Kentucky will Double the Number of college graduates in the state by 2020. THE GOAL. Raise high school graduation rates. Increase the number of GED graduates and transition more to college. Enroll more first-time students in KCTCS and transfer them to 4-year programs.
Kentucky will Double the Number of college graduates in the state by 2020.
Raise high school graduation rates. the state
Increase the number of GED graduates and transition more to college.
Enroll more first-time students in KCTCS and transfer them to 4-year programs.
Increase the number of Kentuckians going to and completing college.
Attract college-educated workers to the state and create new jobs for them.
THE FIVE STRATEGIES:
$800,000 from the 2006 Kentucky General Assembly to conduct a second phase of the Go Higher campaign
More than $1 million in matching funds from campaign partnersDOUBLE THE NUMBERS IN ACTION: THE 2006-08 COLLEGE ACCESS INITIATIVE
The 2020 TARGET: the state
Increase the number of adults in college 3.6 percent to 4.5 percent.
The TARGET AUDIENCE:
500,000+ KY adults (25 & over) have some college, but no bachelor’s degree
233,000 KY adults (25 – 40) have attended Kentucky’s public institutions, and left without a bachelor’s degree.
More than 11,000 of these students have 90+ credit hours.
KENTUCKY’S ADULTS WITH SOME COLLEGE MARKET
Production-oriented marketplace the state
Reign of mass media
Consumer-driven, research based marketplace (data, data, data!)
RESEARCH SUMMARY the state
Create awareness the state
Drive change in the system
Expand online information
Development of marketing plan
Modeled after University of New Mexico the state
Collaborative effort-all public institutions participating *
Direct and fund research
Fund printing and distribution of outreach materialsPROJECT GRADUATE
Institutional Incentives the state
Campus response teams
Campus advocate to provide ‘high touch’
Reduced tuition or tuition assistance
Evening office hours for student services
Re-entry centers on campusPROJECT GRADUATE
Outreach Efforts the state
Initial personalized letter followed by two postcard
Open houses / orientations
Campus advocates for personal assistance
Public service announcementsPROJECTGRADUATE
Development Partners the state
Chief Academic Officers
Public Relations Officers
Continuing Education Officers
Institutional Research OfficersPROJECTGRADUATE
Project Graduate Steering Committee the state
Initial meeting May 18, 2007
Eight meetings throughout Summer & Fall
Direction, Scope and Messaging
Steering Committee Outcomes the state
Campus Action Plans
Messages the state
Get ahead in your career
Finish what you started
You can do it and we are here to helpPROJECTGRADUATE
Materials the state
Central Web resource
Status the state
Launched the initiative November 26, 2007
More than 300 students have already contacted institutions
40+ already enrolled (Spring & Summer ‘08)
At least four students on-track to graduate in Spring ‘08
Most institutions have not officially begun outreach efforts
Great media responsePROJECTGRADUATE
Next steps the state
Involve independent institutions
Evaluate our efforts