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Beware: Do NOT advertise on Facebook and other social media sites

Beware: Do NOT advertise on Facebook and other social media sites. Medium might not lend itself to ads and users are revolting against having ads on their pages. Rate of ad clicks is very low.

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Beware: Do NOT advertise on Facebook and other social media sites

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  1. Beware: Do NOT advertise on Facebook and other social media sites

  2. Medium might not lend itself to ads and users are revolting against having ads on their pages

  3. Rate of ad clicks is very low

  4. Engagement ads are good tools to increase brands awareness, improve customer relations, and increase brand awareness but not so good in generating sales

  5. Privacy concerns

  6. Even more difficult to make money through ads as they transition to Mobile Social Networking

  7. Our products don’t lend themselves to social networks

  8. PRODUCTS THAT LEND THEMSELVES TO SOCIAL NETWORKS • Music and Movies • Sports Apparel • Restaurants and Hotels • Airline travel and tourism • Clothes • Politics & Causes

  9. You might still be tempted to place your ads on Facebook because it is: • Largest community by far • Gateway to the internet • Increasing time spent online by its members • Friends selling friends • Become friends/fans of a business or industry

  10. And there are many BUSINESS MODELS available on social networks to make money • Advertising • Own search engine • Self Service ad platform • Connect platform ..users opt in-- cross sell based on friends’ interests • Engagement Ads: Create community of business friends • Papa John’s win a pie contest • Ben & Jerry free cone of ice cream • Fan pages ala David Buckham & Addidas • Real Estate .. Paying to establish business sites (Fan Pages) • Contracts with search Engines • Facebook with Microsoft & MySpace with Google) • Subscription for higher level service • LinkedIn • Retailer • Selling development tools or goods to members (gift shop) • Broker • MySpace Web Stores • Virtual money –Facebook Credits • Games • Taxation (Government)

  11. BUT the TRENDS do not favor Facebook • Tiered pricing & service • LinkedIn • Fan Pages • Smaller Communities • Share an interest • Fishing – GetReeled.com • Sports – MVPSpot.com • Organizing the Argentinean protests • Communities based on Geography • Bhamdoun • Lebanon • Communities based on age • Senior Citizens – aarp.org/onlinecommunity • Kids – kidswirl.com • Social Gaming • Zynga • MindJolt • Mobile social networks • GroupMe, Fast Society • FourSquare

  12. So what should we be doing on this site that many of our customers are using? • Engage customers • Communicate events • Distribute Coupons • Seek feedback (polls and games) • Provide information on new product launches & events • Involve customers in new product designs • Better service • Engage employers • Manage is a distributed environment • Provide expert advice (post problems) • Opportunities to Network • Reduce travel expenses • Advertise • Branding

  13. Service NOT Sell on Social Media Networks

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