Information as a Commodity. Competitive Strategies for Network Economies January 15, 2002 Amy Dix. Outline. Information. The Value of Information The Role of Technology Costs Associated with Information The “Experience” Inter-Relationships . What is Information?. “in-for-ma-tion”
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Competitive Strategies for Network Economies
January 15, 2002
particular information goods
The infrastructure that makes it possible to store, search, retrieve, copy, filter, manipulate, view, transmit, and receive information
You must price your information goods according to consumer value, not according to your production cost.
The Future: DNA Computing
When do you give away your information (let people know what you have to offer) and when do you charge (to recover costs)
Does creating value always generate a profit?
Why didn’t the Internet Annihilate Newspapers?
2001: “restructuring aimed at proving that newspaper Web publishing can be financially successful”
“A wealth of information creates a poverty of attention.”
Westfield, New Jersey, May 3, 2001:How People Use ™ the Internet 2001 -- a new report from Statistical Research, Inc. (SRI) -- shows that pop-up Internet advertisements are 50% more likely to be noticed than banner ads, but also that they are 100% more likely to be considered intrusive.
Nearly half (49%) of active Internet users "agreed strongly" that pop-up ads get noticed (versus 33% for banner ads); but 62% felt strongly that pop-ups interfere with their reading or use of a Web page (compared to 31% for banners).