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Toronto Training Board Presentation January 16, 2007 Canadian Automotive Repair and Service (CARS) Council Mandate To address on a national basis the human resource training and development needs of the Canadian automotive repair and service industry. CARS Board of Directors

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Toronto Training Board Presentation

January 16, 2007

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Canadian Automotive Repair and Service(CARS) Council

  • Mandate

    • To address on a national basis the human resource training and development needs of the Canadian automotive repair and service industry.

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CARS Board of Directors

  • Association of International Automobile Manufacturers of Canada

  • Automotive Industries Association of Canada

  • Canadian Automobile Dealers Association

  • Canadian Vehicle Manufacturers Association

  • National Automotive Trades Association

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CARS’ Activities

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The Road Travelled…

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Industry Overview

  • Approximately 18 million vehicles on Canadian roads

  • Retail size of aftermarket estimated at over $15.6 billion in 2002 (which includes maintenance and repair, and gasoline stations): $9.3 billion in parts and $6.3 billion in services. This is an increase of 5.6 percent over 2001(DesRosiers Automotive Consultants Inc. 2003 )

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Life Long Learning

  • New vehicle models are introduced each year

  • New technology is introduced each year

  • Success of the business is directly proportional to ongoing professional development

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Commitment to Learning…

  • Strong commitment to career development among industry employees

  • Employers believe professional development is a key contributor to overall business success

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CARS’ Activities

  • Industry Human Resource Study (Sector Study)

  • Labour Market Research

  • Collision Repair IDL Project

  • National Essential Skills Strategy

  • Skills Gap & Training Needs Assessment

  • Research on Internationally Trained Workers

  • Advanced Technologies Curricula Development

  • Career Information Kit

  • National Accreditation Program

  • Interactive Distance Learning (IDL)

  • Workplace Mentor/Coach Program

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Report on the

Human Resource and Training Needs of the Repair and Service Industry

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Industry Sector Human Resource Study

  • For the purposes of the study, the Canadian automotive repair and service sector consists of four sub-sectors:

    • Automotive Service Repair

    • Collision Repair

    • Motorcycle Repair

    • Parts Wholesaler

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Number of Establishments…

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Employment by Key Occupation…

Source: Statistics Canada. Labour Force Survey data (2004), and Census 2001.

*Includes automotive parts salespersons.

**Includes support staff and all other occupations in the sector.

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Age Composition…

Statistics Canada

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Insufficient Supply of Qualified Staff…

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Average Weekly Earnings Compared to Competing Sectors…

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Job Satisfaction…

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Top 4 Skill Areas Lacking…

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Interactive Distance Learning

  • Satellite-based training broadcast daily

  • Over 150 courses have been developed

  • Technical and non-technical training for those licensed and working in the industry

  • Offers two-way interaction between student and instructor

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Collision Repair IDL Project – Phase II

Project Objective

  • To make available to the Canadian Collision Repair sector, convenient, cost effective and high quality technical and non-technical training

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National Essential Skills Strategy

  • Examine the essential skills of industry occupations, e.g. reading, document use, computer use related skills

  • Benchmark the current essential skills levels of the workforce

  • Identify strategies to integrate essential skill training components to existing curriculum

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Essential Skills Profiles Developed…

  • Customer Relations Specialist (NOC 6421)

  • Service Sales Advisor (NOC 6421)

  • Parts Sales Consultant (NOC 6421)

  • Automotive Mechanical Installers & Servicers (NOC 7443)

  • Automotive Service Technician (NOC 7321)

  • Autobody & Collision Damage Repair Technician (NOC 7322)

  • Automotive Paint Technician (NOC 7322)

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National Essential Skills Strategy

  • Information from essential skill profiles and national benchmarking will be used to:

    • Communicate to stakeholders existing levels and those required

      • Manufacturers

      • Education system

      • Industry re professional development

  • Additional profiles and assessment tools are being developed under phase II of the project

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    Professional Development Skills Assessment Tool

    • Access to needs assessment questions from 34 key automotive industry occupations

    • Assessment tests are randomly created from over twelve thousand questions

    • Automatic links to industry’s best available training sources

    • Available in both French and English

    • Secure, encrypted participant profiles and result histories online

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    Career Information Resources

    • The “Future Is Wide Open” career information kit provides resources for young people, educators, parents and industry.

      • Reference Guide – 45 occupations described

      • Educator’s Guide – Learning activities

      • Industry Presentation Guide – Helpful tips for industry to promote itself

      • CD-ROM and Web Site – interactive tools

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    National Accreditation Program

    • College post-secondary motive power programs can apply to challenge the accreditation evaluation process.

    • Currently there are 27 college programs that have National Accreditation status across Canada

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    Workplace Mentor/Coach Program

    • Leadership

    • Organization

    • Communication

    • Coaching

    • Mentoring

    • Human Relations

    • Job Proficiency

    • Personal Development

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    International Trained Workers

    • Research underway to review challenges and success stories

    • Information Gaps

    • Recommendations

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