1 / 16

MARKETING MANAGEMENT 14th edition

omer
Download Presentation

MARKETING MANAGEMENT 14th edition

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. MARKETING MANAGEMENT 14th edition 15 Designing and Managing Integrated Marketing Channels

    2. How a Marketing Intermediary Reduces the Number of Channel Transactions CHPT: 15&16-2

    3. Distribution Channel Functions CHPT: 15&16-3

    4. Number of Channel Levels CHPT: 15&16-4

    5. Channel Behavior & Conflict The channel will be most effective when: each member is assigned tasks it can do best. all members cooperate to attain overall channel goals and satisfy the target market. When this doesn’t happen, conflict occurs: Horizontal Conflict occurs among firms at the same level of the channel, i.e retailer to retailer. Vertical Conflict occurs between different levels of the same channel, i.e. wholesaler to retailer. For the channel to perform well, each channel member’s role must be specified and conflict must be managed. CHPT: 15&16-5

    6. Conventional Marketing Channel vs. Vertical Marketing System CHPT: 15&16-6

    7. Types of Vertical Marketing Systems CHPT: 15&16-7

    8. Types of Vertical Marketing Systems CHPT: 15&16-8

    9. Channel Design Decisions CHPT: 15&16-9

    10. MARKETING MANAGEMENT 14th edition 16 Managing Retailing and Wholesaling

    11. What is Retailing? CHPT: 15&16-11

    12. Retailing Retailing can be done in stores (store retailing) or out of a store (nonstore retailing) such as: Direct mail, Catalogs, Telephone, Home shopping shows, Internet. CHPT: 15&16-12

    13. Classification of Retailing CHPT: 15&16-13

    14. Classification of Retailing: Amount of Service CHPT: 15&16-14

    15. Classification of Retailing: Product Line CHPT: 15&16-15

    16. Classification of Retailing: Retail Organization CHPT: 15&16-16

More Related