Mark Polino - I.B.I.S., Inc. Jon Rivers – Data Masons, Inc.

1. Leveraging Your Online Presence to Turn Lost Opportunities into WinsSocial Media for Microsoft Dynamics Partners Mark Polino - I.B.I.S., Inc. Jon Rivers – Data Masons, Inc.

2. Feel free to Tweet, Blog or update Facebook live with things you learned in this session. Official HashTag: #GPPC2011 Share!

3. Social Media • Short Definition: Social Media is any tool or service that uses the Internet to facilitate conversations. - Brian Solis • Long Definition: Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast medium, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers. – Brian Solis

5. Sell Strategy • Traditional Marketing • Periodic Campaigns • Top 5 reasons to buy • Microsoft Promotions • Resources • erpsoftwareblog.com • Nature Butterfly • Blogs, Twitter, Advertising • Maintenance • Success Story

6. Share Strategy • Give before you get • Help users • Expert positioning • Reinforce status with existing clients • Great for establishing a niche • Long lead time for new sales • Success Story

7. Content • Option 1: Different Content for each outlet • Drive visits with Content differentiation • Option 2: Reuse content • Content delivered where the user wants to consume it

8. Content • Exclusive content • Can promote one social media site over another • Target can determine content • Linked In vs. Facebook for example • Tune content for certain sites • Polls, Questions, Lists, etc. • Consistent content • Nothing builds expertise like writing around one subject

9. Content • Repurpose Content! • Blog post becomes white paper • White paper splits to multiple blog posts • Recorded webinar goes to YouTube • Client tool becomes Community tool • Tools can make blog appear on Facebook & Twitter • Few firms effectively use ALL types of content.

10. Entity • Company • Shared authors • Individual Authors • Individual • Can create independent authority for company

11. Voice • Use a HUMAN voice • Don’t use corporate speak • Define abbreviations • People trust people, they don’t trust entities • This applies to both selling and sharing • Voice can be an individual or shared

12. Where to Connect - Top 5 • LinkedIn – Business oriented social media. Keys are groups, recruiting, company follow. Best B2B option. • Blogging – Posts. Anything you want it to be. Free or Paid • Wordpress, Blogger, Tumblr • Twitter – Short updates, links • Facebook – Friends, Likes, Pages. More B2C • You Tube – Video, great for sharing

13. Where to Connect - Classics • Email Newsletter – These still work well. Don’t neglect. • Forums/Newsgroups – Establish expertise • Microsoft Community site • LinkedIn Groups

14. Where to Connect – The Rest • Google + - Growing fast, no business presence for now • Foursquare – Check in, more B2C • Groupon– Coupons, B2C Some may not be as effective for partners but they will show up in client businesses.

15. What Tools can help you? • HooteSuite– Online Twitter, Facebook, Linked In Management, group control, $ • TweetDeck– Owned by Twitter • Seesmic – Twitter and Facebook. Online and Desktop Options • Nurture Butterfly – Microsoft partner social media offering. Content and tools. $

16. What Tools can help you? • Live Writer – Blogging tool from MS. Supports all major platforms • Eloqua, Constant Contact, Mail Chimp, Blue Sky Factory – Newsletter/email options • Microsoft CRM 2011 – Social Tracking • Native Tools – All sites have online tools for management • Mobile – Don’t neglect mobile options for updates and delivery

17. Statistics and Tracking • Google Analytics • Site Analytics (Wordpress, Blogger, Facebook) • Tool Analytics (HooteSuite) • Link Analytics (Bit.ly) • Klout

18. Pitfalls • Loss of Control • Potential damage to brand • Potential damage to customer relationships • Lack of Contact information • Stealing Content

19. Remedies • Reasonable guidelines • “To prevent information leaks and other liabilities, companies are drafting guidelines for social media interaction. A rule of thumb: Don't be stupid” - Business Week • Rules of Social Media Engagement – Brian Solis • Apologize • Don’t deny, don’t fake apologize • Leverage the Apology

20. Apologies The problem is rarely the problem. The response to the problem invariably ends up being the real problem. (Watergate, Martha Stewart, etc.) - Tom Peters

21. Apologies Ironically, the most fanatically apostle customers were the ones that had the biggest problems—catastrophic failures. It was during those times that we showed our mettle. We had a funny saying about it: “When you save someone from drowning, they quickly forget that you were the one that pushed them into the pool in the first place…” – email gateway provider Iron Port

22. Resources • Twitter Revolution - Warren Whitlock • Content Rules - Ann Hadley • Engage - Brian Solis • Six Pixels of Separation - Mitch Joel • ProBlogger • Learn and Earn - Microsoft • Social Media Partner Playbook - Microsoft • Facebook Guide for Microsoft Partners - Microsoft

23. Just for You • Free copy of our ebook: Social Media for Microsoft Dynamics Partners • Download from: http://bit.ly/dynsocial • Use the code we will give you • Add To Cart • Apply code at checkout

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