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OCP-IP Governing Steering Committee Meeting San Jose, California 7 October, 2003

OCP-IP Governing Steering Committee Meeting San Jose, California 7 October, 2003.

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OCP-IP Governing Steering Committee Meeting San Jose, California 7 October, 2003

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  1. OCP-IPGoverning Steering Committee MeetingSan Jose, California7 October, 2003 OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  2. 8:00-9:00 AM: Breakfast Available 9:00-9:10 AM: Introductions / Agenda Review (Ian) 9:10-9:15 AM: Next GSC Meeting (Ian) 9:15-9:25 AM: 2003 Goals Revisited (Ian) 9:25-9:40 AM: Budget Revisited (Reen) 9:40-10:00 AM: Technical Vision WG Summary (Drew)10:00-10:15 AM: Break10:15-10:35 AM: Specification WG Status (Drew)10:35-10:55 AM: System-Level Design WG Status (Anssi)10:55-11:15 AM: Functional Verification WG Status (Franck for Marquette)11:15-11:25 AM: Foundation Document Updates (Ian) 11:25-11:30 AM: VSIA Update (Ian) 11:45-1:00 PM: Lunch 1:00-2:00 PM: AI Review (Ian) 2:00-2:10 PM: PR Update (Joe) 2:10-2:20 PM: Short-Term Recruiting (Joe) 2:20-2:40 PM: Administrative Update (VTM) 2:40-2:45 PM: Collateral Review (VTM) 3:30 PM: Close OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  3. Introductions / Agenda Review (Ian) • Next GSC Meeting (Ian) • 2003 Goals Revisited (Ian) • Budget Revisited (Ian) • Technical Vision WG Summary (Drew) • Specification WG Status (Drew) • System-Level Design WG Status (Anssi) • Functional Verification WG Status (Franck for Marquette) • Foundation Document Updates (Ian) • VSIA Update (Ian) • AI Review (Ian) • PR Update (Joe) • Short-Term Recruiting (Joe) • Administrative Update (VTM) • Collateral Review (VTM) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  4. Introductions / Agenda Review (Ian) • Welcome from the President • Introductions • Review of agenda OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  5. Introductions / Agenda Review (Ian) • Next GSC Meeting (Ian) • 2003 Goals Revisited (Ian) • Budget Revisited (Ian) • Technical Vision WG Summary (Drew) • Specification WG Status (Drew) • System-Level Design WG Status (Anssi) • Functional Verification WG Status (Franck for Marquette) • Foundation Document Updates (Ian) • VSIA Update (Ian) • AI Review (Ian) • PR Update (Joe) • Short-Term Recruiting (Joe) • Administrative Update (VTM) • Collateral Review (VTM) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  6. Next GSC Meeting (Ian) • 11th GSC meeting date to be decided • January 2004 on East Coast? • Other proposed dates and locations? OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  7. Introductions / Agenda Review (Ian) • Next GSC Meeting (Ian) • 2003 Goals Revisited (Ian) • Budget Revisited (Ian) • Technical Vision WG Summary (Drew) • Specification WG Status (Drew) • System-Level Design WG Status (Anssi) • Functional Verification WG Status (Franck for Marquette) • Foundation Document Updates (Ian) • VSIA Update (Ian) • AI Review (Ian) • PR Update (Joe) • Short-Term Recruiting (Joe) • Administrative Update (VTM) • Collateral Review (VTM) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  8. 2003 Goals Revisited (Ian) • Over 70 members ASAP, and rethink? • 68 now plus six in re-recruit (hold goal as is) • Revisit goal based on VSIA and/or Toshiba engagements • Five major corporation memberships (like ST, Cadence,Synopsys, Alcatel, Intel and Philips) • Great work / ST, Cadence, Synopsys, Alcatel and Philipsare in / Intel very iffy • Toshiba and Thomson have emerged as potential GSC candidates • One major Japanese corporation membership • Toshiba moving steadily toward GSC membership • More than 12 meaningful press releases • 18 issued to date OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  9. 2003 Goals Revisited cont. (Ian) • Five articles (including three that are adoption-centric) • Four done; one pending printing; six concepts pending • Three conference presentations that heavily promote OCP • Four done; Grenoble confirmed; no others pending • Eight University Program members • Great work / nine done; one pending • General interest very difficult to convert to specific membership • Six trade show attendances • Will execute seven this year; added Microprocessor Forum • Eight EDA vendors actively supporting OCP tools • Ten currently listed in EDA Products Library OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  10. Introductions / Agenda Review (Ian) • Next GSC Meeting (Ian) • 2003 Goals Revisited (Ian) • Budget Revisited (Ian) • Technical Vision WG Summary (Drew) • Specification WG Status (Drew) • System-Level Design WG Status (Anssi) • Functional Verification WG Status (Franck for Marquette) • Foundation Document Updates (Ian) • VSIA Update (Ian) • AI Review (Ian) • PR Update (Joe) • Short-Term Recruiting (Joe) • Administrative Update (VTM) • Collateral Review (VTM) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  11. 2003 Closure Review (Reen) • Year-end account balance discrepancy from approved budget • Flextronics (-$50K) • Broadcom (-$10K) – dragging feet • Esterel (-$10K) – dragging feet • Qualis (-$10K) – business sold • QThink (-$10K) – reorganization affecting renewal • TranSwitch (-$10K) – business in chaos; little SoC work • Toshiba ($100K) – could be pending influx before end of year? • Not included in expected receipts • Potential PAID / new memberships from VSIA TBD OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  12. 2004 Budget – Guidance Only (Reen) • This 2004 budget preview is for guidance, not approval • Additional up-side: no new membership allocated for 2004 • Hopefully a significant underestimation! • If Toshiba’s in by end of this year, still a similar cash trough as 2003 • Synopsys and Cadence increase to $25K each, plus small Sponsor Members need to contribute or payfull fees • Too early to lock into these numbers • Approve on regular January budget cycle OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  13. Introductions / Agenda Review (Ian) • Next GSC Meeting (Ian) • 2003 Goals Revisited (Ian) • Budget Revisited (Ian) • Technical Vision WG Summary (Drew) • Specification WG Status (Drew) • System-Level Design WG Status (Anssi) • Functional Verification WG Status (Franck for Marquette) • Foundation Document Updates (Ian) • VSIA Update (Ian) • AI Review (Ian) • PR Update (Joe) • Short-Term Recruiting (Joe) • Administrative Update (VTM) • Collateral Review (VTM) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  14. Technical Vision WG Summary (Drew) • Summary from Drew OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  15. Break OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  16. Introductions / Agenda Review (Ian) • Next GSC Meeting (Ian) • 2003 Goals Revisited (Ian) • Budget Revisited (Ian) • Technical Vision WG Summary (Drew) • Specification WG Status (Drew) • System-Level Design WG Status (Anssi) • Functional Verification WG Status (Franck for Marquette) • Foundation Document Updates (Ian) • VSIA Update (Ian) • AI Review (Ian) • PR Update (Joe) • Short-Term Recruiting (Joe) • Administrative Update (VTM) • Collateral Review (VTM) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  17. Specification WG Status (Drew) • Goals: • Enhance the OCP Specification with key additions to address immediate commercial need • Produce a roadmap for future enhancements to address future technical need OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  18. OCP v2.0 Status (Drew) • Fully released!!!! • Thanks to WG members, especially Franck, Anssi, Wolf • Thanks to John Robiola (Sonics Tech Writer) • Tracking errata (ongoing) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  19. Specification Enhancements (Drew) • Little/no work to date • Pending items: • Memory semantics • Fences/Barriers • Tagging (lighter weight threads) – MIPS • Cache-related signaling –MIPS • Cache coherence – MIPS • Layering • Improve operability by describing specific use of in-band and side-band extension signals • Basic naming capability inserted as part of v2.0 • Profiles • Interesting combinations of OCP features – reduce startup cost – Nokia, Philips OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  20. Specification Enhancements cont. (Drew) • Joint work: • Performance parameters (with FV WG) • Improved compliance (with FV WG) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  21. Introductions / Agenda Review (Ian) • Next GSC Meeting (Ian) • 2003 Goals Revisited (Ian) • Budget Revisited (Ian) • Technical Vision WG Summary (Drew) • Specification WG Status (Drew) • System-Level Design WG Status (Anssi) • Functional Verification WG Status (Franck for Marquette) • Foundation Document Updates (Ian) • VSIA Update (Ian) • AI Review (Ian) • PR Update (Joe) • Short-Term Recruiting (Joe) • Administrative Update (VTM) • Collateral Review (VTM) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  22. System-Level Design WG Status (Anssi) • Defined OCP 2.0 API for TL1 and TL2 • Q3 and Q4 releases combined in Q4 release • Contains OCP 2.0 channel, updated layer adaptersand new API • Pre-release in October to lead customer • Re-focus for more robust quality and better customer support • Removed parser; included parser specification for EDA vendors instead • Removed verification support; use Sonics’ internalregression suite instead • Continue OSCI follow up OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  23. Introductions / Agenda Review (Ian) • Next GSC Meeting (Ian) • 2003 Goals Revisited (Ian) • Budget Revisited (Ian) • Technical Vision WG Summary (Drew) • Specification WG Status (Drew) • System-Level Design WG Status (Anssi) • Functional Verification WG Status (Franck for Marquette) • Foundation Document Updates (Ian) • VSIA Update (Ian) • AI Review (Ian) • PR Update (Joe) • Short-Term Recruiting (Joe) • Administrative Update (VTM) • Collateral Review (VTM) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  24. Functional Verification WG Status (Franck) • Contributions • Status updated bi-weekly • Schedules submitted by contributors • Status • TNI-Valiosys – text description of OCP 2.0 assertions • Second rev of submitted to WG for review • YogiTech – OCP slave protocol checker • Schedule for contribution proposed • Replacement engineering in ramp up • Beach – XML description of OCP • Discussion/definition phase with select WG members OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  25. Functional Verification WG Status (Franck) • Proposed Contributions • NoBug – executable assertions with PSL • clarification of most constructive handling based upon existing sponsor member sensitivities still in progress • Selection of TI IP peripheral for test case to be done OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  26. Introductions / Agenda Review (Ian) • Next GSC Meeting (Ian) • 2003 Goals Revisited (Ian) • Budget Revisited (Ian) • Technical Vision WG Summary (Drew) • Specification WG Status (Drew) • System-Level Design WG Status (Anssi) • Functional Verification WG Status (Franck for Marquette) • Foundation Document Updates (Ian) • VSIA Update (Ian) • AI Review (Ian) • PR Update (Joe) • Short-Term Recruiting (Joe) • Administrative Update (VTM) • Collateral Review (VTM) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  27. Foundation Document Updates (Ian) • ST – small number / very workable tweaks • Accent – inconsequential modifications • Internal recruiting practices alignment • We requested your legal departments approve these “three” modifications • Nokia provided feedback on September 10th • Sonics and Flextronics approved OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  28. Introductions / Agenda Review (Ian) • Next GSC Meeting (Ian) • 2003 Goals Revisited (Ian) • Budget Revisited (Ian) • Technical Vision WG Summary (Drew) • Specification WG Status (Drew) • System-Level Design WG Status (Anssi) • Functional Verification WG Status (Franck for Marquette) • Foundation Document Updates (Ian) • VSIA Update (Ian) • AI Review (Ian) • PR Update (Joe) • Short-Term Recruiting (Joe) • Administrative Update (VTM) • Collateral Review (VTM) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  29. VSIA Update (Ian) • Press release issued October 6, 2003 • Results of interview featured in EE Times on October 6, 2003 (Ron Wilson) • Operational interfaces relatively straightforward • VTM working directly with VSIA providers • OCP-IP Web site live with VSIA updates on October 6, 2003 • New MA, FAQ, “motivating” Benefits listing, etc. OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  30. VSIA Update cont. (Ian) • Original approach to OCP-IP made 9/20/02 • Agreement execution took 18 months • Solicitation to implementation OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  31. Lunch OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  32. Introductions / Agenda Review (Ian) • Next GSC Meeting (Ian) • 2003 Goals Revisited (Ian) • Budget Revisited (Ian) • Technical Vision WG Summary (Drew) • Specification WG Status (Drew) • System-Level Design WG Status (Anssi) • Functional Verification WG Status (Franck for Marquette) • Foundation Document Updates (Ian) • VSIA Update (Ian) • AI Review (Ian) • PR Update (Joe) • Short-Term Recruiting (Joe) • Administrative Update (VTM) • Collateral Review (VTM) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  33. Action Item Review (Ian) • See handout – OCP-IP GSC Action Items OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  34. Introductions / Agenda Review (Ian) • Next GSC Meeting (Ian) • 2003 Goals Revisited (Ian) • Budget Revisited (Ian) • Technical Vision WG Summary (Drew) • Specification WG Status (Drew) • System-Level Design WG Status (Anssi) • Functional Verification WG Status (Franck for Marquette) • Foundation Document Updates (Ian) • VSIA Update (Ian) • AI Review (Ian) • PR Update (Joe) • Short-Term Recruiting (Joe) • Administrative Update (VTM) • Collateral Review (VTM) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  35. Press Releases (Joe) • New Member Announcements (6) • 6 October, 2003: VSIA and OCP-IP Form Strategic Alliance • 22 September, 2003: OCP-IP and Si2 Announce Collaboration • 8 September, 2003: eInfochips Joins OCP-IP • 4 September, 2003: Imagination Technologies Joins OCP-IP • 2 September, 2003: CoWare Joins OCP-IP • 25 August, 2003: STMicroelectronics, Inc.Joins OCP-IP OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  36. Press Releases cont. (Joe) • Other Announcements (4) • 6 October, 2003: VSIA and OCP-IP Form Strategic Alliance • 22 September, 2003: OCP-IP and Si2 Announce Collaboration • 18 August, 2003: Prosilog and OCP-IP Announce a Family of OCP Compliant AMBA and CoreConnect Bridges • 18 August, 2003: Chip Design Magazine Receives Industry Support from EDA Consortium, FSA,OCP-IP, Si2 and VSIA OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  37. Press Releases cont. (Joe) • Future Announcements • Cadence membership • OCP-supported IP and EDA Products Library /on-time delivery of OCP 2.0 specification • On-time delivery of SystemC models upgrade toOCP 2.0 / beta CoreCreator availability • Other significant member releases as signed OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  38. Articles and Papers (Joe) • OCP-IP / VSIA collaboration – EE Times • Stone axes, soldering guns, and SoCs – EEdesign • Open Standards Are Good for the Wireless Industry – Wireless Systems Design e-Newsletter • 'Plug and Play' Chip Group Adds to Membership – SiliconValley.internet.com • STMicro Joins Open Protocol International Partnership – Electronic News • STMicro Joins OCP-IP – EDA Alert e-Newsletter • Note: We have received some 30 other press mentions not listed above OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  39. Articles and Papers cont. (Joe) • Pending articles • Viewpoint on Open Industry Standards • Open Standards Are Good for the Wireless Industry(print edition) • 3rdeye Technology • Real World Project Application of OCP (by nVidia employee, Adam Levinthal) • University of British Columbia on importance of NoCs • Other potential opportunities • Detailed summary of VSIA collaboration • CoWare • More output from MIPS OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  40. Upcoming Events and Trade Shows (VTM) • FSA Suppliers Expo 2003 • October 9, 2003, San Jose, California • Exhibit booth / one-day event • Microprocessor Forum 2003 • October 14, 2003, San Jose Fairmont Hotel, California • Tabletop exhibit / one-evening event • IP Based SoC Design Workshop 2003 • November 13-14, 2003, Grenoble, France • Exhibit booth / two-day event • OCP 2.0 paper accepted OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  41. Other Activities (Joe) • Webcasts • TechOnLine Roundtable scheduled forNovember 7, 2003 • Newsletter • October 2003 issue now available • Presentations • OCP 2.0 presentation accepted – IP Based SoC Design Workshop (Grenoble, November 2003) • eInfochips presentation acceptance pending –DATE (Paris, February 2004) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  42. Promotion is Key in 2003 (Joe) • Reach more people • Inflate image • Shift to industry leadership role • Drive adoption OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  43. Introductions / Agenda Review (Ian) • Next GSC Meeting (Ian) • 2003 Goals Revisited (Ian) • Budget Revisited (Ian) • Technical Vision WG Summary (Drew) • Specification WG Status (Drew) • System-Level Design WG Status (Anssi) • Functional Verification WG Status (Franck for Marquette) • Foundation Document Updates (Ian) • VSIA Update (Ian) • AI Review (Ian) • PR Update (Joe) • Short-Term Recruiting (Joe) • Administrative Update (VTM) • Collateral Review (VTM) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  44. Short-Term Recruiting (Joe) • Focus on hot list • List of companies with compelling reasons to join • Daily action plan based on Hot List set with Ian OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  45. Results (Joe) • New members since July 22, 2003 GSC meeting: • Micronas • Si2 • VSI Alliance • Yamaha Corporation • Recruiting remains difficult – short pipeline of likely recruits • Re-recruiting activities growing OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  46. 0-In 3 DSP Agere ARC Arteris Atrenta Boston University Broadcom Chartered Semiconductor Dongbu Electronics Duolog Esterel Technologies Europractice Faraday Technology Fujitsu Hewlett-Packard Hitachi-IT Hughes ICERA ICU / Korean University Infineon Intel “Hot List” Recruiting: Pending Companies OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  47. Intrinsix IPROS Corp iStor Jasper Design JVC LDIC LG Manchester University Matsushita National Chiao Tung University NEC Obsidian Software Parthus / DSPG Programmable Silicon Solutions (PSS) QThink QUALCOMM Renesas Samsung Sarnoff Sci-worx “Hot List” Recruiting: Pending Companies (Page 2) OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  48. SDV Sharp (Japan) Silicon Interfaces Siligence San Jose State University Socware / Acreo Institute Sony Southampton Spiratech SuperH Synplicity “Hot List” Recruiting: Pending Companies (Page 3) • Tektronix • Tensilica • Thomson • Toshiba • TranSwitch • TSMC • UMC • Verifica • Virage • Xilinx • Zoran OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  49. “Hot List” Recruiting: Observations (Joe) • Multiple touches per contact • Daily harassment • CEO sell is best • Custom sales • There has been a shift in the perception ofOCP-IP to a highly sought after industry leader with both media and members alike • Getting tougher every day – without VSIA, Toshiba or promotional pull, baggage of existing membership slows growth in 2003 OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

  50. 2003 Recruiting Goal (Joe) • 70 members as soon as possible • Current members: • 6 GSC members • 63 other members signed • 69 total members OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED

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