Sdp value add in a cloud web 2 0 world
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ITU Workshop on “Service Delivery Platforms (SDP) for Telecommunication Ecosystems: from today’s realities to requirements and challenges of the future” (Geneva, Switzerland, 17 October 2011 ). SDP Value Add in a Cloud Web 2.0 World. Eric G Troup CTO, WW Communications & Media Industry

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Sdp value add in a cloud web 2 0 world

ITU Workshop on “Service Delivery Platforms (SDP) for Telecommunication Ecosystems: from today’s realities to requirements and challenges of the future”(Geneva, Switzerland, 17 October 2011 )

SDP Value Add in a Cloud Web 2.0 World

Eric G Troup

CTO, WW Communications & Media Industry

Microsoft Corporation


Focus of this presentation

Focus of this Presentation

The needs of the Breadth Service Developer

The needs of the Communications Service Provider

Microsoft’s Interest


The business problem

The Business Problem

Time-to-market is increasingly becoming the main differentiator, however internal innovation slow and expensive with little re-use

Innovation on the “web” bypassing telco

Difficult to manage the hybrid cloud

Effort to create telco development communities and APIs having limited success

Complex monetization models


Limitations of current telecom sdps

Limitations of Current Telecom SDPs

Cost and complexity of establishing business relationships

Lack of standardized management support – the hidden cost

Development environments too domain specific

Few and rigid business models

APIs too telco centric

Richness of API feature set very limited

Lack of governance, tooling and 3rd party composition limits organic innovation


New requirements

New Requirements

Enable multiple flexible business models

(“Business Model as a Service”)

Provide an environment where cloud developers can mash-up, make improvements and add to the library

Expose more and richer capabilities from network, OSS/BSS and the cloud(s)

Provide structured capability to expose services across many developer communities

Define and expose a standard set of management functions

Expose the tools to enable end to end management over the hybrid cloud


Key areas of focus by telcos

Key Areas of Focus by Telcos

  • Enabling a Richer Developer Experience

    • Common Tools

    • Richer Application Sets

    • Effective usage of 3G, 4G/LTE network services for enhanced user experience.

  • Managing end-to-end across:

    • Service Layer

    • Cloud Resource Layer

    • Network Infrastructure Layer

  • Enabling Telco 3G, 4G/LTE capabilities to be combined with Applications for competitive advantage.

BSS/OSS/SDP

as a Service

(SaaS)


Microsoft is a global service provider service delivery via partners is a core strategy

Microsoft is a Global Service ProviderService Delivery via Partners is a Core Strategy

MICROSOFT CONSUMER AND COMMERCIAL PUBLIC CLOUD SERVICES


Simplified view of the goal one framework for csp it enterprise and cloud

Simplified View of the GoalOne Framework for CSP, IT/Enterprise, and Cloud

Telco 2.0

Developers

(MSDN)

Consistent Development Environment Attractive to Broad Developer Ecosystem

Service Broker, Lifecycle Management, Governance, SOA Best Practices,

Middleware, Web Services Exposure of underlying components

Real-time Orchestration

(fine grained control)

Coarse grained Exposure

Real-time Orchestration

(fine grained control)

Coarse grained Exposure

Real-time Orchestration

(fine grained control)

Coarse grained Exposure

BSS

&

OSS

Network

SDP

Developer

Web 2.0

Developer

IT Pro

Developer

Fine-grained Cloud Application & Resource

Controls

(Charging, Policy, etc.)

Fine-grained IT Application & Resource Controls

(Charging, Policy, etc.)

Fine-grained Network Application & Resource

Controls

(Charging, Policy, etc.)

Gateways and Exposure

Gateways and Exposure

Network Gateways and Exposure

Communications

Network

IT / Enterprise

Network

Global Cloud

Network


The use case of end to end service management

The Use Case of“End-to-End Service Management”

Great Developer

Experience!

End-to-End

Visibility

Management Interfaces

Management

System(s)

(BSS/OSS)

Service

Delivery

Broker

B2B Interfaces

Service Orders and Provisioning

Management

System(s)

(BSS/OSS)

Trouble Tickets / FM / PM / QoS / SLA

Charging / Billing / Settlement

CRM

Telecom

Operator

Cloud/Service

Operator

MPLS

LYNC

BandwidthManager

  • Key Functions

  • Developer Support Tools

  • Service Lifecycle Management & Metadata

  • Wizards for SOA Best Practice

  • Catalog Functions

  • Runtime Operations

Application

XboxLive

Application

Network

Logical

Resources

Cloud

Virtualized

Resources

Great

Customer

Experience

Network

Virtualized

Resources

Network

Physical

Resources

Office 365

Premium with QoS

Functional

Interfaces

Microsoft

Microsoft Network / CDN

Internet Backbone

Operator Core Network

Access Network


Sdp value add in a cloud web 2 0 world

Thank You


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