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Link Building Fundamentals for SEO 2016 PowerPoint PPT Presentation


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Link building tips in 2016. What might have worked last year, won't work anymore this year.

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Link Building Fundamentals for SEO 2016

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Link building fundamentals for seo 2016 7289442

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Home » News » SEO 2016 Link Building Fundamentals

SEO 2016 Link Building Fundamentals

January 21, 2016 (1VIZABILITY.COM - News, SEO News)

Qamar Zaman a Dallas based

SEO outlines fundamentals to

link building In 2016 – 7 Mortal

Sins in Off-page Optimization

You Should Not Commit Again.

PRINT & SOCIAL OPTIONS

PRINT

STUMBLE IT

DIGG IT

It’s already 2016, but when I checked

my inbox this morning, I still got

emails from online companies

wanting to publish a sponsored post

on my blog with a back link to their

commerce website. What these

people are thinking? Real-Time

DEL.ICIO.US

FACEBOOK

GOOGLE +

TWITTER

Google Penguin is expected to hit within this month or early next month and

these individuals are still looking for ways to get their websites penalized.

For those who don’t know, Real-Time Google Penguin or simply Penguin 4.0 is one of the most anticipated

algorithm update from Google that might have been launched before this write-up has been published. As

of this writing, a lot are expecting that it will be released within January or early February, but others said

Google will release it on March. But, nevertheless, building backlinks these days should not be trusted to

people who are still using black-hat or grey-hat tactics to game the system.

According to experts and insiders, Penguin 4.0 once unleashed will automatically penalize websites with

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Link building fundamentals for seo 2016 7289442

According to experts and insiders, Penguin 4.0 once unleashed will automatically penalize websites with

suspicious or shady backlinks. With this information alone, it’s sad to know that there are still SEO

practitioners who are still committing these mortal sins in off-page optimization.

7 Mortal Sins in Off-Page Optimization People Are Still Doing These Days

1. Paying bloggers to publish your article and asking them to make the backlink do-follow.

There are still a lot of SEO practitioners who believe that this is something Google won’t notice. I mean,

how would Google know if you are paying a blogger or not to get a backlink from their high authority blog

site? Nice rationalization, right? But, believe it or not, Google will know. May be not now but later, they

will find out that you’re buying links. And, once that happened, it will be too late for you to save whatever

it is that needed to be saved.

My point really is, if you are doing sneaky things, better not leave any trace because if you do, well, you

are trading the future of your business in exchange to temporary boost in search rankings.

2. Forcefully inserting a SEO keyword as an anchor text in a blog post or landing page.

Believe it or not this practice still happens nowadays. Exact-matched SEO keywords forcefully inserted in

a blog article and landing page for the sake of getting high rankings is really a suicide, but why is it that

there are still many who are doing this kind of trick these days? Google may not penalize your website

now, but their upcoming Penguin 4.0 release will definitely leave “harrowing fatalities” for those who

keep doing this abuse.

Real-Time Google Penguin algorithm update is expected to instantly penalize all web pages that show

signs of spammy links. Would you wait to be penalized first before you straighten up your act?

3. Commenting on unmoderated .edu or similar websites (with high domain authority) to get

“high quality” backlinks.

This trick is outright spammy but you will be shocked at how many people are still doing it these days.

Leaving comments on unmoderated .edu pages with exact-matched keywords as usernames is definitely

one of the easiest ways to boost rankings in search…before. But, if you are still doing this kind of lousy

trick these days, please stop it now.

If you hired a SEO agency before and you have no idea that you have backlinks from these spammy

pages, you better start a SEO audit to determine where you can start disavowing all those links before

Penguin 4.0 will hit your website. You can search for free SEO audit software online or you can buy

premium ones as well.

4. Getting backlinks from a webpage with more than 1000 outgoing links.

This is somehow related to number 3. Imagine having backlinks from unmoderated comment section from

a .edu website filled with similar spammy backlinks? What value would it give your website when it has a

backlink from another web page filled with spam? If you want to ruin your link reputation, then by all

means keep on doing it, but for sure if you are the business owner and you know that you hired someone

who is still doing this, then by all means pull out your project immediately.

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Link building fundamentals for seo 2016 7289442

Getting a backlink from a webpage with excessive number of backlinks can automatically trigger Google’s

anti-spam filter and can lead to your page getting de-indexed and penalized.

5. Getting backlinks from web pages with the same IP address.

This is actually a thing in the past. Those days wherein webmasters and SEO experts create blog networks

to increase backlinks for their money sites and ultimately increase their search rankings. But, surprisingly,

there are still people who are doing it these days. They are the ones who proclaimed that they don’t rely

solely on Google, thus they are not afraid to go beyond what is ethical.

The problem here is, despite the fact that they are not bothered if Google will penalize them, what’s the

guarantee that other search engines won’t do the same? Any tactic to game the system (any search

engine for that matter) is bound to get caught and the culprits will be having their not-much anticipated

consequence.

6. Creating too many backlinks with exact-match anchor texts.

Too many exact-match anchor texts and do-follow backlinks are signs that you trying to manipulate the

system. Even a simple link audit tool can easily detect that you are building links solely to increase your

search rankings. You may not be caught easily now but trust me, in the long run, Google will catch up and

all your optimization efforts will fade into thin air.

The best way to avoid getting hit by the next Google algorithm update is to diversify your backlinks and

never get obsessed with the do-follow trend. Of course, getting a dofollow backlink is great, but if you

have way too many, search engine bots will get suspicious and the next thing you know, your website is

already deranked and de-indexed in the SERPs (search engine result pages).

7. Using automated program to create backlinks.

Creating automated backlinks is definitely very unethical and is strongly discouraged by big search

engines most especially by Google. But, it’s still surprising to observe that many practitioners in the

industry still use automation in the guise that it makes redundant tasks easier to manage. But, despite

this, the abuse in using automated software in building backlinks is still rampant among those who are

fond of utilizing black-hat SEO to game the system.

Are you still committing these mortal sins in Off-page Optimization these days? If you are, I highly

recommend you look for ethical alternatives now, or else suffer irreversible consequences later that can

ultimately cost you your job or your business.

Building backlinks should not only focus on increasing its number. It should also focus on creating long

lasting relationships with leaders and authority in your niche. Reaching out to bloggers, contacting fellow

webmasters for a guest post request, attending SEO conferences, sponsoring social media activities, and

getting a free backlinks from all these are the type of link building you should do this 2016. Isn’t it more

fulfilling if your link building campaign also reflect on how you do well in building relationships in real life?

Qamar Zaman can be reached at OneSEOCompany.com or via phone call 972.437.8942

Let visitors save your web pages as PDF and set many options for the layout! Use PDFmyURL!


Link building fundamentals for seo 2016 7289442

Qamar Zaman

Chief Visionary at One SEO Company. An Internet Entrepreneur SEO & lawyer Internet marketing

professional & Starbucks Lover.

Written by VIZABILITY · Filed Under News, SEO News

Online SEO News Web Marketing Magazine - 1VIZABILITY.COM

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