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What are the Benefits of Mobile Apps in Retail Business?

Mobile apps are becoming more and more common in the retail business and if you want your retail business to keep growing and be up to date, then you should definitely consider developing a custom retail mobile app or use a 3rd party solution. If you are in the retail business and looking to develop an app according to your requirements or want to use a 3rd party solution then check us out. Contact us today to know more.

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What are the Benefits of Mobile Apps in Retail Business?

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  1.         What are the  Benefits of Mobile  Apps in Retail  Business?                                   

  2.   With the development of Smartphones, companies are increasingly tending to turn                       to mobile solutions in order to reach as many prospects as possible. For retail                             professionals, applications are a real turning point in their activity. It is a first step                               in the world of Smartphones with sites which are now optimized for mobiles.                           Today, download platforms like the App Store and Google Play are fully benefiting                           companies wishing to increase their visibility.        One of the biggest benefits of mobile apps is that they help support your business.                               Thanks to features such as push notifications, internal advertising, and statistics,                       they make it possible to inform your customers about the various evolutions of the                             company. This blog will help you assess how you can boost your retail business                             with the help of ​mobile application development​.    What is a Retail Business?  Retail businesses sell products or services to consumers through multiple delivery                       channels to earn a profit. The delivery channel can be online or offline. Let’s                             understand a little about the retail supply chain. There are majorly 4 players in this                               chain: Manufacturer, Distributor or wholesaler, Retailer, and Consumer. A                   1 

  3.   manufacturer will produce the goods and sell to distributors, distributors will resell                         it to retailers and lastly, retailers will resell it to consumers or end-users. In this                               whole process, there is a markup value-added on the original price at each stage,                             and this way each player earns a profit. So, a product that actually costs $50, can                                 cost up to $80 to consumers all the way long.    The global retail sales in 2020 are 23.36 trillion USD and ​E-commerce retail sales in 2020 are 4.13 trillion USD. Have a look at these statistics:                                    Source: ​Statista    What is a Retail App?  A retail app is simply an application that enables retailers and consumers to  transact their business online. The main goal of the application is to help shop  owners or retailers manage all the business processes by a click. It can help you  keep track of customers buying patterns, transactions, manage marketing &  campaigns, managing staff, and more.    2 

  4.   It doesn’t matter if your store is online, offline, or both. All you need is to decide  what type of retail app you need to run your business. The best retail apps available  in the market today are Shopify POS, MailChimp, Xero, RetailNext, and more. Let’s  see what the existing retail apps has to offer:    1. Shopify POS  Shopify ​POS is an application for Android and iOS devices that can be used for transactions in a physical store or online. It allows you to add products, process                                                           orders, take payments, swipe cards, and generate receipts. It doesn’t require your                         store to be online. Now Shopify POS allows you to download your store products                             directly if you already have a Shopify account and if not, it enables you to add                                 products and create a store. The app also has a barcode scanner, receipt printer,                             cash drawer, and even a credit card reader.    2. MailChimp  Mailchimp is an all-rounder marketing application that helps you manage your                       marketing strategies. It gives your the ability to create mailing lists, newsletters,                         automated campaigns, and has a powerful data analysis module. It allows you to                           connect your online store with simple API integration. It has an easy drag and drops                               feature for you to design email templates. It obviously requires you to have an                             online store! MailChimp is available in app stores as well as on the web and it runs                                   on a wide range of devices.    3. Xero  If you want all your numbers to be accurate, then Xero is the app. It will keep you                                     updated on your financial performance and cash flows. The app allows you to                           design invoices, automate order exports, manage your accounts, and more. Xero is                         an accounting app that will help you maintain transparency in your revenue.   3 

  5.   4. When I Work  You might have multiple stores and N number of staff. “When I Work” is an app that                                   helps you keep track of your staff! Yes, it helps you set up schedule staff, track if                                   your staff checked-in or not, send alerts, and more. Your staff members can see                             their schedule, swap shifts if any, setup, and receive important alerts, and can                           check-in and out from the store. It will basically save your time, track staff                             attendance, and grow your business.    Why Mobile Apps in Retail Business?    Let’s See the Pros and Cons of Mobile Apps in Retail Business.  Pros:  ● The amount of time people spend on smartphones is undoubtedly increasing,                       which means that you can utilize this time to actually grow your business.    ● Apps help keep your brand notable in the market.  ● Apps will help you increase customer satisfaction.  ● Apps will help you strengthen your marketing strategies.  ● If done in the right way, retail apps will amplify your customer base.  ● Mobile apps are faster than websites.  ● Apps will let you manage everything from anywhere and anytime.  ● Importantly, apps will help you collect more data from customers and hence                         give you the opportunity to analyze it and deeply understand customer                       buying patterns. Also, let you understand your business’s strong and weak                       areas.    Cons:  ● The app will require constant monitoring and support.  4 

  6.   ● If you want to have smart features in your app, it is going to cost you. The                                   more the features, the more the cost!  ● You won’t be able to stand out from your competitors.      The Opportunity   Now, that you have understood some of the options available to you in the market                               and the pros and cons of retail apps, it’s time to grab the opportunity. Build an app!!                                   Start listing out your requirements, picture different verticals to grow your                       business, and vote what type of app you want for your store. Your app will make                                 your daily tasks easier to manage, irrespective of the nature of the business you are                               in. The opportunity is to stand out from your competitors and give an edge to your                                 business.    Conclusion  Mobile apps are becoming more and more common in the retail business and if you                               want your retail business to keep growing and be up to date, then you should                               definitely consider developing a custom retail mobile app or use a 3rd party                           solution.     If you are in the retail business and looking to develop an app according to your                                 requirements or want to use a 3rd party solution then check us out. ​Contact us today to know more.                                              5 

  7.                   Thank You!            ​info@itoneclick.com  (+91) 98254-86321   ​www.oneclickitsolution.com  ​https://www.facebook.com/oneclickconsultancy/  ​https://twitter.com/​OneClickIT  ​www.linkedin.com/company/one-click-it-consultancy/  6 

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