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AFRESH: Activity and Food for Regional Economies Supporting Health.

AFRESH: Activity and Food for Regional Economies Supporting Health. Seminar Lifelong Physical Activity - Increased Happiness for All? Organized by the EU-Office South Finland Brussel, 22 th of February 2011 (phD cand) Marcus Zinsmeister. Agenda. AFRESH.

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AFRESH: Activity and Food for Regional Economies Supporting Health.

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  1. AFRESH: Activity and Food for Regional EconomiesSupporting Health. Seminar Lifelong Physical Activity - Increased Happiness for All? Organized by the EU-Office South Finland Brussel, 22th of February 2011 (phD cand) Marcus Zinsmeister

  2. Agenda

  3. AFRESH... • Is supported by the 7th framework programme for Research and Technological Development (FP7) • Is funded within the section „Regions of Knowledge“ • Lasts three years • Includes a total budget of 3.2 Million € • Aims to systematically develop a common research agenda that unites nutrition and physical activity science with the intent to reduce diet and inactivity related diseases in Europe

  4. AFRESH – Project partners Project Management Project Partners Rt lkjl Rt lkjl

  5. Agenda

  6. Building a bridge Health Promotion Food Land Activity Land Prevention Research and Dissemination Gap

  7. The Challenge 2011

  8. We share common perspectives! noncommunicablediseases (CHD, Cancer, COPD, Diabetes) RiskFactors (weight, BMI, cholesterol etc.) commonpreventableriskbehaviours (unhealthydiet, inactivity, tobaccouse)

  9. Is there a gateway to health? No tabacconsum HEALTH Decentalcohol consum HealthyNutrition PhysicalActivity (Kandel, D., (2002). Stages and Pathways of Drug Involvement. Examining the Gateway Hypothesis. New York. Cambridge University Press)

  10. The overweight equation Nutrition Physical Activity Energy Expenditure Energy Intake Weight Loss - =

  11. Interaction between physical activity and diet in regulating body weight Energy surplus Poor Homeostatic Mechanisms Sedentary lifestyle High-fat diet Physical Activity Energy balance DIET and exercise Strong Homeostatic Mechanisms Energy deficit (Moore, 2000)

  12. Physical activity is more than a calorie burning agent

  13. Potentials of physical activity and nutrition

  14. Summary Facts • Common perspectives • A gateway does not exist • Caloric restricition can reduce • body weight effectively Food Land Activity Land • Physical active individuals maintain weight more likely • than inactive individuals • Physicial activity is closely connected to many other • risk factors /diseases • The potentials of physical activity and nutrition are complementary

  15. First steps are done ... Green Paper • “Promotinghealthydiets and physicalactivity: A European dimensionfortheprevention of overweight, obesity and chronicdiseases” • STATE OF THE ART AT EUROPEAN LEVEL • Unhealthydietsand lack of physicalactivityaretheleadingcauses of avoidableillness and prematuredeath in Europe. Therisingprevalence of obesityacross Europe is a majorpublichealthconcern.

  16. Agenda

  17. Goal of AFRESH To systematically develop a research agenda for nutrition and physical activity!

  18. Workflow of AFRESH Comparison of RDC Offer Stakeholder map Comparison of Needs and Demands Matrix Analysis Selection of Research priorities SWOT / SOR Initiatives to improve integration Joint Action Plan Recommendations & Business plan Knowldegetransfer and dissemination Knowlegetransfer & conferences AFRESH Ideas Brainstorming Measuresfor implementation Concepts & Strategiesforproduct and serviceinnovation Networking & funding Mentoring/ Change Management ToolkitforRDCs

  19. Thank you for your attention! Let´s get ready and prepare for the food and activity land!

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