Digital Signage / Digital Advertizing

1. Digital Signage / Digital Advertizing

2. Digital Signage / Digital Advertizing The use of LCD displays to convey a message, instructions, information, directions, and advertise.

3. HOW it works

4. Networks • Single location (Like the previous slide) • Multiple locations • Word wide IP address is what makes it possible – Just like viewing a UPS remotely – you can also access a LCD remotely

5. KEY Applications • Advertisers • Purchase or rent a location to hang a LCD and then charge their clients time and space for when and where their adds are running. • Example – Store, Video screen at end cap • Example – Gas Station, Video screen at Pump • Example – Airport, Video screen hanging in Hallways. • Example - Check out line, Video screen in check out isle

6. KEY Applications • Large property owners • Use digital signage to communicate information to patrons. • Example – Daily event board • Example - Directions • Example – Emergency, evacuation routes

7. KEY Applications • Retail / Restaurant • Retailers are using LCD monitors to communicate promotions, pricing, general marketing and mechandizing. • Large digital signage networks reduce the need for printing. Increase the time to market, and can offer tremendous savings in time and resources. • For example Wendy’s creates a new .99 cent desert. • 10,000 stores, new labels @ $1.50 each = $15,000 • 10,000 stores @ ½ hour to manually change all menu boards @ $40 per hour. = $20,000 for one menu change. • Posters $4 each = $40,000 Possible total costs for a menu addition = $75,000

8. Companies Supplying the market • Advertisers • Apollo Display Technologies, Corp.85 Remington BlvdRonkonkoma, NY 11779 • Broad Sign 827 S. Bridgeway Pl.Suite 110Eagle, ID83616-6097 • C-nario Inc.580 Broadway, Suite 608New York, NY 10012USA

9. ADFLOW • 203 North LaSalle Street, Suite 2100Chicago, IL, U.S.A. 60601 • EnQii North America134 West 26th StSuite 900New York, NY10001 • Black Box 1000 Park Drive Lawrence, PA 15055-1018 • http://www.digitalsignagetoday.com/vendor_directory.php?page_curr=2&cat_id=0

11. Market Size • MultiMedia Intelligence has predicted that the digital signage market will more than double in size by 2012, having grown by 34 per cent from 2007 to 2008. • The current annual consumption 1.1 million of displays will rise to consume 2.3 million by 2012 • To date CNA has identified over 226 companies supplying Product and Software solutions to the Digital Signage Market.

12. Lotteries

13. 2007 U.S. lottery sales: $23.1 billion 2007 U.S. instant ticket sales: $30.6 billion • Lotteries are operated and regulated by national, state or provincial governments, and cities. • Lottery tickets are sold at more than 240,000 locations in North America, most of which are retail outlets such as convenience stores, gas stations and supermarkets. • Retailers are paid a small commission on tickets sold, ranging from 5 to 8 percent, usually with bonuses for the sale of winning tickets or exceeding sales goals.

14. Lotto Lottery Terminals are POS stations • Printers • Scanners • Terminals Link to Major Lottery Venders and Manufactures http://www.lotteryinsider.com/vendors/index.htm Intralot – Started up the State Arkansas in 45 days at 1,500 locations Scientific Games – Chip Peagler.