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Partnering with GlobalSign 2008 – Partner Welcome Kit Working with GlobalSign - Contents Dedicated Account Management & Tech Support Sharing understanding of SSL and the SSL market Simplified product range Partner Certificate Center (self service model)

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Partnering with globalsign l.jpg

Partnering with GlobalSign

2008 – Partner Welcome Kit


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Working with GlobalSign - Contents

  • Dedicated Account Management & Tech Support

  • Sharing understanding of SSL and the SSL market

  • Simplified product range

  • Partner Certificate Center (self service model)

  • Sales & Marketing assistance and resources

  • Hints & Tips


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Contacting GlobalSign

  • Your Account Manager details:

    • When you sign up, you will be told who your dedicated account manager is

  • Tech Support details:

    • Tel: 877-467-7543 US

    • Tel: +44 1622 766766 UK

    • Tel: +32 16 891900 Belgium

    • Email: [email protected]

    • Web: www.globalsign.com/support

  • Marketing Support details:

    • Requests / assistance arranged via Account Manager


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SSL – the Basics

  • SSL activates the browser padlock or green address bar

  • SSL can be invisible to user in some environments

  • Ensures secure communication between two machines using HTTPS://

    • Client to server communications (browser forms, email clients to mail servers)

    • Server to server communications (scripting, active programming)

    • Database to database

  • Should be used for:

    • All credit card transactions

    • Where any data is being captured and communicated

      • On Web Sites – growing phishing / identity theft attacks

      • On Intranets – growing need to protect from internal eavesdropping

    • Mail server connections and web mail


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The GlobalSign SSL Product Range

DomainSSL

  • Activates yellow padlock

  • Domain validated

  • Company details NOT in Cert, site seal profile is limited

  • Email challenge on domain control

  • Secures both www and non-www version of web site

  • Wildcard SSL optional

  • Issued in minutes

  • SGC free of charge

OrganizationSSL

  • Activates yellow padlock

  • Org validated

    • Corp docs vetted

    • Domain ownership vetted

  • Company details appear in Certificate and site seal profile

  • Secures both www and non-www version of web site

  • Wildcard SSL optional

  • Public IP optional

  • Issued in 2 business days

  • SGC free of charge

ExtendedSSL

  • Activates yellow padlock

  • Activates Green Address Bar in EV enabled browsers

  • Org validated inline with CA/B Forum guidelines

    • Corp docs vetted

    • Domain ownership vetted

    • Right of applicant to apply vetted

  • Company details appear in Certificate and site seal profile

  • Secures both www and non-www version of web site

  • Allows up to 3 SANs (Subject Alternative Names)

    • Can be different domain names

  • SGC free of charge

Many other features included across range – see GlobalSign web site for full details


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Which SSL?

DomainSSL

  • Internal / lower profile public sites

  • When customers need SSL and need it quickly

  • When company documents are not readily available

  • When Wildcard SSL is needed

    • Secure many sub domains with single SSL Certificate

  • When budget is more of a consideration

OrganizationSSL

  • When it is important to show the company behind site has been vetted

  • When customers are able to wait 2 business days

  • When company documents are readily available

  • When an email challenge to the domain controller is not available / appropriate

  • When Wildcard SSL is needed

    • Secure many sub domains with single SSL Certificate

  • When issuing to a Public IP address

ExtendedSSL

  • Public facing web sites

  • When activating the Green Address Bar will increase credibility in the site

    • All high profile sites

    • All potential phishing victims

    • All low profile sites wanting to compete with high profile sites

  • When different domain names need to be in the same Certificate

  • When customers are able to wait 2-5 business days


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SSL Feature Comparison, VeriSign

SSL is a standardized technology. Customers gain value through associated features, customer support and account management


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Integrating SSL into your Web Site (1)

  • Product positioning:

    • Ensure all existing / new customers can easily locate the SSL offering

      • Add to current portfolio (links, banners, text links, help files)

    • Support both retail purchase of SSL and product bundling

      • Create web page selling individual SSL

      • Add / create new “security bundles” containing SSL


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Integrating SSL into your Web Site (2)

  • Managing customer using the Partner Certificate Center:

    • Login: http://www.globalsign.com/ssl-login.htm

    • Account Functions:

      • Financial: add deposit / create Bulk Contract for best discounts

      • Users: create new Users to place orders, run reports, financial management

    • Certificate Functions:

      • Place SSL Certificate orders

        • Full application: all customer details needed

        • Cert-Invite: minimal customer details needed

      • Renew SSL Certificates (notices sent 90, 45, 30... days before expiration, configure whether reseller or customer is contacted)

      • Reissue orders where customer loses Certificate / private key

      • Run reports on placed orders

  • Managing customers using the API:

    • XML API allows automation of Certificate functions


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Integrating SSL into your Web Site (3)

  • Full Application: what information is requested by GlobalSign?

    • Customer company details

      • Company name, Address

    • Customer contact details (can be Partner)

      • Technical contact – receives issued Certificate, renewal notices

    • Certificate Signing Request

    • Site Seal customized information: OrganizationSSL and ExtendedSSL only (can be trading address rather than registered address)

    • Vetting information:

      • DomainSSL – email challenge on domain control

      • OrganizationSSL – domain ownership check, company documents

      • ExtendedSSL – domain ownership check, company documents, right of applicant to apply

  • Cert-Invite Application: what information is requested by GlobalSign?

    • Customer email address

    • Product type and validity period


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Sales & Marketing

  • Install free GlobalSign SSL Certificate

  • Sales Training

    • Arrange sales training session with staff and Account Manager

    • Understand competition (competitive analysis available)

  • Update web site with SSL Products section

    • All partners have license to reproduce any / all copy on globalsign.com web site - product pages, technical support, white papers, datasheets. Note copyright remains with GlobalSign.

    • Web site promotional copy / banners available

    • Include choice FAQs from SSL Information Center (reproduce or link to GlobalSign site: http://www.globalsign.com/ssl-information/index.htm)

    • Include extensive internal anchor links in existing web site copy for “SSL, SSL Certificate, online security, secured web server, etc”

  • Campaigns:

    • Contact existing customers

      • Promote partnership with GlobalSign and promote new / improved SSL Certificate product offerings

        • Email templates / physical mailer copy available

    • Capture new customers

      • Advertising copy and banners available

      • Suggestions: PPC advertising, include “security” and “SSL” in directory advertising / banner advertising

  • Joint Press Release (Strategic Partners only)

  • All resources available online at http://www.globalsign.com/partners/reseller/resources.html

  • FEED BACK NEW REQUIREMENTS


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Hints & Tips

  • General advice

    • SSL is still relatively unknown, customers need to be told when / where they should be using it

    • GlobalSign SSL is a premium product that offers the strongest SSL, other competing products may be cheaper but do not offer the same level of protection or credibility – customers that care about their good name and customer base need to understand this

  • Pricing Policies

    • Successful Partners balance margin with competitiveness

    • 10%+ below GlobalSign SRP prevents seepage back to OEM and reinforces partnership status

  • Search Engine Optimization

    • Internal anchor links on keywords are essential for easy navigation and SEO

    • SSL, SSL Certificate, Web Server Certificate, secure web site, etc (keep keywords to less than 10 and applicable to your customer base)

  • Where to advertise:

    • PPC engines good for exposure: Google, Live, Yahoo

    • Hosting news sites directory entries should reference SSL / web site security



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