Target Language Incorporating Language in STSA programs Presented by: Lynne Gerber and María Elena Rodríguez Target Language Global Business Project If “English is the Language of Business…”
Incorporating Language in STSA programs
Presented by: Lynne Gerber
and María Elena Rodríguez
Global Business Project
…why worry about having project teams that speak the language and know something about the culture?
To ensure that you make the sale, or to spur growth
Emmy Favilla in CMR Magazine, November 2004
Derive benefit from having a globally diverse team
with language and cultural understanding
of the country where the client is located
or the region in which the company wishes
to do, or improve, business
Describe their expertise and interest in a
GBP country and the target language as well
As describe their background and study in
Industries and functional areas
Experienced in country
Well versed in language and culture
Knowledge of industry
Business language expertise
Manufacturer of hardwood lumber located in NC – team to develop and begin implementation of an export/sales & marketing strategy for China
An association of 15 - 20 businesses in high-end leather bag business: team to develop a strategy for new business models that can revitalize the businesses.
The largest privately - held US manufacturer of petroleum products, chemicals, fertilizers, and building products, is experiencing the effects of the increasing demand of ethanol. The company has engaged a team to thoroughly investigate the Brazilian ethanol value chain and identify the most profitable segment.
Phase I Phase II Phase III Final Report
Kickoff Meeting/ Generic Research
Review Capabilities & Assess SW
Explore & Identify Options
Establish communication methods
Conclude project & identify plans
Assess Markets for Imports & Exports
Identify potential clients to contact
Client visits & info gathering
Assess client’s opportunities overseas
Initiate contacts & plan visits
Discuss logistics for on-site visits
Reports on finding and update assessment
Where culture and language comes in
Working Spanish Immersions
Language - daily instruction
Special activities workshops: cooking, dancing, singing
Community service activities
Mission Im-possible Activities
Cultural tour visits
Return to: Profesora María Elena Rodríguez by ...
Immersion Program location: Heredia, Costa Rica May 2 - 11, 2008
City:________________________ State:_________ ZIP:_______________ Country:
Home Phone:____________ Work or cell Phone:__________ Fax: ___E-mail Address: _____
Birth date:_____/_____/_____ Sex: Male/Female School you attend:
You are currently a(n): MBA / Professional
Do you have a specialty/or particular area of interest?
State your expectations (ex. improve business vocabulary, learn about another culture, etc):
Nationality:________________ Passport No.:__N/A__ Emergency contact (name & telephone):
Spanish Level: Beginner/Intermediate/Advanced - Low/Middle/High
Spanish Level Comments:
Any knowledge of other languages?:
Traveling with a spouse?:Yes/No Spouse's name:________________
Application Form (cont.)
Host Family Requests
Please note that we do our best with homestay requests but we can’t guarantee anything.
Please rank your requests in the order of importance.
ChildrenYes No Either
Smokers Yes No Either
Special Dietary Needs:Yes No Comments:
Allergies:Yes No Comments:
Anything Else :
PLEASE READ Terms & Conditions on page 2 of this application
I have read and agree with all the Terms and Conditions on this application.
Signature:_____________________________________ Date: __________________
Giving and Receiving Directions - Tico Style
para la Piñata
Dale, Dale, Dale
No pierdas el tino
Sigue la distancia
Que hay en el camino
Ya le diste una
Ya le diste dos
Ya le diste tres
Y tu tiempo se acabó
¿Cuál es el plato favorito de tu familia tica?
¿Cómo se prepara?
8. ¿Qué tipo de variedad de café se siembra en CR? ¿Por qué se
siembran dos plantas juntas?
To offer our Working Spanish, Working Mandarin, or Working Portuguese course at your university or community college
María Elena Rodríguez
Director of Working Languages
Center for International Business Education and Research
Kenan-Flagler Business School
The University of North Carolina at Chapel Hill
CB # 3440, The Kenan Center
Chapel Hill, NC 27599-3440 USA