Making the most out of email marketing tools is essential for well-established businesses and startup companies alike. No matter what size your company or type of industry, it is worth investing the time to search for the best email marketing software, bulk email service and email marketing services available. Here, we look at some tips on how to up the numbers on the open rates for your email marketing campaign.
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7 Tips to Increase the Open Rates of Your Email Marketing
Making the most out of email marketing tools is essential for well-established businesses and
startup companies alike. No matter what size your company or type of industry, it is worth investing
the time to search for the best email marketing software, bulk email service and email marketing
services available. Here, we look at some tips on how to up the numbers on the open rates for your
email marketing campaign.
1. Find Your Target Audience
People who do not want emails from you are not going to open them. Your open rates will vastly
improve if you only send to target audiences. The best email marketing software has methods to filter
your recipients based on location, job, hobbies, and other categories.
2. Give the Control to Your Subscribers
Your subscribers want to have a say in what kinds of emails they receive and how often they receive
them. Allowing them to decide the what and the when grants your subscribers an element of control.
3. Provide Your Consumers with Good Content
Many types of bulk email service lack good content. The message will show a personalized address
line, then a huge picture that the recipient may not even be able to view after a 20-30 second lag.
By that time, they have deleted the email and don’t even know what the email was offering. Having
a good mix of written content and strategic images will improve your open rates.
4. Track Unsubscribes
There is always room for improvement, so listen to feedback from recipients and make decisions
that carry your campaign forward. Some email marketing services offer the capability for those who
unsubscribe to answer a quick survey and tell you why they unsubscribed.
5. Make a Solid First Impression
The recipient will judge the email from the subject line and decide within 2-3 seconds if he or she
will open that email or not. Having a solid subject line without grammatical or spelling errors will
entice the recipient to actually open the email.
6. Make It Urgent
Providing incentive and a sense of urgency are basic foundations of marketing. Make a subject line
that promotes the recipient’s feeling of missing out on a great deal or valuable information.
7. Personalize It
Some providers of bulk email service can customize subject lines and email content to the
recipient’s location, name or interests. Providing a sense of familiarity to an electronic message
adds a comfort level for the consumer, making them more likely to engage with your
Boosting your open rates can definitely be a challenge, but there are tremendous benefits to gain
from finding the best ways to implement email marketing tools and using the best email marketing