Kentucky will Double the Number of college graduates in the state by 2020. THE GOAL. Raise high school graduation rates. Increase the number of GED graduates and transition more to college. Enroll more first-time students in KCTCS and transfer them to 4-year programs.
Kentucky will Double the Number of college graduates in the state by 2020.
Raise high school graduation rates.
Increase the number of GED graduates and transition more to college.
Enroll more first-time students in KCTCS and transfer them to 4-year programs.
Increase the number of Kentuckians going to and completing college.
Attract college-educated workers to the state and create new jobs for them.
THE FIVE STRATEGIES:
Target audiences aligned with Double the Numbers strategies
$800,000 from the 2006 Kentucky General Assembly to conduct a second phase of the Go Higher campaign
More than $1 million in matching funds from campaign partners
The 2020 TARGET:
Increase the number of adults in college 3.6 percent to 4.5 percent.
The TARGET AUDIENCE:
500,000+ KY adults (25 & over) have some college, but no bachelor’s degree
233,000 KY adults (25 – 40) have attended Kentucky’s public institutions, and left without a bachelor’s degree.
More than 11,000 of these students have 90+ credit hours.
KENTUCKY’S ADULTS WITH SOME COLLEGE MARKET
Reign of mass media
Consumer-driven, research based marketplace (data, data, data!)
Drive change in the system
Expand online information
Development of marketing plan
Modeled after University of New Mexico
Collaborative effort-all public institutions participating *
Direct and fund research
Fund printing and distribution of outreach materials
Campus response teams
Campus advocate to provide ‘high touch’
Reduced tuition or tuition assistance
Evening office hours for student services
Re-entry centers on campus
Initial personalized letter followed by two postcard
Open houses / orientations
Campus advocates for personal assistance
Public service announcements
Chief Academic Officers
Public Relations Officers
Continuing Education Officers
Institutional Research Officers
Project Graduate Steering Committee
Initial meeting May 18, 2007
Eight meetings throughout Summer & Fall
Direction, Scope and Messaging
Steering Committee Outcomes
Campus Action Plans
Get ahead in your career
Finish what you started
You can do it and we are here to help
Central Web resource
Launched the initiative November 26, 2007
More than 300 students have already contacted institutions
40+ already enrolled (Spring & Summer ‘08)
At least four students on-track to graduate in Spring ‘08
Most institutions have not officially begun outreach efforts
Great media response
Involve independent institutions
Evaluate our efforts