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Data Monetization Mike Turner – Data Monetization coe

Data Monetization Mike Turner – Data Monetization coe. European Telco Summit 01/04/2014. Data monetization. Topics for the next 20 minutes. Data Monetisation – What does it mean? Big Data and Data Monetisation What are the Data Monetisation Models Reference Case Studies Future Direction.

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Data Monetization Mike Turner – Data Monetization coe

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  1. Data MonetizationMike Turner – Data Monetization coe European Telco Summit 01/04/2014

  2. Data monetization Topics for the next 20 minutes Data Monetisation – What does it mean? Big Data and Data Monetisation What are the Data Monetisation Models Reference Case Studies Future Direction

  3. Data Monetization What does it mean? ……”a form of monetization, involves maximizing the revenue potential from available data by institutionalizing the capture, storage, analysis, effective dissemination, and application of that data. Said differently, it is the process by which corporations, large and small, leverage data to increase profit and efficiency, improve customer experience and build customer loyalty”……

  4. Data Monetization analytics are crucial in monetizing data Big Data + Advanced Analytics + Embedded ( real time) decision making = MONETIZATION

  5. Data Monetization What are the ways of Monetizing Consumer data ? 24.5 Consumer related data monetization opportunity Individual customers Mobile Advertising 10 Loyalty / Voucher / Coupon 21.6 39 Mobile Payment Connected car New Services Connected home 74.4 Aggregated data Connected health Market research (Insight) 15.4 24.5 Figures: Global marketsizeby 2016 in Billion $

  6. Data Monetization How will Monetization happen ? Brands Brand Led Ecosystem New Hub Ecosystem • Organisations work collaboratively with their customer data and get relevant customer data in return through new Ecosystems • Travel / Entertainment / Hospitality • Small Retailers • Small Banks & Insurance • CPG single brand • Consumer Electronics • Small local businesses • Brands with own named customer base that are strong enough to lead their own Eco system • Strong Lifestyle Brands: Clothing, Cars, Sport teams • Big Retail Chains • Travel related Ecosystems ( like Airline Alliance) • M2M (car, utilities for home, health) • CPG Group brands • Large Banks, Insurers • Spin offs or ‘Green Field’ companies that broker information • JVs such as Telco originated starting from messaging • Banking originated starting from payment processing • Start up originated starting from any mobile oriented opportunity 1 or 2 per Country 1000s per Country 10s per Country 3rd party service providers and contributors (Agencies, Business Services, Bureaus, Solution Services, etc.)

  7. Data Monetization SAS frameworkandreferenceexamples Mobile advertising, commerce (location) Healthcaredata Consumer related Selling / bartering EnergyForecasting Predictive Asset Maintenance for manufacturing Machine related Smart Grids, MechanicalandCivil Engineering, Personalized, contextual campaigns, real time nextbestaction Customer Relationship Optimization Federal Public Service (FPS) Belgium Fraud, Risk, Forecastingand Optimization Processes

  8. Disruptive business models are emerging… • A joint venture between the UK’s three largest mobile network operators (MNOs): • Everything Everywhere (T-Mobile, Orange) • Telefonica UK (O2) • Vodafone UK • Together represent over 80% of UK mobile customers • A user base unmatched by any single handset vendor or technology company.

  9. Weve – The World We Create 9

  10. Monitise Banking, Payments and Commerce • Instant Mobile Checkout • Mobile Marketplace • Mobile Marketing • Online Checkout • Mobile POS • Bill Payment • Peer to Peer • Charity Donation • Travel Money • International Remittance • NFC • Credit Card Payment • Mobile Phone Top Up • Stored Value / Pre Paid Account • Mobile Wallet • Balance Enquiry • Remote Deposit Capture • Channel Authentication • Personal Finance Management • Business Banking • Call Agent • Account Management • Account Transfer • Alerts • ATM & Branch Locator

  11. Buy Anything Customer Experience 4. Receive push notification of local offer 5. View Offer on Map 1. Activation 2. Set Preferences 3. See Featured Offers 8. Buy in app with Instant Mobile Checkout 9. Redeem in store 6. View Offer Details 7. Get Offer

  12. CRM: Proof Of Concept Near Store Dialogue In-store Dialogue Geo-fencing Wi-fi and SMS App Wi-fi/App Overview: Overview: Create a virtual geo-fenced boundary around our own stores and trigger push notification/SMS upon entry into the geo-fenced zone using long/lat points Leverage in-store wi-fi and Asda Application Platform to enable real time contact with our in-store wi-fi users, via SMS QR Codes Augmented Reality Overview: Overview: NFC Scan Technology Recognise in-store location and deliver personalised content to customers at specific points of interest using APP technology Stores TBC All Stores January 2014 August 2013 Drive Store Footfall Store Entry & Exit Comms Personalised comms by in-store location Unlock more content in-store 3 Stores All Stores August 2013 Onging

  13. CRM: NEAR STORE COMMUNICATIONS ASDA Baby Event now on in-store. Pampers from £6 Near Store Dialogue Last week ASDA had 3456 products cheaper than Tesco. Your local store is just 10 minutes away ASDA Deisel £1.36 per litre, Petrol £1.24 per litre. Only 5 minutes from you

  14. CRM: IN-STORE COMMUNICATIONS ASDA Diesel just £1.36 per litre Thank you for shopping at ASDA. Don’t forget to check your APG Store Entrance Zone D Zone B Zone A Zone C

  15. client Business Summary Continuing growth Due to decline in cash usage Competitors growing significantly faster BUT… Increase stakeholder loyalty Increase usage and revenue Find new revenue streams Need to: Leverage customer data assets In order to: Defend against competition

  16. Data Universe 100M’s Accounts

  17. Targeted Marketing Solutions Current Opted-In Customers Delivered under Channel or Own Brand

  18. Scott: Let’s watch Scandal! 5 SALE ALERT: 12 pk Soft Drinks @Kroger 6 CONTENT RECOMMENDATIONS 2 4 ALARMS SYSTEM NETWORK 3 Katie: #Talent on The Voice! Mom: Feed the dog 1 Tom: K Social Media integrated with Ratings Personalized User Experience 4 1 Programming / Content Recommendations Targeted Advertising 5 2 Churn detection: based on viewership patterns Offer and price optimization 6 3

  19. THANK YOU

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