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Practical tips for new industry associations. Mark Dunn Co-founder, Past President, currently Treasurer Midwest Acquirers Association, Inc. USA. Sell, Sell, Sell. Let’s talk. Mobi?. PCI?. Lobby Ottawa. Purpose, roles, constituents. Key decisions to be made What is our purpose?

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Practical tips for new industry associations

Practical tips for new industry associations

Mark Dunn

Co-founder, Past President, currently Treasurer

Midwest Acquirers Association, Inc.

USA


Purpose roles constituents

Sell, Sell, Sell

Let’s talk

Mobi?

PCI?

Lobby Ottawa

Purpose, roles, constituents

  • Key decisions to be made

    • What is our purpose?

    • Whom do we serve?

    • Structure, management?

  • Be hands on

  • Maintain service mentality

  • Develop fair policies

  • Reach out to community


MWAA

  • Non-profit 501(c) organization, incorporated 2003, MO

  • Governed by By-Laws; 7 Member Board, 3 Officers

    • President, Vice-President/Secretary, Treasurer

  • 7 Member Advisory Board

  • Non-membership: no dues, no voting membership

  • Followed format created by NEAA, “conference-centric”

  • Annual 2 1/2 day conference in July, Midwest city, USA

    • 500-550 participants; 1/2 Midwest, 1/2 USA, CA

    • 250 from 95 vendors; 275 MLS and attendees

  • Purpose: “to provide a regional opportunity for training, education and networking in the Midwest acquiring community”


Mwaa vs eta
MWAA vs. ETA

  • MWAA

    • Regional US association, non-membership format, no lobbying activity

  • ETA

    • International association, Washington, DC, dialog with lawmakers

    • Purpose: “to provide leadership in the transaction processing industry through education, professional development, ethical standards, advocacy, and the exchange of information”

    • Classes of members:

      • Associate

      • Financial Institution

      • Service Provider

    • Application, acceptance, “good standing”,termination

    • Voting Representative, Annual Meeting

    • 15 member Board of Directors, 6 Officers, Committees


Mwaa purpose constituents

MLS, Agents - ISO’s - Vendors - Banks - Processors

  • Educational focus on MLS, small ISO’s

  • Networking focus on small to mid-sized organizations

  • Sponsorship/business opportunity for large to mid-sized organizations

MWAA Purpose, Constituents

  • Whom does MWAA serve?

Banks,

Processors

Vendors

THE MWAA Constituency

Larger ISO’s

Medium Vendors

Smaller ISO’s

Small Vendors

Independent Agents, MLS


Our resources
Our Resources

  • Format: studied NEAA, ETA, other organizations

  • Leadership: Excellent team leadership, members

  • Sponsorship support: Amex, Discover, FDC, Heartland, EMS, BluePay, many others

  • Promotional initiatives: Lifetime Achievement Award

  • Media support

  • Educational initiative: FieldGuide Seminars

  • Circle of experts: Paul Green, Bob Carr, Greg Cohen, Adam Atlas and many others


Good relationships with the industry media
Good relationships with the industry media

  • Indispensable for getting the word out

    • Green Sheet

    • ISO & Agent

    • Digital Transactions

    • Transaction World

    • Transaction Trends

  • Events calendar

  • Non-cash sponsorships

  • Email, mailings to subscriber

  • Dialog with the industry


How we work together
How we work together

  • Greatest key to success

  • Hands-on leaders

  • Volunteer committees, workers

  • No paid staff

  • Key behaviors

    • Seek consensus

    • Check ego at the door

    • Develop priorities, manage by importance

    • Do not assume: Inspect your expectations

    • Develop budget, spend carefully

    • Depend on a good event manager


Finances
Finances

  • Depends on model you choose

  • MWAA Revenues

    • Cash, non-cash sponsorships

      • “Golden Wheat”, Event, General, Media

    • Conference, other meeting fees

      • Exhibitors

      • Attendees

  • Have treasurer serve 2-4 years, maintain transparency

  • Focus on developing sponsors, careful expenditures


Contracts and policies
Contracts and Policies

  • Watch hotel agreement

    • F&B: opportunity for over-runs

  • Other service agreements

    • Entertainment, speakers, sponsors, hosts

  • Policies

    • Vendor, exhibitor space

    • Membership, professional behavior, compliance

    • Payments, refunds


Tools and methods
Tools and Methods

  • Web site and brand identity

  • Online event registration

  • Permission-based email contact

  • Advertising

  • Email blasts, mailings

  • Chapter meetings

  • Planning meetings of Board

  • Site visits

  • More effective ways to manage our work


Time commitment
Time Commitment

  • Provide time estimate

    • Board member: 4-8 hrs/wk

    • Officer: 8-12 hrs/wk

  • Get time commitment from all

  • Hold those who commit to responsibility

  • Manage committee work carefully

  • Be mindful of unpaid volunteer sacrifice


Questions contact info
Questions, Contact Info

  • What questions do you have?

  • Mark Dunn

    Treasurer, MWAA

    Consultant, FieldGuide Enterprises, LLC

    Office: 262-966-2215

    Mobile: 414-688-4740

    Email: [email protected]


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