1 / 21

Green Energy

Green Energy. Jan-Harm Steenkamp Mari Ylä-Uotila Sabrina Rehner Pauline Malguth Frank Teeuwssen Evgeniya Solodchenko. Target group. Operating in the energy market of Finland target group in Finland: called LOHAS (“ lifestyle of health and sustainability ”) nature sustainability

ondrea
Download Presentation

Green Energy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Green Energy Jan-HarmSteenkamp Mari Ylä-Uotila SabrinaRehner PaulineMalguth Frank Teeuwssen EvgeniyaSolodchenko

  2. Target group • Operating in the energy market of Finland • target group in Finland: called LOHAS (“lifestyle of health and sustainability”) • nature • sustainability • organic food • higher income (more than average)

  3. Current situation for Finland • Fossil fuels • Nuclear • 2 Power station , 4 reactors , fifth to be implemented 2012 • Loviisa plant, Olkiluoto plant • Sweden (40%), Russia( 18 %) , Germany (2 %) and other (40 %) • Peat • There are 6 Peat energy stations JyväskylänEnergia,  Etelä-PohjanmaanVoimaOyetc • No imports • Not accepted by international unions • Coal • 13 coal power plants in Finland. PohjolanVoima, Fortum, HelsinginEnergia and Rautaruukki. •  Russia(7.3 %),  USA(6.6 %),  Canada (5.9 %) • Petroleum • Neste Oil is the sole oil refiner • Russia(64%), Norway(11%), Denmark(11%) • Natural gas • Gasum is the Finnish importer and seller  • Russia(100%)

  4. Alternative Energy Production • Solarenergy • Hydro energy • Windenergy • Biomass • Waste fuels Renewable 33 % Carbondioxidefree 64 %

  5. Green alternativesproducers • Companies • Pöyry Energy Ltd. • Helsinki Energy • Motiva Oy • Vapo Oy • WinWinD Oy • Lahti Energia

  6. Energy Consumption

  7. Changes in Energy Supply

  8. Import/Export

  9. Role of greenlables • Adapt procedures and characteristics to ensure that the additional value is maintained • Purchased electricity is not only based on renewables but is also measured against additional and credible sustainability criteria • Identify and assess the electrical energy available on the market and thereby facilitate their buying decision

  10. Green labels • EKOenergy • Finnishecolabel for energy • Managed by the Finnish Association for Nature Conservation (FANC) • Objectives: • To increase the sustainability of energy consumption • To improve public awareness of the environmental impact of energy production • Companies can apply for permission to use the label • FANC setsalsosustainabilitycriteriaforrenewableenergysources

  11. What do consumers want? • Sustainable advertisement is still too rational with facts • Finnish energy • sustainable energy produced in Finland • IncreasingFinnishemploymentrate • Save the Finnish nature • Save money • Least effort • Emphasizing on emotions: Support the image with effective images and messages

  12. Slogan • “Cut your home´s carbon footprint – one way to count your energy use” • “It´s easy to switch to green energy” • “Investment for the future” • “Together we build a greener Finland” • “Together we can protect the environment of Finland” • “Good for nature + good for economics = good for YOU”

  13. SWOT Strengths Weaknesses Expensive installation Expensive maintenance Can destroy the aesthetic landscape Not as efficient as non-renewable energy sources No strong lobbying (word of mouth) • Diversifies the energy suppliers • Reduces CO2 emissions • Free to use • Renewable energy is unlimited • Stimulates economy • Self-sustaining • Non polluting • Supported by government of Finland • investment support, tax break, tax incentives • Integration into the landscape

  14. SWOT Opportunities Threats Green washing Green marketing is deceptively used to promote Possibility to find more fossil fuel Resistance to change • Creates more jobs in Finland • Fossil fuel is ending and getting more expensive  chance!

  15. Possibilities • “Make your own energy” • For example buy your sunpanels • Cheaper for customer – sunpanel-mortage • Customer Service: Give people ideas/tips how they can be more sustainable • Carpooling • Statistics/facts about their current lifestyle comparing the green lifestyle • Extra service: “Green Man” • Costumers can hire an expert

  16. Example Lahti Energy • Lahti Energy takes a step in the right direction • Since 1998 Lahti Energy has gasified over 1.2 million tons of waste • New gasification power plant (160MW)

  17. Gasification from Waste

  18. Example Lahti Energy • Gasificationpowerplant • Investment with highglobalinterest • Highefficiencypowergeneration • + 40% electricityproduction • Innovations in the wholewaste management chain • Technology developed in Finland Fuelpower 2x80MW Annualusage of 250 000 tons of waste 50MW of electricity 90MW of districtheat Overallefficiency as high as 89%

  19. Example Lahti Energy • Benefits • Most energy efficient way to utilize waste • Investment cost lower • Substitutes fossil fuels • Reduces CO2 emissions • Integrated material and energy recovery up to 100% higher than present practices

  20. Proof of sustainability

  21. Questions

More Related