds http://www.classifiedflyerads.com/ad/315340/ http://www.classifiedflyerads.com/ad/320590/ #1 Aurora http://www.classifiedflyerads.com/ad/324033/ #2 Denver http://www.classifiedflyerads.com/ad/327043/ #3 Englewood Paid for Placement:

  19. Marketing with Online Classifieds Ad Copy for Online Classifieds • Backpage.com Account Setup • Backpage.com Ad Posting • Repeat for following www.hoobly.com www.kijiji.com www.oodle.com

  20. Your Homework… • Go to Google local business center and list your business in the LOCAL BUSINESS DIRECTORY Do the same for: • MSN • Yahoo • Open up accounts with: www.hoobly.com www.kijiji.com www.backpage.com www.oodle.com

  21. My normal price  Start Up  $795 1ST PhraseYour show price is $595 • With this level of domination, you will be getting 50%, 60%, and 70% of the search traffic. • Below is the description of our services.  We will be doing the following for each client: • One-on-one personal coaching session to help determine proper search terms and keywords. • Creation of one fully optimized website with proper keyword density, meta tags, and domain named after key search phrase (where possible). Hosting and domain registration fees are included. • One article posted to your blog or website. Gain credibility and become a leader in your field from professionally written press releases and articles. • Two press release posted to 49 press release sites   - this will cause the press release to appear on thousands of web sites. If you, as an individual, submitted a press release to Email Wire, just one of the sites we use, it would cost you $200 for each submission. We submit to 4 of these along with the other 49 press distribution sites. • Second set of press releases that are designed to have anchor text linking back to the first set of press releases. This creates more links back to your web site. • Design and creation of a classified ad. It is posted to 25 free classified sites and a “paid for” classified flyer distribution site which then submits it to many other sites • Create 1000’s of backlinks to your web site.

  22. Monthly Maintenance $495Your Show Price $295 1 article posted to website 2 Press Releases posted to 49 press release sites – this will cause the PR to appear on thousands of sites (If you as an individual submitted a Press release to Email Wire, it would cost you $200.00 for each submission - We do 4 of these along with the other 49 distribution sites we submit to). A second set of press releases that is designed to have anchor text linking back to the first set of press releases, as well as past press releases that are already posted 2 Classified Flyer Adds, posted to 25 classified sites We submit a classified flyer to a “paid for” classified flyer distribution site which then submits it to many other sites 1 Blog site or Dot Com set up each month for each major search phrase or will do another round on existing site to make sure it is at the top. (please note that if the Blog we did for the previous month is up on GOOGLE then we will do a new blog, but if previous months blog still is not high on page 1, then we will post to previous blogs instead of creating a new blog).

  23. How to get the Service Call or email our office at: (248) 529-3372 Office (248) 939-6461 Cell (248) 714-5323 Fax Karen’s Email rightnowkaren@gmail.com

More Related