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Barriers to Marketing Planning & Overcoming from Barriers

This barrier to marketing planning & overcoming from barriers presentation focuses on the barriers which mainly appear in the marketing in any organisations but the strategy to overcome these barriers is also discussed.

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Barriers to Marketing Planning & Overcoming from Barriers

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  1. Barriers to Marketing Planning & Overcoming from Barriers http://hndassignments.co.uk/

  2. Table of Contents • Introduction • Barriers to marketing planning • Overcoming Barriers • Conclusion • References http://hndassignments.co.uk/

  3. Introduction • Marketing planning is the process by which organization could ensure that the information related with its product could be shared in the market in an effective manner. This practice is done by the organization to influence the customers available in the market to purchase the product. Information related with barriers to marketing planning will be shared. Ways and process with which these barriers could remove will be shared. http://hndassignments.co.uk/

  4. Barriers to Marketing Planning • Confusion between the tactics of marketing that is to be used by the organization and the strategies made by it. • Isolation of the functions of marketing from the operations that are to be implemented. • Organizational barriers that have too many layers and agendas set by the organization. http://hndassignments.co.uk/

  5. Cont… • Lock of in depth market analysis • Insufficient knowledge • Lack of Coordination among the people indulging in the plan • Hostile capture culture http://hndassignments.co.uk/

  6. Overcoming Barriers • It is necessary that the organization should set up its goals prior to indulge in marketing planning process. • Defining the mission, vision and objectives of the business will help in setting up the goals • After that market analysis should be done by the organization http://hndassignments.co.uk/

  7. Cont… • After that portfolio analysis should be done • With the help of SWOT analysis organization will gain effective set of information regarding its strengths, weaknesses, opportunities and threats. • Assumptions and forecasting should be done by the organization. • Taking feedbacks and market surveys will also help the organization to overcome from barriers http://hndassignments.co.uk/

  8. Conclusion • It could be concluded that organization should include the barriers in the marketing planning. • It should focus upon various aspects which could it in removing those barriers. • Should do SWOT analysis with the effect of which it could gain the information regarding its strengths and weaknesses. http://hndassignments.co.uk/

  9. References • Toledo, L.A., Madeira, A.B., Guilherme de FariasShiraishi & Garber, M. 2014, "Structure of Marketing Planning: A Reflective Analysis", Future Studies Research Journal : Trends and Strategies, vol. 6, no. 2, pp. 48-73. • Salmani, D., Daraei, M.R. & Bayazdi, A. 2014, "Investigating important factors influencing on strategic marketing planning", Management Science Letters, vol. 4, no. 2, pp. 251-254. • Munir, A., Saddozai, A.K., Khattak, B. &Hashim, S. 2011, "Porter Five Forces Analysis of Pakistan Mobiles Communication Limited (Mobilink): A Critical Approach",Interdisciplinary Journal of Contemporary Research In Business, vol. 3, no. 5, pp. 704. • Finkle, T.A. & Mallin, M.L. 2011, "Ethical considerations of sales channel selection in the field of entrepreneurship",Journal of Ethics & Entrepreneurship, vol. 1, no. 1, pp. 27. http://hndassignments.co.uk/

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  11. For More Help - Like Us on FB https://www.facebook.com/hndassignmentsuk help@hndassignments.co.uk http://hndassignments.co.uk/ http://hndassignments.co.uk/

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