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Chapter 3. Communicating in a World of Diversity. Learning Objectives. Discuss the opportunities and challenges of intercultural communication Define culture, explain how culture is learned, and define ethnocentrism and stereotyping

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Chapter 3

Chapter 3

Communicating in a World of Diversity


Learning objectives

Learning Objectives

  • Discuss the opportunities and challenges of intercultural communication

  • Define culture, explain how culture is learned, and define ethnocentrism and stereotyping

  • Explain the importance of recognizing cultural variations, and list eight categories of cultural differences


Learning objectives1

Learning Objectives

  • List four general guidelines for adapting to any business culture

  • Identify seven steps you can take to improve your intercultural communication skills


Communicating in a diverse world

The Concept of

Diversity

Intercultural

Communication

Individual Characteristics

Cultural Backgrounds

Personal Experiences

Cultural Differences

Communicating in a Diverse World


Opportunities in a global marketplace

Opportunities in a Global Marketplace


Advantages of a diverse workforce

Advantages of a Diverse Workforce

  • Connecting with Customers

  • Expanding the Talent Pool

  • Broader Spectrum of Viewpoints

  • Understand and Identify with Diverse Markets


Challenges of intercultural communication

Workplace Diversity

Motivation

Outlooks

Attitudes

Communication

Cooperation

Backgrounds

Experiences

Challenges of Intercultural Communication


Understanding the concept of culture

Symbols

Attitudes

Shared System

Priorities

Values

Norms

Attitudes

Behaviors

Beliefs

Expectations

Understanding The Concept of Culture


Learning culture

Cultural Assumptions

Automatic

Coherent

Complete

Thinking

Communicating

Behaving

Learning Culture


Overcoming negative cultural attitudes

Ethnocentrism

Xenophobia

Stereotyping

Overcoming Negative Cultural Attitudes


Recognizing variations in a diverse world

Contextual

Legal and

Ethical

Social

Nonverbal

Signals

Gender

Age

Religion

Ability

Recognizing Variations in a Diverse World


Contextual differences

Decision-Making Practices

Problem-Solving Techniques

High

Context

Low

Context

Negotiating Styles

Contextual Differences


Legal and ethical differences

Seek Mutual Ground

Withhold Judgment

Respect Differences

Send Honest Messages

Legal and Ethical Differences


Social differences

Work and

Success

Roles and

Status

Use of

Manners

Concepts

of Time

Future

Orientation

Openness and

Inclusiveness

Social Differences


Nonverbal differences

Greetings

Personal

Space

Touching

Facial

Expressions

Eye Contact

Posture

Formality

Nonverbal Differences


Age differences

Age Differences

Youth-Oriented

Senior-Oriented

Multi-Generational


Gender differences

Gender Differences

Communication Styles

Existing Company Cultures


Religious differences

Personal Beliefs

Workplace Issues

Religious Differences


Ability differences

Assistive Technologies

Customers

Colleagues

Employees

Ability Differences


Adapting to other cultures

Personal Biases

The “Golden Rule”

Tolerance, Respect,

and Flexibility

Patience and a

Sense of Humor

Adapting to Other Cultures


U s business culture

Individualism

Equality

Privacy and

Personal Space

Time and

Schedules

Religious

Beliefs

Communication

Styles

U.S. Business Culture


Improving intercultural communication

Improving Intercultural Communication


Effectively communicating across cultures

Study Other

Cultures

Write and Speak

Clearly

Respect Style

Preferences

Listen Carefully

Use Interpreters

and Translators

Help Others Adapt

Effectively Communicating Across Cultures


Doing business in other cultures

Doing Business in Other Cultures


Studying other languages

Facilitate

Communication

Promote Business Relationships

Studying Other Languages


Respecting communication preferences

Level of Directness

Degree of Formality

Respecting Communication Preferences


Writing clearly

Clear Language

Conciseness

Transitional Elements

International Addresses

Numbers and Dates

Slang, Jargon, or Idioms

Humor and Culture

Audience Expectations

Writing Clearly


Intercultural business letter excerpts

Intercultural Business Letter Excerpts

Business message excerpt conforming to Chinese practices

Dear Mr. Li:-> The salutation uses a colon rather than a comma.

Our market tests show strong potential for demand among younger consumers, who are often eager to try new products. We are now looking for a manufacturing partner, and we are very willing to collaborate with you. - > The phrase “we are very willing to collaborate with you” shows respect for the reader and suggests the interest in forming a partnership.

Please share your company’s philosophy and strategies for minimizing these two concerns. -> “Minimizing” is easier for a non-native speaker to understand rather than a word like “mitigating.”


Speaking and listening

Speaking and Listening

Intercultural Conversations


Interpreters translators

Human Beings

Computers

Interpretation

Translation Tools

Cultural Context

Words & Phrases

Nonverbal Cues

Gist of the Message

Interpreters & Translators


Helping others adapt

Offer Useful

Advice

Business

Communication

Simplify

the Process

Helping Others Adapt


Summary of objectives

Summary of Objectives


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