7 Tips to Increase the Open Rates of Your Email Marketing
This presentation is the property of its rightful owner.
Sponsored Links
1 / 3

7 Tips to Increase the Open Rates of Your Email Marketing Campaigns PowerPoint PPT Presentation


Making the most out of email marketing tools is essential for well-established businesses and startup companies alike. No matter what size your company or type of industry, it is worth investing the time to search for the best email marketing software, bulk email service and email marketing services available. Here, we look at some tips on how to up the numbers on the open rates for your email marketing campaign.

Download Presentation

7 Tips to Increase the Open Rates of Your Email Marketing Ca...

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


7 tips to increase the open rates of your email marketing campaigns

7 Tips to Increase the Open Rates of Your Email Marketing

Campaigns

Making the most out of email marketing tools is essential for well-established businesses and

startup companies alike. No matter what size your company or type of industry, it is worth investing

the time to search for the best email marketing software, bulk email service and email marketing

services available. Here, we look at some tips on how to up the numbers on the open rates for your

email marketing campaign.

1. Find Your Target Audience

People who do not want emails from you are not going to open them. Your open rates will vastly

improve if you only send to target audiences. The best email marketing software has methods to filter

your recipients based on location, job, hobbies, and other categories.

2. Give the Control to Your Subscribers

Your subscribers want to have a say in what kinds of emails they receive and how often they receive

them. Allowing them to decide the what and the when grants your subscribers an element of control.

3. Provide Your Consumers with Good Content

Many types of bulk email service lack good content. The message will show a personalized address

line, then a huge picture that the recipient may not even be able to view after a 20-30 second lag.

By that time, they have deleted the email and don’t even know what the email was offering. Having

a good mix of written content and strategic images will improve your open rates.

4. Track Unsubscribes

There is always room for improvement, so listen to feedback from recipients and make decisions

that carry your campaign forward. Some email marketing services offer the capability for those who

unsubscribe to answer a quick survey and tell you why they unsubscribed.


7 tips to increase the open rates of your email marketing campaigns

5. Make a Solid First Impression

The recipient will judge the email from the subject line and decide within 2-3 seconds if he or she

will open that email or not. Having a solid subject line without grammatical or spelling errors will

entice the recipient to actually open the email.

6. Make It Urgent

Providing incentive and a sense of urgency are basic foundations of marketing. Make a subject line

that promotes the recipient’s feeling of missing out on a great deal or valuable information.

7. Personalize It

Some providers of bulk email service can customize subject lines and email content to the

recipient’s location, name or interests. Providing a sense of familiarity to an electronic message

adds a comfort level for the consumer, making them more likely to engage with your

correspondence.


7 tips to increase the open rates of your email marketing campaigns

Boosting your open rates can definitely be a challenge, but there are tremendous benefits to gain

from finding the best ways to implement email marketing tools and using the best email marketing

software.


  • Login